Finance Influencers

Partnering with top-tier finance influencers from around the world, Influencer Matchmaker connects you with trusted voices in the industry—ideal for growing your brand presence, building credibility, and driving impactful results in the financial sector.

Finance influencers, or “finfluencers,” are playing a major role in reshaping how people in the UK engage with money and financial products. These digital creators simplify complex financial topics—like investing, saving, and budgeting—making them more accessible to everyday audiences, particularly younger generations. In fact, the Financial Conduct Authority (FCA) found that 62% of 18- to 29-year-olds follow influencers, and 74% of them trust their advice. As a result, 90% said they’ve changed their financial behavior based on what these influencers recommend.

Their impact is more than just educational—it’s economic. The UK’s influencer marketing industry was projected to hit £5 billion by the end of 2023, and finfluencers are a growing part of that. From promoting fintech platforms to buy-now-pay-later services, their endorsements carry real weight. One report showed that Instagram influencers promoting such schemes helped drive £652 million in consumer borrowing, as followers aimed to mirror the aspirational lifestyles they saw online.

With that level of influence, it’s no surprise that regulators are paying close attention. The FCA recently interviewed 20 social media influencers under caution over potentially illegal financial promotions. While this highlights the need for greater compliance, it also reflects just how powerful finance influencers have become. They’re not only changing how people think about money—they’re shaping the future of digital marketing in the financial sector.

How do I Hire a Finance Influencer?

To hire a finance influencer, start by identifying creators whose audience aligns with your brand's target market and financial goals. Use influencer marketing platforms or agencies to vet their credibility, engagement rates, and compliance with financial promotion regulations. Once you’ve found the right fit, collaborate on clear deliverables and ensure all content follows FCA guidelines to maintain trust and transparency.

Contact us by calling 0203 9580 427 to speak to one of our dedicated Matchmakers, or complete our online contact form to begin the booking process.

Who are the Best Finance Influencers to Hire?

Looking for standout voices in the finance space? Discover our curated list of the Top 5 Finance Influencers to hire—trusted creators who bring credibility, insight, and real influence to elevate your next finance-focused campaign!