Michelle is a passionate food and baking enthusiast who loves creating recipes with seasonal produce. As a standout contestant on series ten of The Great British Bake Off, she earned recognition as the star baker of cake week. Michelle was celebrated on the show for her kind, caring nature and her ability to create stylish, colourful bakes using seasonal ingredients paired with homegrown produce. Her ethos that "a bake must taste as good as it looks" resonated with audiences and judges alike. She adeptly combined traditional and modern techniques and flavours, producing eye-catching recipes with unusual flavour combinations. Judges Paul and Prue praised her bakes as "faultless" and "absolutely exquisite."

Michelle’s journey in baking began on a farm in Carmarthenshire, Wales, where she learned the foundations of baking and cooking from her mother and developed a love for growing vegetables and caring for livestock from her father. Fluent in Welsh, she grew up immersed in a culture that cherished food and community. Her early passion for baking was evident when she saved her pocket money to buy her first cookbook from a touring bus library—a treasured possession she still owns today. Her commitment to zero food waste and self-sustainability, reflected in her garden-to-table philosophy, highlights her dedication to living sustainably and creatively.

In 2006, Michelle and her husband established a photographic print studio in Tenby, which flourished through their hard work and determination. Michelle now focuses on her career in food, TV, recipe development, and styling. She and her husband collaborate to style and photograph all her baking and cooking creations, which she shares on her popular Instagram page, Bakesbymichelle. Her engaging content and authentic style make her a favourite among followers and brands alike. Michelle enjoys partnering with brands that align with her baking style and the products she uses at home, adding value to her endorsements.

Michelle’s regular cooking slots on Welsh TV channel S4C, appearances on Welsh and English radio shows, and collaborations with various UK companies demonstrate her versatility and appeal. Her food-styled photographs and recipes have been published in numerous Welsh and English magazines, consistently reflecting her creative vision. Michelle’s authentic approach to baking and her ability to connect with audiences make her a sought-after figure for brand marketing, product promotion, and campaign endorsements. Her credibility and passion ensure that companies hiring her for endorsements will benefit from her genuine and influential presence.