YouTube influencers elevate marketing campaigns by harnessing their audience's trust, crafting authentic content, and amplifying brand visibility. They build credibility and foster meaningful connections through engaging product reviews, tutorials, and storytelling. As the world's second most popular social media channel, YouTube boasts over 2.5 billion monthly users globally. With 69% of consumers trusting influencer recommendations, partnering with the right influencer could be a game-changer for your next campaign. They drive traffic through compelling CTAs and cross-platform promotion, delivering valuable insights and inspiring user-generated content, ensuring precise targeting and measurable results.

Why Hire a YouTube Influencer for Your Campaign?

Hiring a YouTube influencer can significantly enhance your marketing campaign by leveraging their credibility and wide-reaching influence. They create authentic, engaging content that resonates with their audience, fostering genuine connections to your brand. Influencers drive conversions through targeted messaging, cross-platform promotion, and creative storytelling. Influencer content often receives higher engagement rates than traditional advertising, which means that brands can reach people that are inclined to make purchases. Their ability to deliver measurable results and effectively engage with niche markets makes them an invaluable asset for building brand awareness and achieving impactful campaign outcomes.

Source: London College of Contemporary Arts

How do I Choose the right YouTube Influencer for my Campaign?

Choosing the right YouTube influencer involves identifying your target audience, defining campaign goals, and aligning with influencers whose content matches your brand. Evaluate their engagement rate, audience authenticity, and relevance to your niche. Consider influencers with a proven track record and consistent quality. Start with micro-influencers for cost-effective campaigns with higher audience trust. It is important to look for influencers who have a genuine connection with their audience. Genuine creators often have more trust and influence, leading to a more impactful campaign. Build clear communication to ensure expectations are met, and track performance metrics to measure success. A thoughtful selection ensures meaningful impact and boosts your campaign’s effectiveness.

Source: Influencer Hero

How do I Measure the Success of a YouTube Influencer?

Measuring the success of a YouTube influencer involves analyzing key performance metrics. Track engagement rates, including likes, comments, shares, and video views, to assess audience interaction. Evaluate ROI by comparing campaign costs to generated sales or leads. Monitor subscriber growth and website traffic driven by the influencer. While a higher number indicates the popularity of the creator, it is essential to assess whether subscribers translate into views and engagement. Use unique tracking links, discount codes, or UTM parameters to measure conversions accurately. Sentiment analysis of audience comments also provides insight into brand perception. Clear goals and metrics ensure measurable success.

Source: The Wall Street Journal

What's the Typical Cost of Hiring a YouTube Influencer?

The cost of hiring a YouTube influencer varies based on factors like subscriber count, engagement rate, niche, and content complexity. Micro-influencers (10K–100K subscribers) may charge $500–$5,000 per video, while mid-tier influencers (100K–500K) might cost $5,000–$20,000. Top-tier influencers with millions of subscribers can charge $20,000 or more. Additional factors, such as exclusivity, video length, and additional deliverables, can increase costs. Negotiating rates based on campaign goals and expected ROI ensures a fair investment that aligns with your marketing budget.

Who are the Top 20 YouTube Influencers to Hire in 2025?

1. Nella Rose

Nella Rose is a leading fashion, lifestyle, and entertainment influencer with a remarkable online presence and an impressive track record of collaborations with global brands. Known for her quirky style, humor, and charisma, Nella has built a loyal following through engaging content, including vlogs, challenges, and fashion inspiration. She’s the founder of the successful unisex streetwear brand Faces London, with collections that have sold out in minutes. As an ambassador for brands like Pretty Little Thing and Fashion Nova, Nella continues to influence diverse audiences. Her hosting experience with major celebrities showcases her professionalism, making her a perfect choice for impactful campaigns.

