With TikTok's staggering 2.6 billion downloads and over 1 billion monthly users, influencers on the platform are becoming indispensable for marketing campaigns. Their built-in recording and editing capabilities allow for the creation of viral content, reaching audiences between ages 13 and 60 worldwide. Jump on this exciting trend now to leverage TikTok's diverse and engaging content for your brand's success!
How can Businesses Benefit from TikTok Influencers?
TikTok influencers help businesses by creatively promoting products to a vast, mainly millennial audience, increasing brand awareness and conversion rates. Their ability to produce short-form content and engage organically with followers, leveraging TikTok's business model, provides businesses with a unique opportunity to understand and connect with their target market effectively.
Source: Hootsuite & SocialPilot
How Much Does a TikTok Influencer Cost?
Whether you're eyeing a nano-influencer for £100 or dreaming big with a mega-influencer at £20,000 per post, the sky's the limit. Unleash the power of social media and catapult your brand to stellar heights with the perfect influencer match. Ready to make waves? Contact us and let's create TikTok magic together!
How Do I Hire a TikTok Influencer?
Dive into the vibrant world of TikTok with Influencer Matchmaker! Find the perfect TikTok influencer, handpicked to match your brand's unique vibe. Emphasise audience alignment, engagement, and genuine content to skyrocket your campaign. Start your partnership today by calling 0203 9580 427 or filling out our online contact form.
Who are the Best 20 Influencers to Hire in 2024 Ranked by Popularity?
1. Charli D'Amelio - 9.9/10
Charli D'Amelio is an American TikTok sensation, captivating millions since 2019 with her dance, lip-sync, and montage videos. With over 84 million followers, she's the most followed creator on TikTok, a testament to her ten years of competitive dance experience. As a former member of The Hype House, she's collaborated with stars like Addison Rae. Charli's influence extends beyond TikTok; she's danced with Jennifer Lopez, starred in a Super Bowl commercial, and launched 'The Charli' drink with Dunkin'. Additionally, she's ventured into authorship with 'Essentially Charli', guiding fans on positive social media engagement.
2. GK Barry - 9.9/10
GK Barry, at just 22 years old, has captivated TikTok users with her engaging and humorous content. Rising to fame during the Covid-19 lockdown, she quickly amassed a following by sharing her student life through short vlogs. With over 1 million followers, her journey from a film studies graduate to launching a successful podcast, The Saving Grace Podcast, highlights her diverse talents and ambition in the digital marketing sphere.
3. Yung Filly - 9.8/10
Yung Filly, a vibrant TikTok influencer, emerged from London's digital scene as a beacon of humour and energy. Born in Colombia and raised in the UK, he transitioned from a successful YouTube career to TikTok, captivating audiences with his comedic flair. Alongside his music ventures and close partnership with Chunkz, Filly's infectious personality and knack for entertainment have made him a beloved figure. His widespread appeal, underscored by a MOBO award win and engaging content across platforms, positions him ideally for dynamic marketing collaborations.
4. The Neffati Brothers - 9.8/10
The Neffati Brothers, Jamil and Jamel, have become leading TikTok influencers through their captivating fashion and dance content. Their engaging videos and parody clips across platforms, coupled with a successful merchandise launch, Goof Life, showcase their creativity and entrepreneurial spirit. Living by the motto Work hard, dream big, they inspire the TikTok generation, proving their prowess as influential content creators and social media stars.
5. Harry Pinero - 9.75/10
Harry Pinero shines as a TikTok influencer, known for his magnetic personality and humour. His engaging content, which spans across platforms like Instagram and YouTube, has earned him a vast following. From the streets of Peckham to social media stardom, Harry's relatability and charm make him an ideal brand ambassador, connecting with audiences through his vibrant and uplifting presence.
6. Nella Rose - 9.7/10
Nella Rose, a dynamic TikTok influencer from Belgium, now captivates London with her eclectic fashion sense and vibrant lifestyle content. Starting on YouTube at eighteen, she quickly garnered a massive, devoted audience. Known for her engaging fashion posts, humorous vlogs, and the launch of her streetwear brand, Faces London, Nella's influence extends across social media. Her collaborations with Fashion Nova and Pretty Little Thing highlight her impact on fashion. As a presenter, she's shared stages with celebrities and co-hosts MTV’s Catfish UK, showcasing her versatility and charm.
7. Chunkz - 9.7/10
Chunkz, an English entertainer and TikTok sensation has captivated audiences with his dynamic content, ranging from rap battles to hilarious challenges and pranks. His participation in the Beta Squad and notable collaborations, like with Footasylum, showcase his influence. Winning the International Somali Award highlights his entertainment prowess, solidifying Chunkz as a leading figure in digital content creation.
8. Wes Nelson - 9.6/10
Wes Nelson, a former Love Island star and electrical engineer, has transitioned into a powerful TikTok influencer, captivating millions with his diverse talents. Beyond reality TV fame, he excels in promoting brands, engaging in philanthropy, and showcasing his entrepreneurial ventures on social media. His collaborations with Boohoo Man and advocacy for causes like Save the Children highlight his influence. Wes's journey from engineering to entertainment inspires fans across platforms, proving his multifaceted success.
9. Kate Elisabeth - 9.5/10
Kate Elisabeth is a multifaceted TikTok influencer from England, captivating audiences globally with her engaging blend of beauty, fashion, and lifestyle content. Born on January 4, 2000, she has grown into a digital phenomenon, leveraging platforms like YouTube, Instagram, and Depop to build a vibrant community. Known for her innovative videos, style advice, and entrepreneurial spirit, Kate has collaborated with renowned brands, showcasing her as a prominent figure among Gen Z and beyond.
