Clare Seal, the mind behind the popular Instagram account @myfrugalyear, has become a significant figure in the realm of personal finance and lifestyle design. As an editor of the "Money (for humans)" newsletter and author of books such as "Real Life Money" and "Five Steps to Financial Wellbeing", Clare’s influence extends across multiple platforms. Her journey began in March 2019 when she faced a daunting amount of personal debt. This personal struggle with finances provided her with a unique and authentic perspective, allowing her to speak genuinely about the importance of financial management.

Clare's approach to discussing money matters is marked by empathy and honesty, attributes that have resonated with her community of over 115,000 followers. Her conversations are not just about numbers but also encompass broader aspects of life such as motherhood, mental health and family. This holistic approach makes her stand out in a field that often lacks compassion and personal connection.

Her ability to address complex and sometimes uncomfortable financial topics with clarity and sensitivity has made her a sought-after voice in the media. Clare has contributed as a columnist for Glamour’s "Money Matters" and written for various esteemed publications including Grazia, The i Paper, The Guardian, and Refinery29. Her practical advice has been featured in Good Housekeeping, Women’s Health and Closer. Additionally, she is a regular guest on local and national radio, bringing her financial wisdom to a broader audience.

Clare’s credibility and relatability make her a valuable partner for brands looking to connect authentically with their audience. She has collaborated with major brands like Paypal, eBay, Boots, British Gas and Santander to create impactful campaigns. Her influence extends to hosting events for Nationwide and delivering keynote talks for notable organisations such as NatWest, Deloitte, Network Rail and Ralph Lauren.

In 2022, Clare was certified as a financial coach, further solidifying her expertise. She now provides financial coaching for corporations like Havas, helping their team members navigate personal finance challenges. Beyond her professional endeavours, Clare supports causes close to her heart. She serves as an Ambassador for the Young Women’s Trust and The Female Lead, championing the financial empowerment of women. Through her work, Clare Seal has transformed from someone struggling with debt to a beacon of financial wellbeing, inspiring many to take control of their financial futures with empathy and understanding.