Lifestyle influencers are the best source of inspiration for many, whether that it is finding the best places to eat, where to shop or where to visit on holiday. Naturally, we all look to those around us to find new ways of improving our current lifestyle. Consumers are no longer turning to their friends and family but instead are choosing to follow popular lifestyle influencers as a source of inspiration.
Today, lifestyle influencers form a huge part of the social media world. From posting photos of popular products to daily vlogs, they attract millions of followers through posting to their YouTube channels, blogs and Instagram pages. Many of which are also Instagram influencers, focusing entirely on one platform.
With access to such a diverse and devoted audience, lifestyle bloggers are a very effective digital marketing tool for brands. Besides amplifying your brand's message, they create authentic and engaging content that outperforms more traditional methods of marketing.
Often working across multiple social media platforms, brands can collaborate with lifestyle influencers in a number of ways. Some of the most powerful influencer marketing campaigns consist of promoted and sponsored content, product reviews, brand endorsements, dedicated or integrated videos and guest appearances.
Here at Influencer Matchmaker, we commit ourselves to creating the best partnership for your brand. We focus on what represents your brand and will pair you with the right influencer to enhance your messaging and image.
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Nearly 40% of Twitter users say they’ve made a purchase as a direct result of a tweet from an influencer.