2. Addison Rae

Addison Rae is a highly sought-after influencer with a massive, engaged following across TikTok, Instagram, YouTube, and more. Known for her entertaining dances, lip-syncs, and sketches, she has expanded into acting, music, and entrepreneurship. With her cosmetics line, Item Beauty, and collaborations in fashion and beauty, Addison connects with diverse audiences. Her charisma, creativity, and cross-industry appeal make her an excellent choice for impactful campaigns, combining entertainment and authenticity to reach millions globally.

3. Chunkz

Chunkz, also known as Amin Mohamed, is a charismatic entertainer, social media personality, and rapper renowned for his humor and engaging content. Rising to fame with "Man's Not Hot," he captivates audiences with challenges, pranks, and collaborations on YouTube, including as part of Beta Squad. Chunkz has worked with major brands like Footasylum and even launched a Google Assistant voice app for Trainline. With a strong online presence and high engagement across platforms, Chunkz is a versatile influencer, combining entertainment and relatability to effectively promote products and services to a wide audience.

4. Super Car Blondie

Supercar Blondie, also known as Alex Hirschi, is a globally renowned automotive influencer celebrated for her dynamic content showcasing luxury and exotic cars. With millions of followers across Instagram, YouTube, and Facebook, she offers her audience unparalleled access to the world’s most exclusive vehicles. Known for her engaging storytelling and passion for innovation, Alex blends expertise with humor to captivate car enthusiasts and casual viewers alike. Her collaborations with top automotive brands and unique access to cutting-edge technology make her a trusted voice in the industry. Supercar Blondie’s influence extends beyond cars, inspiring audiences with her adventurous lifestyle.

5. Joe Wicks

Joe Wicks, a global fitness icon, has transformed millions of lives through his energetic workout routines, healthy recipes, and inspiring content. Since his debut in 2014, Joe gained widespread acclaim with his quirky 15-minute meals, creative pranks, and engaging workout videos on The Body Coach TV. During the UK’s 2020 lockdown, he became the “nation’s PE teacher,” raising over £500,000 for NHS charities. A bestselling author, app creator, and MBE awardee, Joe’s influence extends across social media, television, and mainstream media.

6. Dr. Julie Smith

Dr. Julie Smith is a trailblazer in mental health, blending her expertise as a clinical psychologist, author, and content creator to empower individuals worldwide. With over 19 years in the NHS, she honed her skills across diverse settings, including crisis teams and specialized military wards. A chartered member of the British Psychological Society and BABCP, Dr. Julie champions evidence-based therapies. Through online platforms, she offers accessible mental health resources, helping people thrive, not just survive. Her holistic, inclusive approach has made her a transformative figure in mental health advocacy and education.

7. Clare Siobhan Callery

Clare Siobhan has captivated over a million subscribers with her engaging gaming content, focusing on fan-favorite titles like The Sims 4 and Pokemon. Her in-depth playthroughs, especially her Sims family adventures, bring characters to life, offering a unique blend of humor and creativity. Clare’s loveable personality and interaction with fans have earned her six-figure view counts on most videos. Beyond The Sims, she explores games like Minecraft and Tomb Raider, making her channel a gamer’s paradise. As a digital influencer, Clare inspires young gamers globally and collaborates with brands, cementing her place as a gaming and social media icon.

8. Colin Furze

Colin Furze, a British YouTuber and former plumber, is renowned for his ingenious and unconventional contraptions. From jet-powered motorcycles to the world’s fastest mobility scooter, his creations showcase his exceptional engineering skills and adventurous spirit. Starting with appearances on Sky1’s Gadget Geeks, Colin transitioned to YouTube, where his inventive videos have earned millions of subscribers. His infectious personality and unique content captivate audiences worldwide, making him a sought-after influencer for brands. Combining creativity and entertainment, Colin continues to inspire and amaze his loyal following, solidifying his position as a leading figure in the digital creator space.

