Technology is deeply embedded in the UK's daily life, influencing how we work, communicate, and access services. As of 2025, 93% of UK households have internet access, with usage doubling since 2020. Smartphones are the primary device for 47% of users, closely followed by laptops and computers at 48% . In healthcare, digital adoption is accelerating: 99% of GP surgeries now use online triage systems, allowing patients to submit symptoms digitally and often receive same-day responses. This shift has led to a marked improvement in access, with 72% of patients finding it easier to contact their GP compared to just 60% the previous year. However, the UK's growing reliance on technology brings new challenges. A 2024 Ofcom report found that one in three UK adults feel they spend too much time online, and around 31% of people report being connected "almost constantly." Concerns around screen addiction, data privacy, and misinformation are rising. As technology continues to evolve, it's essential that we not only embrace innovation but also remain vigilant about the risks—ensuring that digital progress enhances our lives without undermining our wellbeing.
Why Should I Hire a Tech Influencer?
Hiring a tech influencer can be a powerful way to elevate your brand’s visibility, credibility, and reach. These individuals aren’t just content creators—they’re trusted voices in their niches, with loyal, engaged audiences who value their insights. When a tech influencer endorses your product or service, it feels authentic, not like an ad. This trust can translate into stronger brand recognition, more qualified leads, and increased interest from both consumers and industry professionals. Beyond visibility, tech influencers help position your company as innovative and relevant in fast-moving sectors like AI, cybersecurity, or green tech. They simplify complex ideas for broader audiences and connect you with specific communities—whether that’s developers, CTOs, or early adopters. Through expert-led content such as tutorials, product reviews, webinars, or thought leadership posts, they drive meaningful engagement and help your brand stand out in an increasingly competitive digital landscape.
What Industries Benefit Most from Working with Tech Influencers?
Sectors such as fintech, SaaS, healthcare tech, cybersecurity, AI, and consumer electronics benefit the most from working with tech influencers—particularly during product launches, rebrands, or educational campaigns. These industries often deal with complex or highly technical subjects that can be difficult for general audiences to fully grasp. Tech influencers act as trusted interpreters, translating technical jargon into clear, engaging content that resonates with their followers. By leveraging an influencer’s credibility and communication style, companies in these sectors can more effectively explain how their solutions work, why they matter, and how they solve real-world problems. Whether it's demonstrating a new feature in a fintech app, explaining a breakthrough in medical AI, or raising awareness about cybersecurity risks, influencers can create impactful narratives that drive interest, improve understanding, and ultimately lead to higher adoption and customer loyalty.
Who are the Top 10 Tech Influencers to hire in 2025?
Take a look at the official list of the Top 10 Tech influencers, curated by Director Jack Hayes and Senior Celebrity & Brand Partnership Executive Charlie Carey. This selection is informed by insights from 148 exclusive consumer polls, evaluating the effectiveness of campaigns led by mental health influencers.
1. Ari Reid
Ari Reid, born in London to Anglo-Scottish and Filipino parents and raised in Hong Kong, brings a multicultural edge to brand marketing. Fluent in Spanish and Mandarin, she studied languages and History of Art at SOAS. Her diverse experience—from consulting to acting—fuels her strategic and creative skills. Now a leading property communicator in London, Ari’s global outlook and innovative social media approach make her a powerful asset for international brand campaigns.
2. Guy Kawasaki
Guy Kawasaki, a Silicon Valley icon, gained fame marketing Apple’s Macintosh in 1984, pioneering tech evangelism. Now Chief Evangelist at Canva, he continues shaping the digital world. A TED Talk favourite, his insights on innovation and storytelling captivate global audiences. With roles at Apple, Google, and his own ventures, Guy’s influence spans decades. His expertise makes him a sought-after speaker and strategist in tech, marketing, and visionary product development.
