​Scrolling through TikTok has seamlessly integrated into daily routines worldwide, offering users a window into diverse cultures, emerging brands, and novel lifestyles. As of early 2025, the platform boasts over 1.5 billion monthly active users globally, with the UK accounting for 24.8 million of these users , highlighting its expansive reach and influence across different regions.
The Power of TikTok
In just a few years, TikTok has transformed from a lip-syncing app into a cultural powerhouse with over a billion active users worldwide. What sets it apart? The algorithm. TikTok’s unique content discovery system levels the playing field, allowing even small brands to go viral overnight. It’s fast, it’s immersive, and it’s where your next customer is already scrolling. That’s why hiring the right TikTok influencer isn’t just a smart move—it could be your brand’s secret weapon for explosive growth.
The Power of Influencers: Fueling the Success of Brands
Influencers are more than just trendsetters—they're launchpads for brands. In today’s digital-first world, consumers crave authenticity and real voices they can trust. That’s where influencers shine. By showcasing products in a natural, relatable way, they create buzz and build instant credibility that traditional ads often can’t match.
For new brands, the right influencer can spark growth that used to take years—one TikTok post can lead to thousands of views, shares, and conversions. And it’s not just startups cashing in. Big brands are tapping into influencer power to stay relevant, connect with younger audiences, and bring fresh energy to their campaigns.
Even better? Great content keeps working long after it’s posted, giving your brand lasting exposure with no extra cost. When influencers truly align with your vision, their reach becomes your competitive edge.
Unlock Your Brand’s Potential with These 10 TikTok Creators
These TikTok creators aren’t just making noise—they’re driving real results. Handpicked by Director Jack Hayes and Celebrity & Brand Partnerships Executive Gabriella Lowe, this list is built on deep research, case studies, and exclusive consumer reports. From brand awareness to conversion-driving campaigns, these five finance-focused TikTok influencers are proving that smart marketing starts with the right voice.
1. Amber Gill
Amber Gill, a standout influencer, reality TV star and Love Island Winner, has become a powerful voice on TikTok, helping brands elevate their marketing game. With her relatable personality and strong online presence, she creates content that resonates deeply with her audience. Amber’s ability to connect authentically makes her a valuable partner for brands looking to boost visibility, build trust, and drive real engagement in today’s fast-paced digital landscape.
2. DanTDM
DanTDM, also known as Daniel Middleton, is a leading gaming influencer whose engaging content captivates millions across platforms. With over 29 million YouTube subscribers and 3.6 million TikTok followers , his authentic storytelling and dynamic presence make him a valuable asset for brands aiming to connect with gaming audiences. DanTDM's ability to inspire trust and drive engagement positions him as a powerful force in influencer marketing.
3. Cat Burns
Cat Burns, a rising star in the UK music scene, has leveraged her authentic storytelling and soulful vocals to build a strong connection with her audience. With over 835,000 Instagram followers and a significant presence on TikTok, she engages fans through relatable content and heartfelt performances. Her breakout single "Go" gained widespread attention after going viral on TikTok, demonstrating her ability to captivate audiences and drive engagement across platforms. Cat's genuine approach and digital savvy make her a valuable partner for brands aiming to connect with diverse and engaged audiences.
4. Caitlin and Leah
​Caitlin and Leah are a dynamic influencer duo whose authentic storytelling and vibrant content have captivated audiences across platforms. With over 9.6 million TikTok followers, 2.07 million YouTube subscribers, and 133,000 Instagram followers , they seamlessly blend fashion, beauty, and lifestyle narratives with heartfelt glimpses into their personal journey. As advocates for LGBTQ+ representation and mental health awareness, their genuine connection with followers fosters trust and engagement, making them invaluable partners for brands aiming to resonate with diverse and inclusive audiences.
5. Darcey Angel
​Darcey Angel is a UK-based beauty, fashion, and lifestyle influencer renowned for her ASMR-style makeup and skincare videos. With over 2.7 million followers on TikTok and 561,000 on Instagram , she captivates audiences with her creative looks and expert glam tutorials. Darcey's authentic engagement—often responding to comments and hosting Q&As—fosters a loyal community, making her an ideal partner for brands seeking to enhance their marketing impact.
