In an era where climate change and environmental degradation dominate global headlines, the presence of sustainability influencers in the media has never been more crucial. In 2024, Earth experienced its hottest year on record, with global temperatures averaging 1.6°C above pre-industrial levels, surpassing the critical threshold set by the Paris Agreement. This unprecedented heat contributed to the loss of 6.7 million hectares of tropical primary rainforest—an area nearly the size of Panama—primarily due to fires exacerbated by climate change. Additionally, global carbon dioxide emissions reached a record 41.6 billion tonnes, highlighting the escalating environmental crisis. Sustainability influencers play a vital role in raising awareness, demystifying eco-friendly lifestyles, and pushing for systemic change. Their visibility in mainstream media helps make green living more relatable and accessible, inspiring audiences to adopt more responsible habits. By amplifying these advocates, we take a powerful step toward cultivating a more informed, responsible, and resilient world.
Why are Sustainability Influencers important?
They help make sustainability accessible and relatable by showing how everyday people can make a difference through simple, practical actions, like reducing plastic use, shopping second-hand, or cutting down on food waste. By sharing personal experiences and easy-to-follow guidance, they break down complex environmental topics into manageable steps. Their visibility not only raises awareness but also fosters a sense of community and shared responsibility, making individuals feel empowered rather than overwhelmed. As more people adopt sustainable habits, influencers help shift social norms and drive broader cultural change. They also use their platforms to spotlight urgent environmental issues, advocate for climate justice, and hold corporations accountable. In doing so, they pressure brands and policymakers to adopt greener, more responsible practices in response to growing public demand.
What impact can influencers have on climate change?
While individual influencers can't solve climate change alone, they play a powerful role in shaping public perception and normalising sustainable living. By sharing accessible tips and modelling eco-friendly habits, they make sustainability feel achievable for a broad audience. Their influence encourages people to adopt greener lifestyles and support ethical brands. Collectively, this drives demand for sustainable products and pressures companies and policymakers to take action. In this way, influencers act as catalysts for cultural and systemic change.
Who are the Top 20 Sustainability Influencers to hire in 2025?
Take a look at the official list of the Top 20 Sustainability influencers, curated by Director Jack Hayes and Senior Celebrity & Brand Partnership Executive Laura Hayes. This selection is informed by insights from 134 exclusive consumer polls, evaluating the effectiveness of campaigns led by mental health influencers.
1. Franziska Trautmann
Franziska Trautmann is a sustainability advocate and Co-Founder of Glass Half Full, a New Orleans-based company recycling glass into sand for coastal restoration and disaster relief. A Tulane chemical engineering graduate, she merges technical expertise with environmental passion. Recognised on Forbes 30 Under 30, she promotes sustainable living, drives an EV, and leads impactful recycling initiatives. Her leadership exemplifies innovative, community-focused solutions to critical environmental challenges.
2. Ally Hunter Blair
Ally Hunter Blair is a Herefordshire farmer and influencer managing a 500-acre Duchy of Cornwall farm. Known for his engaging social media and TV appearances, he shares authentic insights into modern farming. A 2023 British Farming Awards finalist, Ally promotes agriculture with humour and transparency. Alongside his wife, he diversifies with glamping and equestrian ventures, showcasing innovation and resilience while bridging the gap between farmers and the wider public.
3. Niomi Smart
Niomi Smart is a content creator, entrepreneur, author, and yoga instructor with a global online following. A law graduate turned influencer, she founded the vegan skincare brand Smart Skin and is an ambassador for Women for Women International, supporting female survivors of war. Known for promoting wellness and sustainability, her work spans beauty, lifestyle, and philanthropy, making her a powerful voice and ideal partner for impactful marketing campaigns.
