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MUA or HMU Influencers: Here's How to Tell the Difference

MUA or HMU Influencers: Here's How to Tell the Difference

By Laura Hayes | August 6th, 2025 | 5 minute read
In the beauty world, the terms “MUA” (Makeup Artist) and “HMU Influencer” (Hair & Makeup Influencer) are often used interchangeably—but they represent two distinct roles with different goals, skill sets, and career paths. In recent years, the beauty industry has seen an explosive rise in digi...
Top Influencer Couples

Top Influencer Couples

Staff Profile Image February 5th, 2021 | 8 minute read
The Most Successful YouTube Makeup Artists Turned Influencers

The Most Successful YouTube Makeup Artists Turned Influencers

Staff Profile Image January 27th, 2021 | 8 minute read
The Story of Mrs Hinch

The Story of Mrs Hinch

Staff Profile Image January 20th, 2021 | 8 minute read
Top 5 Depop Influencers of 2021

Top 5 Depop Influencers of 2021

Staff Profile Image January 14th, 2021 | 4 minute read
5 Influencer Campaigns to Help Inspire Your Brand this Year

5 Influencer Campaigns to Help Inspire Your Brand this Year

Staff Profile Image January 13th, 2021 | 5 minute read
Influencer Marketing Trends for 2021

Influencer Marketing Trends for 2021

Staff Profile Image January 13th, 2021 | 6 minute read
Social Media Trends for 2025

Social Media Trends for 2025

Staff Profile Image January 6th, 2021 | 5 minute read
Most Liked Instagram Posts in 2021

Most Liked Instagram Posts in 2021

Staff Profile Image December 14th, 2020 | 4 minute read
Who is the King or Queen of the Social Media Castle?

Who is the King or Queen of the Social Media Castle?

Staff Profile Image December 7th, 2020 | 5 minute read
The Rise of Traditional TV Shows Starring Social Media Influencers

The Rise of Traditional TV Shows Starring Social Media Influencers

Staff Profile Image November 25th, 2020 | 5 minute read
How much does influencer marketing cost?

How much does influencer marketing cost?

Staff Profile Image November 18th, 2020 | 6 minute read
Five Innovative Collaborations with Social Media Influencers

Five Innovative Collaborations with Social Media Influencers

Staff Profile Image November 5th, 2020 | 6 minute read
How Social Media Helped Celebrity Chefs Become More Influential

How Social Media Helped Celebrity Chefs Become More Influential

Staff Profile Image October 27th, 2020 | 5 minute read
Top LGBTQ+ Influencers

Top LGBTQ+ Influencers

Staff Profile Image October 20th, 2020 | 6 minute read
Feminist Influencers to Inspire You

Feminist Influencers to Inspire You

Staff Profile Image September 23rd, 2020 | 5 minute read
Top 5 Sustainable Influencers

Top 5 Sustainable Influencers

Staff Profile Image September 22nd, 2020 | 5 minute read
Top 7 Gaming Influencers

Top 7 Gaming Influencers

Staff Profile Image September 17th, 2020 | 7 minute read
Top TikTok Influencers - The Power of TikTok and Who is at the Top

Top TikTok Influencers - The Power of TikTok and Who is at the Top

Staff Profile Image August 24th, 2020 | 7 minute read
How Influencer Marketing Turned Gymshark into a £1 billion Company

How Influencer Marketing Turned Gymshark into a £1 billion Company

Staff Profile Image August 21st, 2020 | 4 minute read
8 Top Tips in Targeting Gen Z

8 Top Tips in Targeting Gen Z

Staff Profile Image August 5th, 2020 | 8 minute read
Top Mummy Bloggers to Follow in The UK

Top Mummy Bloggers to Follow in The UK

Staff Profile Image March 18th, 2020 | 6 minute read
4 Benefits of Social Media Stories

4 Benefits of Social Media Stories

Staff Profile Image March 5th, 2020 | 4 minute read
8 Reasons Why You Shouldn't Buy Instagram Followers & Likes

8 Reasons Why You Shouldn't Buy Instagram Followers & Likes

Staff Profile Image March 4th, 2020 | 8 minute read
10 Beauty Bloggers You Need to Follow

10 Beauty Bloggers You Need to Follow

Staff Profile Image February 26th, 2020 | 8 minute read

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