In today’s uncertain economic climate, being money savvy is no longer optional—it’s essential for navigating inflation, rising living costs, and unpredictable markets. Financial literacy empowers individuals to make smarter decisions, build resilience, and secure long-term stability in an ever-changing world.
Why should I follow finance influencers?
Finance influencers are a great source of practical tips and tricks, offering everything from budgeting hacks to investing strategies in a way that’s easy to understand and apply. With platforms like YouTube, TikTok, and Instagram making financial education more accessible than ever, it's important that these spaces exist to help people of all backgrounds take control of their money, build wealth, and feel confident about their financial futures.
5 Influencers to follow for Money Saving Tips
Meet the top finance influencers helping you get smart with your money. Curated by Director Jack Hayes and Celebrity & Brand Partnerships Executive Charlie Carey, this list draws from in-depth research, case studies, and exclusive consumer reports exploring our top 5 finance influencers' awareness campaigns.
1. Mr MoneyJar
Timi Merriman-Johnson, known as Mr MoneyJar, is an award-winning financial advisor and content creator, dedicated to making personal finance accessible. As founder of Mr MoneyJar Limited, he offers education through digital content, events, and coaching. A trusted media commentator featured on the BBC and ITV, he also hosts The Mr MoneyJar Show podcast. His engaging style and financial expertise make him a sought-after partner for campaigns and brand collaborations.
2. Thrifty Londoner
Laura Turner, known as Thrifty Londoner, is a UK-based personal finance creator helping people manage money in high-cost cities. After moving to London on a modest salary, she began sharing practical budgeting, saving, and investing tips through her blog and Instagram. With features in podcasts and press, Laura’s relatable, educational content empowers her audience to improve financial well-being. Her down-to-earth approach has made her a trusted voice in the personal finance space.
3. This Girl Talks Money
Ellie Austin-Williams, founder of This Girl Talks Money, is a UK-based financial well-being speaker, writer, and content creator focused on empowering women to take charge of their finances. With a background in law, she shares relatable advice on budgeting, saving, and career growth via her blog, Instagram, and podcast Money Unfiltered. Author of Money Talks, Ellie is a trusted voice making financial literacy accessible, real, and inclusive for the modern generation.
4. Ryan King
Ryan King, founder of Making Money Simple, is a personal finance educator dedicated to breaking down complex money topics into clear, actionable advice. Across Instagram, TikTok, and YouTube, he shares tips on investing, budgeting, and wealth-building in a relatable way that resonates with a wide audience. His content empowers people—especially younger viewers—to boost their financial literacy and confidently take control of their financial futures.
5. Saving Money Bish
Demi Jackson, aka Saving Money Bish, is a UK-based personal finance creator known for her fun, relatable approach to money management. Across TikTok, Instagram, and Threads, she shares budgeting tips, saving hacks, and frugal living advice in an accessible and engaging way. Demi’s practical content empowers her growing community to take control of their finances and build healthier money habits, making her a trusted voice in the online finance space.
How to use Tips from Finance Influencers to become more Money Savvy
1. Start with What Applies to You
Follow influencers who align with your current goals—whether it’s saving, paying off debt, budgeting on a low income, or starting to invest. They often share personal experiences that are relatable and actionable.
2. Create a Simple System
Use their tips to build habits like tracking your expenses, setting up a budget, or automating your savings. Many influencers offer free templates, challenges, or step-by-step guides to help you stay organized.
3. Learn in Bite-Sized Pieces
Finance can be overwhelming, but influencers break it down into quick, easy-to-digest content—like Instagram carousels or TikTok videos—so you can slowly build your knowledge without feeling lost.
4. Stay Consistent
Engaging with their content regularly helps reinforce good money habits. Even following one new tip a week—like a budgeting hack or saving strategy—can add up over time.
5. Ask Questions & Join Communities
Many influencers are active in comments or host Q&As. Don’t be afraid to ask questions or join the community around their content—it’s a great way to stay motivated and learn from others.
6. Use Free Resources
A lot of influencers offer free tools like ebooks, budgeting spreadsheets, or newsletters that give you structured guidance to stay on track.
Financial literacy has never been more essential—and thanks to finance influencers, money advice is becoming more accessible, relatable, and actionable than ever. These creators are using their platforms to break down barriers, simplify complex topics, and empower people to take control of their financial futures. Whether it’s budgeting tips, investing guidance, or advice on navigating the cost of living, their content is helping people make smarter choices every day.
If you’re working on a financial education initiative or campaign and are looking to collaborate with credible voices in the space, there are plenty of opportunities to partner with trusted influencers who are already making an impact. Together, we can amplify the importance of money confidence and help more people build strong, sustainable financial habits.
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