4. Verity Bowditch
Verity Bowditch, a Biomedical Science graduate from King’s College London, rose to fame on Made in Chelsea and is now a popular influencer. Known for her glamorous lifestyle, she shares fashion, beauty, and wellness content on Instagram. A certified Pilates instructor, she runs Pilates with Verity and promotes health and fitness online. Verity is also the Co-Founder of Clean Kitchen, a sustainable, plant-based food brand based in London.
5. The Augeyboyz
The Augeyboyz are a dynamic duo in digital entertainment, known for their viral football skits and top-ranked sports podcast. With over a billion views across platforms, they blend humour and insightful commentary to engage a global audience. Beyond content, they champion sustainability, promoting eco-friendly living and driving an EV. Their influence, authenticity, and brand appeal make them standout figures in sports entertainment and powerful partners for digital campaigns.
6. Nick Cutsumpas
Nick Cutsumpas, a “plantrepreneur,” urban farmer, and plant coach, blends sustainability with social media influence. Based in NYC and LA, he designs green spaces and educates clients on eco-living. A passionate environmental advocate, he promotes regenerative practices and drives an EV. Featured in The NY Times, Vogue, and on Netflix, Nick inspires others to connect with nature and live sustainably, proving that green living can be both impactful and stylish.
7. Max McMurdo
Max McMurdo is a British designer, upcycler, and TV presenter known for turning waste into high-end furniture. After founding Reestore Ltd in 2003, he gained fame on Dragons' Den and worked with brands like Google. He stars in shows like George Clarke’s Amazing Spaces and champions eco-innovation through projects like BOTL BLOX and the “souper van.” Max also shares his expertise in books, inspiring creative, sustainable living worldwide.
8. Michelle Evans-Fecci
Michelle Evans-Fecci is a passionate baker and food enthusiast from Wales, rose to fame on The Great British Bake Off Series 10, earning Star Baker for her vibrant, seasonal creations. With a garden-to-table philosophy, she champions sustainability and zero food waste. Now a TV cook, recipe developer, and food stylist, Michelle shares her colourful bakes on Instagram, collaborating with brands that reflect her values. Her authentic, creative style makes her a trusted voice in food content.
9. Hamza Yassin
Hamza Yassin is a wildlife cameraman, TV presenter, and dyslexia advocate known for his roles on Countryfile, Let's Go for a Walk, and his 2022 Strictly Come Dancing win. Diagnosed with dyslexia as a teen, he calls it a “gift” that shaped his storytelling and learning style. As a Dyslexia Scotland ambassador and author of Hamza’s Wild World, he champions inclusion, inspiring others to see dyslexia as a strength.
10. James Strawbridge
James Strawbridge is a chef, author, and sustainability influencer known for promoting eco-friendly cooking and living. As an MSC ambassador, he advocates for sustainable seafood and partners with brands like Le Creuset. On Instagram and TikTok, he shares recipes, cooking tips, and green living advice. His cookbooks, including The Complete Vegetable Cookbook, champion self-sufficiency. James inspires a growing audience to embrace sustainable lifestyles through food and thoughtful environmental choices.
11. Kaleb Cooper
Kaleb Cooper is a British farmer and influencer best known for his role on Clarkson’s Farm, where his farming expertise and no-nonsense attitude won fans worldwide. Beyond TV, he’s a bestselling author and has toured nationally with The World According to Kaleb, later released on Prime Video. With 2.8 million Instagram followers, Kaleb shares relatable farm life content, making him a trusted and entertaining voice in modern British agriculture.
12. Katie Penny-Jeffries
Katie Penny-Jeffries is a vibrant fashion, travel, and vegan lifestyle influencer known for her colourful, trend-savvy Instagram content. Blending style with substance, she shares travel adventures, shopping hauls, and plant-based living tips, inspiring a community of like-minded followers. Katie’s passion for veganism, sustainable living, and versatile fashion makes her a dynamic and relatable voice in the digital space, appealing to audiences seeking positivity, style, and conscious living.
