The world of digital media is becoming an increasingly popular space for young people to express themselves, their talents and their interests. As we progress into the new millennium, it is clear to see that the younger generations are dominating the virtual world. As a result of this, we are welcoming a new era of social media stars.
Brimming with energy and enthusiasm, only kids can truly capture the things that they love and adore. For this very reason, kid influencers and their families have now become a permanent fixture to social media and the wider digital world.
From toy reviews to play alongs and everything in between, these young influencers have built up large and loyal followings across YouTube. The likes of Toys and Me, Tekkerz Kid and Sophia Grace have gone straight to the top and have amassed millions of subscribers who watch from all around the world.
With the ability to engage with the younger generation, kid influencers are some of the most in-demand social media influencers across a variety of platforms and provide huge opportunities for brands.
Kid influencers work alongside brands to create fun and engaging content in the form of product reviews, sponsored posts and videos and other child-friendly collaborative projects.
These social media stars help to bridge the gap between generations and by working together, brands can engage with both parents and children in an engaging, cost-effective approach.
Start working with a kid influencer today...
63% people aged between 13-24 said that they would try a product recommended by a YouTube content creator