Gen Z Influencers

Collaborating with some of the most influential Gen Z creators, Influencer Matchmaker offers a diverse range of personalities perfectly suited to captivate and elevate your brand campaign within this highly engaged demographic. Gen Z influencers are invaluable in connecting brands with a generation that values authenticity and experiences that are digital-first.

In today's hyper-connected landscape, Gen Z influencers have emerged as an undeniably powerful force, shaping trends, opinions, and purchasing decisions with an authenticity and relatability that often surpasses traditional advertising. Born into a world saturated with digital media, this generation instinctively gravitates towards creators who offer genuine connections and engaging, often short-form, content. This is particularly impactful given that social media reaches a staggering 97-98% of Gen Z internet users in the UK, making it almost universal. Their influence stems from a deep-seated trust in peer recommendations and a desire for transparency, amplified by the significant time they spend online; 81% of Gen Z spend an hour or more daily on social media, with nearly 60% spending three hours or more. This constant engagement, especially with platforms like TikTok, YouTube, and Instagram, positions influencers as key navigators of their online experience, from discovering new products and trends to seeking entertainment and even news. In fact, 84% of UK Gen Z social media users already follow influencers, highlighting the established role these creators play in their daily lives and making them pivotal in how brands connect with this digitally native demographic.

How Do I Hire a Gen Z Influencer?

Gen Z influencers elevate brand campaigns by leveraging trust and authenticity to showcase products and messages in real-world, relatable contexts. Through engaging content like trends, personal stories, and genuine reviews, they enhance visibility, educate audiences on emerging topics, and drive loyalty, making them invaluable in connecting brands with the digitally native Gen Z community.

Contact us by calling 0203 9580 427 to speak to one of our dedicated Matchmakers, or complete our online contact form to begin the booking process.