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Virtual influencers are taking over the world of social media. With thousands of followers, top brands queuing to work with them, we ask, what are they?

29-year-old YouTube sensation Zoella, real name Zoe Sugg, created her blog in 2009 and has since become one of the most influential people on the Internet.

Whether you’re looking to book your next getaway or wanting to work with an influencer, here are 10 of the best male travel bloggers to follow and inspire your next holiday!

Celebrities have long been used to endorse marketing campaigns, whilst keynote speakers sharing opinions on stage is nothing new. But with the rise of influencer marketing, there's now a huge variety of options for businesses - but which one is…