3. Super Saf
SuperSaf, a Leicester-born tech influencer, has risen to national fame with over 1.2 million YouTube subscribers and 229 million views. Known for detailed reviews, comparisons, and tech unboxings, he simplifies cutting-edge trends for a global audience. Collaborating with major brands like Huawei and Bosch, SuperSaf blends tech expertise with lifestyle content. His engaging personality, wide reach, and market insight make him a trusted voice and ideal partner in the digital tech space.
4. Unbox Therapy
Unbox Therapy, led by Lewis Hilsenteger and produced with Jack McCann, is a top tech YouTube channel with over 16 million subscribers and 3 billion views. Known for unboxing and reviewing the latest gadgets, the duo captivates audiences with honest, engaging content. Starting in 2010, their channel now leads the global tech space. Their Instagram adds a personal touch, making Unbox Therapy both influential and relatable in digital tech culture.
5. The Tech Chap
Tom Honeyands, known as The Tech Chap, is a popular tech influencer with over 500,000 YouTube subscribers and 112 million views. He creates content ranging from reviews and tutorials to unboxings and buying guides, catering to global tech enthusiasts. Known for brand collaborations with ASUS ROG and Zotac, he also hosts giveaways to engage his audience. His tech expertise, travel content, and cross-platform presence make him a versatile and valuable brand partner.
6. Dustin Williams
Dustin Williams is a leading automotive YouTuber known for his builds, reviews, vlogs, and event coverage featuring cars like the Subaru WRX and Nissan GTRs. With a Mechanical Engineering degree and a passion for cars, he blends technical expertise with engaging content. He also runs Legends Media, a lifestyle brand and content platform, expanding his reach. Dustin’s personal and professional authenticity makes him a trusted voice in the car enthusiast community.
7. Dr Becky Smethurst
Dr. Becky Smethurst is an award-winning astrophysicist at the University of Oxford and a celebrated science communicator. With over 759,000 YouTube subscribers and millions of monthly views, she makes complex space topics accessible and engaging. Co-host of the UK’s top astronomy podcast, The Supermassive Podcast, and a regular BBC contributor, Dr. Becky blends credibility with charisma, making her a powerful voice for science-based campaigns and brand partnerships reaching wide, curious audiences.
8. Colin Furze
Colin Furze is a British YouTuber, inventor, and former stuntman known for his wild, unconventional contraptions. With millions of subscribers, his creations—like jet-powered bikes and record-breaking mobility scooters—blend engineering genius with entertainment. A former plumber from Stamford, Colin’s infectious personality and inventive flair have earned him global recognition. His massive, loyal following and unique content style make him a powerful partner for brands seeking bold, attention-grabbing marketing campaigns.
9. Gadgetsboy
GadgetsBoy is a tech content creator known for engaging reviews and creative unboxings across TikTok and Instagram, with nearly 70,000 and 42,000 followers, respectively. His short-form videos and high-quality visuals highlight the latest in smartphones, laptops, wearables, and smart home devices. With a strong, tech-savvy audience and a visually impactful style, GadgetsBoy is a trusted influencer for brands seeking to promote products with clarity, credibility, and aesthetic appeal.
10. iJustine
Justine Ezarik, known as iJustine, is a leading tech and gaming influencer with nearly seven million YouTube subscribers. She rose to fame with her viral “300-page iPhone bill” video in 2007 and now creates engaging content, including tech reviews, gaming videos, and vlogs. Active on Instagram, she shares behind-the-scenes moments, travel, and lifestyle updates. Justine’s credibility, creativity, and loyal fanbase make her a standout partner for tech-focused campaigns.
How to hire a Tech Influencer?
If you are interested in hiring a Tech Influencer from our exclusive selection to elevate your next campaign, contact us today!
Speak directly with one of our dedicated Matchmakers on 0203 9580 427 to explore every aspect of your campaign — from concept and theme to budget and execution. Prefer to get started online? Simply complete our online contact form to begin the booking process. Elevate your next campaign with the genuine reach and trusted impact our influencers consistently deliver.
