Agricultural influencers significantly enhance brand marketing campaigns by leveraging their authentic connections within the farming community. Their firsthand experience and credibility foster trust, making their endorsements highly effective. For instance, despite having smaller followings, micro-influencers in agriculture often achieve higher engagement rates than larger influencers, leading to more impactful campaigns.
Additionally, 69% of consumers trust influencer recommendations, underscoring the potential impact of partnering with the right agricultural influencer. By collaborating with influencers who align with their brand values, companies can tap into niche markets, enhance credibility, and drive significant engagement and sales within the agricultural sector.
Why should brands partner with agriculture influencers?
Partnering with agricultural influencers can significantly enhance a brand's marketing efforts by leveraging the trust and authenticity these influencers have cultivated within the farming community. A study by Rooster Strategy highlights that farmers inherently trust fellow farmers more than any other form of marketing, making influencer partnerships particularly effective in this sector.
Moreover, the global influencer marketing industry has seen substantial growth, valued at $21.1 billion in 2023, reflecting its increasing impact across various industries, including agriculture.
By collaborating with credible agricultural influencers, brands can authentically showcase their products or services in real-world farming scenarios, effectively reaching and engaging their target audiences.
How do I choose the right agriculture influencer for my brand?
Selecting the appropriate agricultural influencer for your brand involves several key considerations:
Alignment with Brand Values: Ensure the influencer's content and personal values resonate with your brand's mission and principles. This alignment fosters authentic partnerships and enhances credibility.
Engaged and Relevant Audience: Evaluate whether the influencer's followers match your target demographic. An influencer with an audience that mirrors your ideal customer base can effectively amplify your message.
Content Relevance: Assess the type of content the influencer produces to ensure it complements your products or services. Relevant content increases the likelihood of successful integration and audience acceptance.
By carefully considering these factors, brands can form impactful partnerships with agricultural influencers, leading to enhanced engagement and campaign success.
What types of brands can benefit from working with agriculture influencers?
Brands offering agricultural products, equipment, sustainability solutions, rural lifestyle goods, or farm-to-table initiatives can reap significant benefits by partnering with agricultural influencers. These influencers are trusted voices within the farming community, providing authentic endorsements that resonate deeply with their audiences. Research shows that farmers often place greater trust in recommendations from their peers compared to traditional marketing, making influencer partnerships highly effective. By showcasing products or services in real-world agricultural contexts, brands can connect meaningfully with their target markets and drive engagement and loyalty.
Source: Rooster Strategy + Advertising
Who are the Top 10 Agriculture Influencers to Hire in 2025?
Discover the official selection of the top Agriculture influencers, curated by Director Jack Hayes and Senior Manager Amelia Hayes. This definitive list is based on insights from 149 exclusive consumer polls, analyzing the impact of campaigns featuring YouTube influencers.
1. Kaleb Cooper
Kaleb Cooper, a British farmer and agricultural influencer, rose to fame on Amazon Prime's "Clarkson's Farm" as Jeremy Clarkson's right-hand man. Known for his expertise and humor, Kaleb has expanded his reach through bestselling books, including It's a Farming Thing, and a successful national theatre tour. With 2.8 million Instagram followers, his relatable content on modern farming and rural life continues to resonate with audiences worldwide.
2. Red Shepherdess
Hannah Jackson, the "Red Shepherdess," is a celebrated farmer and social media influencer with over 55,000 Facebook followers. Her Sunday Times Best Seller, Call Me Red, offers an authentic look into shepherding life. Featured on ITV Border News and BBC Breakfast, she has highlighted farming and resilience. Through her merchandise line and engaging storytelling, Hannah inspires young women and educates audiences about the realities of modern agriculture.
3. The Dairy Daughter
Amy, known as "The Dairy Daughter," is an agricultural content creator from Leicestershire, England, offering an authentic view of dairy farming. With 10,000 Instagram followers and 5,000 on X, she shares educational and heartfelt content, from caring for calves to promoting sustainability. Amy tackles industry misconceptions, advocates for British farmers, and fosters understanding between farmers and consumers, inspiring appreciation for rural life and the hard work behind the dairy industry.
4. Tom Pemberton
Tom Pemberton, a leading agricultural influencer and farmer, is known for his YouTube channel, "Tom Pemberton Farm Life," where he shares the realities of farming with a mix of education and entertainment. His engaging content has built a loyal following. Beyond social media, Tom runs Pemberton’s Farm Shop & Dairy, promoting fresh local produce and sustainability, bridging the gap between farmers and consumers while championing the future of agriculture.
5. Amanda Owen
Amanda Owen, known as the Yorkshire Shepherdess, is a talented shepherdess, writer, and TV presenter, best recognized for starring in Our Yorkshire Farm and Amanda Owen’s Extraordinary Farming Lives. With a passion for the outdoors, she pursued shepherding, mastering lambing, milking, and tractor driving. Amanda has authored five popular books, including The Yorkshire Shepherdess, and serves as an ambassador for Yorkshire Air Ambulance, inspiring audiences with her rural lifestyle and captivating storytelling.
6. Olly Harrison
Olly Harrison, a dynamic farmer and agricultural influencer, has built a strong online presence with over 350K followers, including 110K YouTube subscribers and 77M views. Sharing daily videos on farming challenges, machinery, and diversification, Olly blends humour with valuable insights. A successful entrepreneur managing 14 income streams and a 1500-acre farm, he’s also raised £450,000 for charities. Recognized with prestigious awards, Olly inspires with his innovation, community impact, and dedication to agriculture.
7. Kelvin Fletcher
Kelvin Fletcher, actor-turned-farmer, shares his inspiring journey into farming alongside his family on their YouTube and Instagram channels. Documenting their daily routines, from tending livestock to managing the land, Kelvin and his family provide an authentic glimpse into rural life. Their engaging content combines education, humour, and heartfelt moments, connecting with audiences and showcasing the challenges and joys of farming. Together, they bring modern agriculture to life for their followers.
8. Ben Andrews
Ben Andrews is an organic farmer from Herefordshire, England, managing a 600-acre mixed farm producing beef cattle, cereals, and vegetables. As an influential figure in agriculture, he shares daily farming experiences with over 94,000 Instagram followers, promoting sustainable practices and supporting British farmers. Co-founder of Agrespect, Ben advocates for LGBTQ+ inclusivity in rural communities, inspiring others to embrace authenticity in agriculture.
9. Ally Hunter Blair
Ally Hunter Blair, a Herefordshire farmer managing a 500-acre Duchy of Cornwall estate, shares modern farming insights with over 55,000 social media followers. Known for his humor and positivity, he’s featured on TV shows like First Time Farmers and Born Mucky: Life on the Farm. A 2023 British Farming Awards finalist for Digital Innovator of the Year, Ally also diversifies with glamping and equestrian ventures run with his wife, Annie.
10. Nick Cutsumpas
Nick Cutsumpas, a “plantrepreneur” and urban farmer, inspires sustainability through his social media presence and work as a plant coach. With over 80 clients in NYC and LA, he designs green installations and advocates for environmental justice. Featured in The NY Times and Vogue, and seen on Netflix’s The Big Flower Fight and Instant Dream Home, Nick blends passion and expertise to promote greener lifestyles and meaningful environmental change.
Hire an Agriculture Influencer Today!
If you are interested in hiring an Agriculture Influencer from our exclusive selection for your next campaign, contact us today! Call one of our dedicated Matchmakers on 0203 9580 427 to discuss all aspects of your campaign, from theme to budget. Alternatively, complete our online contact form to begin the booking process. Make your next campaign shine with the exposure our exclusive business influencers are experts at achieving!
