KSI is a British YouTube star who has garnered a global following with his gaming videos and online boxing matches. Since starting his YouTube channel in 2008, he has dominated the YouTube scene with the limelight on his hilarious videos and winning personality.
Born Olajide William Olatunji, KSI rose to fame after publishing videos of him playing popular game titles like FIFA and Call of Duty. In 2013 he broke a Guinness World Record for scoring goals against the computer in FIFA with a tally of 190. This smashed the previous record 110 and saw KSI become a major player in the online FIFA community. As a huge figure within the online gaming world, his channel now has a legion of fans reaching in the millions. Now, children and teenages around the world are dedicated to watching his training videos, vlogs and Q&As to his gaming footage.
Continuing to use his love for gaming and YouTube, KSI teamed up with miniminter, wroetoshaw, Behzinga, Zerkaa, TBJZL and Vikkstar123 to form a YouTube group called the Sidemen.
The group record and upload gameplay footage of GTA and other games with the hilarious results garnering millions of views. Now with over 3.6 million followers, The Sidemen have grown into a channel filled with challenges, adventures and collaborations with famous faces like Steve-O from MTV’s Jackass.
Alongside his ventures with The Sidemen, KSI’s has continued to grow his own online following. He recently kick-started a new trend of YouTube boxing matches, choosing to fight some of the platforms other top personalities in front of millions of fans both online and offline. Thanks to these hugely popular boxing events and his recent public disputes with fellow YouTubers, Logan Paul and Joe Weller, he has managed to dramatically boost his online following. Now as one of the most successful white collar fighters around, he has over 19 million subscribers and sits safely within the Top 50 most subscribed to channels on YouTube.
KSI’s other social channels have also become huge successes with his fans eager to engage with KSI on all formats. His Instagram posts feature behind the scene shots, jokes and travel photos, and fans have been quick to flood his page with comments and questions. These interactions show just how in touch KSI is with his audience and you’ll be hard-pressed to find a more engaging and entertaining YouTube star.
To collaborate with KSI or to find out more about how social media influencers can impact your brand marketing campaign, contact Influencer Matchmaker via email at firstname.lastname@example.org. Alternatively, call one of our dedicated matchmakers on 0203 9580 427.
Olajide "JJ" William Olatunji went from a suburban London upbringing to becoming one of the biggest YouTube stars in the world.