6. Hana Martin
​Hana Martin is a Welsh TikTok sensation who has captivated audiences with her creative flair and engaging content. With over 3.6 million TikTok followers, 378,000 on Instagram, and 301,000 YouTube subscribers , she has transformed her passion for special effects makeup into a full-time career. Hana's authentic storytelling and vibrant presence make her an ideal partner for brands seeking to connect with a diverse and engaged audience.
7. Holly H
​Holly H, a British social media personality based in Guernsey, has captivated audiences across platforms with her engaging dance videos, comedic sketches, and participation in viral trends. With over 15.3 million followers on TikTok, 1 million on Instagram, and 321,000 on YouTube , she has established herself as a prominent figure in the fashion, beauty, and lifestyle sectors. Holly's authentic content and relatable personality make her an ideal partner for brands aiming to connect with a diverse and engaged audience.
8. James Charles
​James Charles is a globally recognised beauty influencer and entrepreneur who has redefined digital marketing in the cosmetics industry. With over 41.3 million TikTok followers , 20.4 million on Instagram , and 24.1 million YouTube subscribers , his content blends artistry, authenticity, and entertainment to captivate a diverse audience. James's innovative approach and expansive reach make him an invaluable partner for brands aiming to elevate their marketing impact and connect with consumers worldwide.
9. GK Barry
​GK Barry, also known as Grace Keeling, is a dynamic British influencer who has rapidly ascended from TikTok sensation to mainstream media personality. With over 4 million followers on TikTok and 1.3 million on Instagram , she captivates audiences with her relatable humor and candid storytelling. Her chart-topping podcast, Saving Grace, and appearances on shows like Loose Women and I'm a Celebrity... Get Me Out of Here! demonstrate her versatility and broad appeal. GK Barry's authentic engagement and cross-platform presence make her an invaluable asset for brands aiming to connect with a diverse and engaged audience.
10. Nella Rose
​Nella Rose is a dynamic Belgian-British influencer and media personality who has captivated audiences with her vibrant content and authentic storytelling. With over 1.8 million TikTok followers, 1.3 million on Instagram, and 935,000 YouTube subscribers , she seamlessly blends fashion, lifestyle, and humor to engage a diverse audience. Nella's collaborations with major brands and her roles as a presenter on shows like Catfish UK and I'm a Celebrity...Get Me Out of Here! underscore her versatility and broad appeal. Her genuine connection with followers and cross-platform presence make her an invaluable asset for brands aiming to resonate with a wide-ranging and engaged audience.
What Should You Expect From a TikTok Influencer?
What Kind of Results Can I Expect From Influencer Marketing on TikTok?
Depending on your goals, you can see major boosts in brand awareness, follower growth, website traffic, and even direct sales. TikTok’s algorithm rewards engaging content—so the right influencer can help your product reach thousands (or millions) fast.
How do I know which TikTok influencer is right for my brand?
Look at their engagement rate, content style, audience demographics, and past brand collaborations. The best fit is someone whose followers genuinely trust their opinions—and who can present your product in an authentic way.
What industries benefit most from TikTok influencer marketing?
Almost every industry is finding success—especially fashion, beauty, fitness, food, lifestyle, tech, and travel. If your product or service can be shown visually and has a clear hook, it can work on TikTok.
How do TikTok influencers create content that converts?
They understand trends, storytelling, and what keeps viewers watching. When an influencer integrates your product into a challenge, storytime, or review, it blends entertainment with subtle promotion—and that’s what drives clicks and conversions.
In today’s fast-moving digital landscape, TikTok influencers aren’t just a marketing trend—they’re a powerful force driving real, measurable results. Whether you’re launching a new product, building brand awareness, or aiming to connect with a younger, highly engaged audience, the right TikTok creator can be your secret weapon. With creativity, authenticity, and influence on their side, now’s the time to harness their power and take your marketing strategy to the next level. If you are interested in hiring a TikTok Influencer for your next campaign, do not hesitate to call us on 0203 9580 427 or fill out our online contact form.
