With so many incredible influencer marketing campaigns filling our social media feeds and online platforms, it can be hard to think of something new, original and inspiring.
But, it’s important for brands to work with influencers that share the same values and ethos in order to truly make a difference and stand out from the crowd.
Today, there are many different ways to create content online, and whilst the brand messaging is the most important thing, the way in which the influencer campaign is shared and consumed is also vital. And with the likes of Instagram Reels and other innovative features across social media, it has never been more fun, either.
So, if your brand is stuck in a bit of a rut, here are a few influencer campaigns that will be sure to inspire you throughout 2021.
Dyson Hair
Well were only halfway through 2021 and Dyson are already upping their game from last year.
Our feeds were filled with images and videos showcasing the latest Dyson Hair products, and one influencer in particular has taken on the role as a Dyson ambassador. Victoria Magrath, also known online as Inthefrow has dedicated much of her time to creating innovative content for the hair brand.
From short, sharp and snappy Reels to detailed YouTube videos and blog posts, Vic goes above and beyond to create the very best content.
So, we couldn’t not mention Inthefrow and her many successful campaigns for the almighty Dyson Hair.
Not only that, but Dyson are working with a number of social media influencers from around the world, taking both their products and campaigns, global.
So, if you’re a brand looking to up your influencer campaigns, or an influencer seeking a source of inspiration, look no further than Vic and her socials.
The best way to work with influencers is through Instagram. With swipe up links and tagging its the easiest way for potential clients to find your brand and products!
Cabinet Office
During the UK lockdown, it seemed rather difficult for brands and influencers to come together and collaborate on a successful campaign. However, all they really needed to do was think outside the box and tap into the needs of their consumers and audiences.
Now, this may mean working on a collaboration that isn’t your ‘typical’ influencer campaign, but that is what makes it so powerful.
That’s why we partnered everyone’s favourite Doctor, Alex George with the Cabinet Office to raise awareness of the ongoing pandemic whilst encouraging people to be safe while enjoying some of the lifted restrictions.
This campaign is a fine example of providing a service to meet the ever-changing needs of consumers, which is something we believe all brands and influencers should take note from.
Influencer campaigns don’t always have to be about promoting a product, but raising awareness of important topics, too – which is why this campaign achieved such incredible success.
Vodafone
Similarly to the above influencer campaign, Vodafone faced some challenges when it came to the launch of their 5G network. With an action-packed campaign planned out, Vodafone had to think on their feet when the news of lockdown hit the UK.
Simply taking their influencer campaign online, Vodafone celebrated their new launch through a virtual AR game. Teaming up with five influencers, Sam Thompson, Max George, Gemma Atkinson, Tallia Storm and Em Sheldon, the campaign was a huge success!
The collaboration was one of the first of its kind – a virtual lockdown campaign, demonstrating its power and ability regardless of restrictions.
For any brands or influencers out there, who may be finding it difficult to get their creative juices flowing, this Vodafone campaign is proof that anything is possible when you put your mind (and influencers) to it!
Inspiring, right?!
Kim Kardashian and Skims
As we all know, Kim K was the original influencer and social media personality, so who she chooses to work with is a pretty big deal.
Kim continues to prove to us how successful influencer marketing is.
After launching her new brand Skims, Kim chose to work with a brand-new wave of influencers – which seems to be catching on.
TikTok stars are no longer just getting involved in viral trends, but working with worldwide brands, too. And Kim collaborated with the likes of Addison Rae to front a campaign to celebrate this first anniversary.
Kim, as an influencer and brand owner herself, seems to be always on step ahead, and by working with the highest paid TikTok star, she may have just tapped into a new wave of social media influencers.
So, if you’re looking for new stars to front your influencer campaign, take inspiration from this campaign and look a little bit further afield – it is sure to pay off.
Tallia Storm X Pfizer UK
Something slightly different but oh-so important, Tallia Storm teamed up with Pfizer UK to raise awareness of and support Meningitis Awareness Week as part of the Love M campaign.
Again, not a typical influencer campaign, but this is a great example of brands collaborating with influencers on serious and important issues that affect thousands of people.
Influencer campaigns don’t always have to be glamorous. After all, the main aim of them is to achieve the desired results, regardless of the topic, product or service.
This campaign is nothing short of inspiring as Tallia changes the stance on social media influencers and influencer campaigns.
And there we have it! Five influencer campaigns to inspire your brand this year.
Remember, to think outside the box, get creative and always focus on achieving your end goal!
For help with creating the ultimate influencer campaign or if you’d like to work with any of the influencers mentioned throughout this post, then get in touch with our influencer marketing experts today by emailing contact@influencermatchmaker.co.uk or give us a call on 0203 9580 427.