9. Danny Aarons

Danny Aarons is a prominent figure in the gaming community, especially among FIFA enthusiasts. Launching his YouTube channel in 2016, Danny initially shared content on Minecraft and Skate 3 before transitioning to FIFA in 2018, which skyrocketed his popularity. His creative 'Champs Challenges' series and unique 'Silas SZN' road-to-glory campaign showcase his innovative approach to gameplay. Despite challenges, like a FIFA transfer market ban in 2022, Danny’s transparency and resilience resonate with fans. With over 1.5 million YouTube subscribers and 1.4 million TikTok followers, Danny bridges gaming and real-world football, cementing his influence in the digital space.

10. EthanGamer

EthanGamer, an 18-year-old gaming sensation, has captured a massive following with his cheerful commentary and engaging live gameplay. Specializing in popular titles like Roblox, Fortnite, and Minecraft, Ethan provides tips, tricks, and fun-filled content that prioritize enjoyment over competition. Known for his clean humor and genuine personality, he regularly interacts with fans, making him one of the most engaging YouTube influencers. Recently merging his second channel with EthanGamer, he offers merchandise and unboxing videos. Celebrating milestones with friends, Ethan balances his passion for gaming with his relatable, kind-hearted nature, cementing his place as a rising star in the gaming community.

11. Evan Tube

EvanTube, one of YouTube's most beloved channels, captivates over 6 million subscribers with its engaging, family-friendly content. Initially focused on games and toys, the channel has expanded to include daring stunts, trending challenges, and humorous series. Evan's debut video, Angry Birds Stop Motion by EvanTubeHD, garnered 3.5 million views, marking the start of his meteoric rise. Popular uploads like World’s Largest Gummy Worm vs. Kid and the Oreo Challenge showcase his ability to entertain a broad audience. Supported by his family, Evan diversifies content across sub-channels, exploring gaming, vlogging, and more. Now 19, Evan remains a trailblazer in kid influencer culture.

12. iJustine

iJustine is a popular YouTube personality, TV host, and actress with nearly seven million subscribers. She gained fame in 2007 with her viral 300-page iPhone bill video, which catapulted her into internet stardom. On her channel, iJustine shares engaging tech reviews, covering the latest gadgets like phones, tablets, and cameras, alongside fun gaming videos and daily vlogs. Active on Instagram, she provides fans with behind-the-scenes insights into her work as a tech influencer, as well as travel and lifestyle highlights. With her dynamic and informative content, iJustine has become a beloved figure in the tech and gaming world.

13. Jacksepticeye

Jacksepticeye, the Irish YouTuber known for his entertaining "let's play" and game review videos, has become a global sensation with over 20.5 million subscribers and more than 10 billion views. Starting in 2012, Seán William McLoughlin gained recognition after PewDiePie spotlighted his content, propelling him into YouTube stardom. Jack captivates fans by playing a range of games, from indie to AAA titles, with a special flair for horror games that showcase his hilarious reactions. Beyond gaming, he connects with followers on Instagram, sharing candid selfies and behind-the-scenes moments. Jack’s success extends to live tours and a multi-year Twitch deal.

14. Joey Graceffa

Joey Graceffa is a pioneering YouTube star with nearly 10 million subscribers and over 2 billion combined views across his channels. Rising to fame in 2012 with parody videos like I Wanna Go and web series Joey’s Dystopia, Joey expanded into acting, writing, and producing. His hit YouTube Original series, Escape the Night, features fellow YouTube stars like Liza Koshy. Beyond YouTube, Joey shares his life with his boyfriend, Daniel, on Instagram, documenting their adventures, holidays, and milestones. He’s also an author of In Real Life: My Journey to a Pixelated World and co-founder of Crystal Wolf, a jewellery and apparel brand.

