Over recent months you may have seen a call out to diversity on your social media feeds, particularly on Instagram. So today, we’re here to do exactly that!

With so many to choose from, we have created a list of some of the top BAME influencers that you need to work with or follow.

It’s important to support other communities and if you’re looking for a way to do so, then your search ends now!

Here are just a few of the top BAME influencers on social media right now...

Gok Wan

Image source: Instagram​​​​​

The ultimate fashion guru, Gok Wan is a true icon. Having spent most of his career helping women look and feel their very best, Gok has worked as an influencer for quite some time.

Continuing to help others with their fashion needs and dilemmas, Gok regularly appears on shows such as This Morning to dish out his famous tips and advice. And now recognised for his superb culinary skills, Gok often takes to social media to share some of his favourite recipes.

Because of his heritage, Gok is filled with knowledge and wisdom when it comes to Chinese food and cuisine, often posting classic dishes, and tips and tricks passed down through his family.

Well known within the music and entertainment, food and fashion industries, Gok is a force to be reckoned with!

Rochelle Humes

Image source: Instagram​​​​​

After spending many years in the limelight as members of both S Club Juniors and The Saturdays, Rochelle has now embarked upon a career within social media, television and broadcasting.

Passionate about fashion, Rochelle has curated her very own clothing edits with brands including Very and New Look. And now, as a mum of three, Rochelle is keen to encourage health, wellbeing and shares her experiences of parenthood.

Keen to empower young girls and encouraging them to embrace their culture and curly hair, Rochelle has released two children's books, aiming to make children feel confident and secure with who they are.

Having also launched her own range of children’s products, My Little Coco, Rochelle is a woman of many talents and with a passion for so many topics, Rochelle is a true boss-mama.

Patricia Bright

Image source: Instagram​​​​​

One of the biggest beauty and fashion influencers around, Patricia Bright is known globally, and for good reason, too.

Since uploading her first video to YouTube in 2010, Patricia’s career as a social media influencer has skyrocketed.

Having worked with some of the biggest brands in the industry, Patricia is an Internet sensation. Regularly documenting her busy lifestyle, Patricia shares an insight into life as a parent, partner and world-famous influencer.

Also the founder of her very own company, The Break, Patricia is the ultimate girl-boss. Similarly to Rochelle, Patricia is also passionate about encouraging natural hair journeys for fellow curly-haired women and children. She also uses her platform to discuss important topics and start necessary conversations.


Image source: Instagram​​​​​

As one of the original YouTubers and social media influencers helping to shape the industry into what it is today, KSI began his career playing games such as FIFA and Call of Duty.

Over the years, KSI has become one of the most famous faces on the Internet and co-founded the YouTube group, the Sidemen.

Throughout his time online, KSI has had quite the career. And more recently, KSI has ventured into a number of other areas. KSI has worked as a professional boxer and rapper.

Now, KSI uses his Instagram and social media platforms to share the behind the scenes of his busy work life as well as keeping fans up to date with his latest ventures.

Meet the Greers

Image source: Instagram​​​​​

Meet the Greers are a family of YouTubers and social media influencers. Well-known online for daily vlogging and documenting their days as a family of eight, the Greers have amassed more than 60 million views on YouTube.

Sharing everything from new-borns and parenting to family mealtimes, playtime and trips away, the Greers are one of the most famous families on the Internet.

With fun-filled content being regularly shared to both Instagram and YouTube, the Greers are nothing short of entertaining, making them the ideal family of influencers for brands to partner with.

Nicola Adams

Image source: Instagram​​​​​

As a former professional boxer and Olympian, Nicola Adams has had a hugely successful career and is incredibly well known across the UK, and beyond.

Continuing to pursue her passion for health and fitness on social media, Nicola has established herself as an influencer within a number of industries.

As well as making noise in the sports industry, Nicola was listed in The Independent’s list of 101 of the most influential LGBT people for Britain in 2012, and uses her platform to act as an advocate for the LGBTQ+ community.

As well as this, Nicola takes to social media to raise awareness and support mental health causes and encourages her followers to be proud of who they are.


Image source: Instagram​​​​​

Well-known for sharing her love for beauty and fashion, Ling.KT has over 1.5 million followers on Instagram alone.

Aiming to provide her followers with a daily dose of happiness, Ling.KT’s content is fun and incredibly creative. She shares everything from every day to ultra-glam makeup looks, skincare routines and travel vlogs.

With a variety of informative tutorials and hilarious videos, Ling.KT has something to offer everyone.

Alison Hammond

Image source: Instagram​​​​​

Birmingham-based Alison Hammond is a well-known TV personality, presenter and actress, and since appearing on the third series of Big Brother in 2002, Alison’s career has skyrocketed.

As a presenter on ITV’s This Morning, Alison regularly takes to Instagram and social media to share snaps from the behind the scenes and keeps fans updated on her life with an honest yet hilarious approach.

Also the host of her own ITV podcast, Alison is proving to be a woman of many talents and is continuing to soar in popularity.


So, whether you’re a brand seeking for some new partnerships or looking to create some powerful influencer marketing campaigns, or if you’re a social media user wanting to diversify your feeds, we hope this list of BAME influencers will help!

There are so many creative and inspiring individuals out there and if you’d like to work with any of the influencers mentioned in this post, then get in touch with our team of experts today.

Contact us on 0203 9580 427 or email contact@influencermatchmaker.co.uk to find out more.