Dad V Girls
About Dad V Girls...
With 5 girls against one Dad, this famous family does not cease to entertain the public with hilarious challenges and games across YouTube. Joel Conder joined the video sharing platforming in 2018, posting his first video ‘Jibber Jabber Challenge’ with his family. It was not long before the video caught the public eye, hitting an impressive 200,000+ views. Since then, views have escalated dramatically to a total of 76.5 million across their channel as they accumulate over 438,000 subscribers and counting. The family continue to deliver light-hearted, family-friendly content throughout their social media pages with hilarious, exciting and interesting pranks and challenges suitable for all viewers.
Due to the family-orientated nature of their content, Dad V Girls has inevitably received a lot of attraction from brands and companies whose values resonate with that of the family. Dad V Girls has partnered up with O2 UK in their collaboration with NSPCC on promoting an anti-bullying campaign across social media. In a sponsored YouTube video, Joel and his family tackle the topic of bullying through the approach of a ‘Parents VS Kids’ knowledge challenge. Joel eagerly publicised the topic on his Instagram page, providing links to the full video on his channel where the family discuss the importance of raising awareness against bullying and maintaining child safety online. Together, they become advocates for anti-bullying projects and campaigns that support the well-being of others.
Being a father of four, it is only natural for Joel to support causes that may affect his family or followers, whether it be bullying and mental health, or education. Through his Instagram, Joel supports the company Reading Eggs, offering followers a 4-week free trial for the education app in his collaboration with the company. Whilst helping keep education free, he endorses the use of games as an effective alternative to teaching children, regardless of any learning difficulties. In this way, he strengthens his influence as a social media and parenting icon, providing followers with useful tips for their own children.
Further collaborations include paid partnerships with Dominos, Virgin Trains and Westfield in a series of sponsored posts promoting the brand through social media marketing. Furthermore, he takes more active roles in promoting brands such as Gousto in providing followers with discount codes and promotional offers for food packages and recipes.
Incorporating humour and entertainment throughout his content - even in his sponsorships - keeps fans attracted for more content as well as the frequent promotional deals and business projects. As the family grows, so does their influence; the versatility of Joel’s content allows for brands and companies to collaborate with the family, whether it be for games and technology, food, education, or campaigns for children and families.
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