​James Strawbridge has established himself as a prominent influencer in the realms of sustainable living and culinary arts. As an environmental activist and Marine Stewardship Council (MSC) ambassador, he actively promotes sustainable seafood practices across the UK. His collaborations with various food and drink brands, including Le Creuset and Cornish Sea Salt, highlight his commitment to eco-friendly cooking and living. ​

​On social media, James engages a substantial following by sharing his culinary creations and sustainable living tips. His Instagram account, @jgstrawbridge, showcases his work as a chef, author, and food photographer, featuring a blend of recipes, cooking techniques, and insights into sustainable food practices. Through his TikTok profile, @strawbridgekitchen, he offers short, engaging videos that demonstrate cooking methods and promote eco-conscious choices in the kitchen. ​

James's influence extends beyond social media into the literary world. He has authored several cookbooks that focus on sustainable cooking and self-sufficiency, such as "The Complete Vegetable Cookbook," "The Artisan Kitchen," and "Practical Self Sufficiency," co-authored with his father, Dick Strawbridge. These publications provide readers with practical guidance on eco-friendly cooking and living, further cementing his role as an authority in the field. ​

Through his multifaceted approach—combining social media engagement, authorship, and brand collaborations—James Strawbridge effectively advocates for sustainable living and cooking. His efforts not only inspire his audience to adopt eco-friendly practices but also contribute to a broader movement towards environmental responsibility in the culinary world.