To celebrate the launch of 5G throughout the UK, Vodafone created a virtual game with thousands of tech prizes up for grabs. To help them spread the word and promote the Find Unlimited AR game giving people the opportunity to win items including the brand-new Samsung Galaxy S20 Ultra 5G, we enlisted the help of five famous faces.
With the brief in mind, we paired Vodafone with a variety of high-profile influencers, all of whom are very well known online with huge audiences and levels of reach.
Made In Chelsea’s Sam Thomspon, The Wanted’s Max George, radio host and fitness influencer Gemma Atkinson, singer-songwriter Tallia Storm and blogger Em Sheldon all rose to the challenge and created a series of fun and engaging social media content.
The campaign was originally meant to take place in varying cities throughout the UK, however due to the current climate, we worked with Vodafone and the influencers to take the campaign virtual instead. The games were played from the safety of everyone’s homes using #FindUnlimited and we efficiently handled all logistical elements of the campaign.