15. Brad Mondo

Brad Mondo, a New York-based hairstylist, entrepreneur, and social media influencer, has captivated millions with his entertaining and informative content. Known for his self-titled YouTube channel, Brad gained fame through hilarious hairstyle reaction videos and expert tutorials, combining humor and professional advice. With experience working on A-list celebrities like Vanessa Hudgens and Shay Mitchell, Brad's hairstyling expertise shines through in every video. Beyond YouTube, he showcases his bold fashion sense and dynamic lifestyle on Instagram. As the CEO and founder of XMONDO Hair, Brad has expanded his influence, offering a luxurious line of high-quality haircare products to his devoted fans.

16. Chloe Morello

Chloe Morello, a renowned Australian beauty and style guru, has captivated thousands with her informative makeup tutorials and product reviews. Starting out working at her family’s motel on the NSW coast, Chloe discovered her passion for beauty and quickly gained a loyal social media following. Her expertise and authenticity have led to collaborations with major brands like L’Oreal Paris, Vaseline, and YSL. Dedicated to supporting positive mental health, Chloe inspires young people worldwide with her honest approach and engaging content. With a thriving fanbase, her Instagram posts consistently garner thousands of likes, showcasing her influence in the beauty industry.

17. Joe Sugg

Joe Sugg, a British YouTuber, author, and TV personality, rose to fame with his YouTube channels ThatcherJoe, ThatcherJoeVlogs, and ThatcherJoeGames. Known for his humor, prank videos, and engaging content, Joe quickly amassed millions of subscribers. Beyond YouTube, he made his mark as an author with his graphic novel series, Username: Evie. In 2018, Joe expanded his reach by competing on Strictly Come Dancing, where he became a finalist and met his partner, Dianne Buswell. He has since pursued various creative ventures, including voice acting and presenting. With his charm and talent, Joe remains a beloved figure in entertainment and social media.

18. Alfie Deyes

Alfie Deyes, an English YouTuber, author, and vlogger, gained fame through his self-titled YouTube channel, formerly known as PointlessBlog. Starting in 2009 with daily life vlogs, Alfie’s relatable and humorous content attracted a dedicated fan base, leading to over 5.3 million subscribers and 491 million views. Collaborating with YouTube icons like Joe Sugg and PewDiePie and sharing relationship content with his partner, Zoe Sugg, has further solidified his celebrity status. A Times of London bestselling author with The Pointless Book, Alfie also hosts the hit podcast The Secret’s Out. With 3.7 million Instagram followers, he continues to inspire and entertain audiences worldwide.

19. Freya Nightingale

Freya Nightingale, a prominent gaming influencer, has made her mark on YouTube and Twitch with engaging content and a charismatic personality. Known for her association with The Sidemen and long-time partner Zerkaa, Freya co-managed the Sidemen Clothing range, earning her the title "The Merch Queen." Her Twitch channel, Freyzplayz, has over 100K followers, while her YouTube channel, launched in 2017, boasts 272K subscribers. Freya captivates audiences with gaming streams and vlogs, including her hit video Asking YouTubers Questions Fans Are Too Scared to Ask, with 2.1 million views. Also influential on Instagram, Freya inspires fans with her passion and authenticity.

20. Miniminter

Miniminter, a British YouTuber and gamer, is renowned for his commentary videos and vlogs, particularly centered around FIFA. With two successful YouTube channels, Simon has amassed millions of subscribers since starting in 2012. Known for challenge videos like “Try Not to Laugh” and engaging FIFA content, he is also a prominent member of the Sidemen group, collaborating with creators like KSI and W2S. Simon streams competitive games on Twitch and captained the Sidemen football team in the iconic charity match against the YouTube All-Stars. His natural talent for FIFA and collaborations with top YouTubers and brands solidify his influencer status.

Hire a Influencer Today!

If you are interested in hiring one of the influencers in our exclusive selection for your next campaign, get in touch today! Call one of our dedicated Matchmakers on 0203 9580 427 to discuss all aspects of your campaign, from theme to budget. Alternatively, complete our online contact form to begin the booking process. Make your next campaign shine with the exposure that our exclusive business influencers are experts at achieving! 

This is an exclusive interview written by Emma Richardson.