13. Ashley Renne Nsonwu
Ashley Renne Nsonwu is a leading voice in sustainability, vegan living, and mindful parenting. An author and Climate Power board member, she was invited to White House climate events in 2022 and 2023. Through her social media and YouTube, she shares eco-living tips from her solar-powered smart home and EV road trips. Her Vegan Baby Cookbook promotes early plant-based habits, while her advocacy focuses on systemic change, especially in communities of colour.
14. Aja Barber
Aja Barber is a sustainable fashion influencer and author known for her critical, intersectional approach to environmental and social justice. Through her platforms and bestselling book Consumed, she tackles fast fashion’s environmental impact, labour exploitation, and systemic inequality. Aja educates her audience on privilege, colonialism, and consumer responsibility, fostering meaningful dialogue. Her informed advocacy encourages conscious consumption and positions her as a leading voice for equity and sustainability in fashion.
15. Bettina's Kitchen
Bettina is a celebrated plant-based baking and lifestyle influencer known for her vibrant, seasonal recipes that promote wellbeing. Author of Happy Food, 7 Day Vegan Challenge, and Celebrate, she champions inclusive, flavourful cooking. Through global retreats, TV appearances, and her Retreat Chef Academy, Bettina inspires others to embrace sustainable, plant-powered living. Her multicultural roots and passion for local produce shape her approach, making her a leading voice in conscious, joyful cuisine.
16. Dr. Jess Venner
Dr. Jess Venner is an award-winning ancient historian and writer, known for making history engaging and accessible through her platform Life in the Past Lane. Her acclaimed research on Pompeii’s gardens earned her a prestigious AHRC scholarship and global speaking invitations. As a TV PhD Delegate and New Voice Awards nominee, Jess combines academic excellence with media savvy, making her a compelling figure for brand collaborations rooted in storytelling and historical insight.
17. Edith Bowman
Edith Bowman is a renowned media personality and sustainability advocate, known for her work on BBC Radio 1, MTV UK, and major events like the Scottish Music Awards. Beyond broadcasting, she champions eco-conscious living, driving an electric vehicle and promoting green initiatives. Edith seamlessly blends her media influence with environmental advocacy, inspiring her diverse audience to adopt sustainable lifestyles and proving that public figures can drive meaningful, positive change.
18. Sophia Esperanza
Sophia Esperanza is a sustainability advocate and influencer who blends plant-based living, regenerative farming, and vintage fashion with powerful content creation. Founder of Elbows on the Table and Test of Time Vintage, she promotes eco-conscious choices through food, style, and lifestyle. Documenting her farming journey on YouTube, Sophia inspires others to live in harmony with the planet. Her advocacy, including driving an EV, reflects her deep commitment to authentic, sustainable living.
19. The Coles
Brogan and Shane Coles, the couple behind The Coles TikTok account, charm audiences with their relatable comedy, lifestyle tips, and wholesome family content. Known for their pranks and parenting moments, they’ve partnered with brands like JD Sports and Channel 4. Passionate about sustainability, they promote eco-conscious living, including driving an EV. Their mix of humour and advocacy makes them standout influencers inspiring positive change through engaging, family-focused content.
20. Venetia La Manna
Venetia La Manna is a leading sustainable fashion activist and content creator, known for calling out unethical practices in the industry. As Co-Founder of Remember Who Made Them, she amplifies garment workers' voices and promotes ethical reform. Venetia hosts the All The Small Things podcast and has featured on BBC Radio 4 and Channel 4’s Inside Shein. Her bold advocacy, media presence, and grassroots activism make her a powerful voice for climate and social justice.
Hire a Sustainability Influencer
If you are interested in hiring a Sustainability Influencer from our exclusive selection to elevate your next campaign, contact us today!
Speak directly with one of our dedicated Matchmakers on 0203 9580 427 to explore every aspect of your campaign — from concept and theme to budget and execution. Prefer to get started online? Simply complete our online contact form to begin the booking process. Elevate your next campaign with the genuine reach and trusted impact our influencers consistently deliver.