10. Max & Harvey - 9.5/10
Max and Harvey catapulted to fame as TikTok influencers with their captivating lip-sync and original music videos. The English twins' magnetic charm and vocal talents have amassed a vast following, showcasing their ability to engage and entertain. Their journey from musical.ly to global recognition highlights their impactful presence in the digital influencer landscape.
11. George Baggs - 9.4/10
George Baggs, a breakout star from Channel 4's Gogglebox, has rapidly ascended as a TikTok sensation. With over 881k followers and 30 million likes, his engaging content ranges from family pranks to dance and lip-sync videos, captivating a vast audience. His transition from TV to TikTok showcases his knack for entertainment, leveraging his humorous Gogglebox persona to build a dedicated online following. At just 19, George's influence extends to Instagram, where he shares his lifestyle and passions, promising continued success in the digital realm.
12. Joe Baggs - 9.4/10
Joe Baggs, a breakout star from Channel 4's Gogglebox, has swiftly carved a niche as a beloved TikTok influencer in the UK. With over 1.2 million followers and 70 million likes, his content, which includes family pranks, dance, and lip-syncing videos, captivates a vast audience. His seamless transition from TV to social media showcases his versatility and natural charisma, particularly in his collaborations with influencer GK Barry, highlighting their genuine friendship. This has not only magnified his popularity but also enriched his content, making him a household name on the digital platform.
13. Colin Furze - 9.3/10
Colin Furze, a British YouTuber turned TikTok influencer, captivates millions with his inventive genius. From Stamford, Lincolnshire, this plumber-turned-stuntman showcases a knack for creating mind-boggling gadgets. Colin's transition from television to social media stardom highlights his ability to entertain and inspire. His TikTok platform bursts with creativity, featuring everything from jet-powered motorcycles to the world’s fastest mobility scooter, making him an unparalleled influencer in the digital realm.
14. Holly H - 9.25/10
Holly H, a British TikTok influencer, began on Vine before moving to Musical.ly, now TikTok, amassing millions of followers. Based in Guernsey, she entertains with dance, sketches, and trends. Expanding to Instagram and YouTube, Holly shares her style, daily life, and humorous content, engaging fans across platforms. A formidable figure in fashion, beauty, and lifestyle, her influence is just starting.
15. Max Khadarr - 9.25/10
Max Khadar, a UK-based comedy content creator, has become a top TikTok influencer with 1.7M followers by crafting viral content that humorously engages with strangers and showcases his lip-sync talents. His videos, including a notable TikTok reaching 21.4 million views, and participation in events like Footasylum's LockedIn Season 3, highlight his ability to resonate across cultures and solidify his status as a fan favourite and viral sensation.
16. Eden Harvey - 9.2/10
Eden Harvey is a testament to the transformative power of social media, amassing over 3 million TikTok followers through her dedication to making a difference. From her beginnings at Bennett College to becoming a viral sensation, Eden’s content extends beyond entertainment to mental health advocacy. Her innovative initiatives, like the 'Eat With Eden' series, provide support and companionship, making her a beacon of hope. Collaborating with brands like Pretty Little Thing, Eden leverages her influence for greater awareness of mental health, embodying the role of a role model who inspires positive change globally.
17. Warren Robie - 9.1/10
Warren Robie has risen as a skilled TikTok influencer, captivating 5 million followers with his decade of video creation expertise, starting at just 12. Now 22, his strategic prowess has not only built a vast audience but also revolutionised brand engagement online, notably boosting a small jewellery business’s sale by over $90k. Warren's success story highlights his exceptional ability to blend creativity with strategic thinking, making him a pivotal figure in digital marketing.
18. Poppy Hollins - 9.1/10
Poppy Hollins, a TikTok influencer, captivates her audience with hilarious family content and pranks on her fiancé, Jay Porter. A mother of two, her feed features adorable family moments. Poppy's TikTok series, exploring the UK's best Sunday roasts, combines humour with culinary adventures. Also a fashion icon, she launched a sustainable clothing line, Hollins Porter Clothing. With a vast, engaged following, Poppy is an ideal partner for brand collaborations.
19. Steven Mckell - 9/10
Steven McKell, a 28-year-old from Scotland, has emerged as one of TikTok's top influencers with 3.4 million followers. Over six years, he's honed his craft, earning a crowned status and working with major companies like Universal Music and Cartoon Network. Steven's diverse content spans acting, dancing, and comedy, showcasing his versatility and commitment to inspiring others to embrace their true selves, marking his ascent in social media influence.
20. Jacksepticeye - 8.9/10
Jacksepticeye, an Irish YouTube sensation known for his captivating 'Let’s play' and game review videos, has also made a significant impact as a TikTok influencer. With a dynamic personality that shines through in short, engaging clips, he brings the same energy and humour that propelled him to fame on YouTube. His TikTok content, ranging from quick game reviews to hilarious personal anecdotes, not only showcases his versatility but also keeps his audience entertained and engaged. As a master of digital platforms, Jacksepticeye's influence extends beyond YouTube, captivating a wide audience with his unique blend of gaming expertise and charismatic presence.
Hire a TikTok Influencer Today!
If you are interested in hiring one of the TikTok influencers in our exclusive selection for your next campaign, get in touch today! Call one of our dedicated Matchmakers on 0203 9580 427 to discuss all aspects of your campaign, from theme to budget. Alternatively, complete our online contact form to begin the booking process. Make your next campaign shine with the exposure that our exclusive TikTok influencers are experts at achieving!
This blog post was exclusively written by Emma Richardson based on official data and customer feedback from 463 brand campaigns from 2021 to 2024.
