Our top influencers and industry updates 💕

Resources

Whether you want to stay up to date with the latest industry news or browse influencers in a selection of your favourite industries, you can find everything you need in our useful resources section below.

Check out our latest blogs 💕

Stay up to date with all influencer marketing news and updates!

MUA or HMU Influencers: Here's How to Tell the Difference

MUA or HMU Influencers: Here's How to Tell the Difference

By Laura Hayes | August 6th, 2025 | 5 minute read
In the beauty world, the terms “MUA” (Makeup Artist) and “HMU Influencer” (Hair & Makeup Influencer) are often used interchangeably—but they represent two distinct roles with different goals, skill sets, and career paths. In recent years, the beauty industry has seen an explosive rise in digi...

Let's talk

Get in touch with us today

If you’re looking to launch an influencer or celebrity marketing campaign, then contact our team of experts today

Please note we don’t accept requests for birthday or personal messages, nor do we accept requests for autographs.