Rachael Kirkwood is the founder of mumtobe.com, a highly popular parenting blog offering authentic content for parents, soon-to-be parents, and mothers in business. Based in Manchester, UK, Rachael is not only a mother of five, including identical twins, but also a photographer with over 20 years of experience. Her deep understanding of family life, combined with her creative talents, makes her a relatable voice for many. Her blog covers a wide range of topics, from parenting tips to location-specific guides on activities for children, making her an influential figure in the parenting community.

Rachael’s reach extends across multiple social media platforms, where she engages with a broad and loyal audience. With a total of 57,000 followers across her social accounts, she connects with parents and entrepreneurs alike. On TikTok (@parentingclub), she focuses on pregnancy and parenting, while her Instagram accounts cover diverse themes such as home life, family travel, and mums in business. Her Pinterest page boasts 135,000 monthly views, while her Facebook groups and pages bring together communities of like-minded parents and businesswomen, with over 14,000 combined followers.

As a creator, Rachael produces a wide variety of content tailored to the needs of parenting brands. From user-generated content (UGC) to product reviews, ad videos, and infographics, she offers brands a diverse portfolio of services to engage their audience effectively. Her content is not only informative but also personable, making it easy for her followers to trust her recommendations. In addition to product-based reviews, Rachael frequently shares travel reviews and in-store reviews for parenting and family brands, offering honest insights into family-friendly products and destinations.

Beyond social media, Rachael's influence shines through her blog, which draws over 3,000 organic visitors monthly. Her ability to relate to her audience, combined with her skills in content creation, makes her a valuable partner for parenting brands and a trusted voice for her followers.