In an era where mental health is finally stepping out of the shadows, the presence of influential voices in the media has never been more vital. The "Official Top 10 Mental Health Influencers" aren't just content creators or public figures—they are champions of vulnerability, education, and resilience. By sharing their journeys, insights, and expertise, these individuals are helping to normalise conversations around mental health and dismantle long-standing stigmas. Their visibility in the media plays a crucial role in increasing awareness, fostering understanding, and encouraging others to seek help, making mental well-being a priority, not a taboo.
Why is it important to highlight mental health influencers in the media?
Seeing mental health influencers in the media plays a vital role in shifting public attitudes and breaking long-standing stigmas surrounding mental health. When respected figures openly discuss their struggles, coping strategies, or professional insights, it helps to normalise conversations that many still find difficult or taboo. This visibility reassures people that mental health challenges are common and valid, encouraging those who may be suffering in silence to speak up, seek support, or simply feel less alone. Mental health influencers also provide a bridge between professional knowledge and everyday experience, making complex or clinical concepts more accessible and relatable. Their presence in mainstream and social media helps reach diverse audiences, including younger generations who consume most of their information online. By representing a wide range of backgrounds, identities, and experiences, these influencers also ensure that mental health messaging is inclusive and culturally relevant.
How can schools or organisations partner with mental health influencers?
Schools and organisations can collaborate with mental health influencers in a variety of impactful ways to promote awareness, education, and emotional well-being within their communities. One of the most effective approaches is inviting influencers to host workshops, give talks, or participate in webinars tailored to specific audiences—whether that’s students, staff, parents, or corporate teams. These sessions can cover a wide range of topics, from managing anxiety and stress to building resilience and recognising the signs of mental health struggles. Because many mental health influencers speak from personal experience or use relatable language and storytelling, they can break down barriers that traditional approaches may not overcome. This relatability is especially powerful for younger audiences, who often connect more strongly with content creators than with formal authority figures. Influencers can help make mental health discussions feel safe, engaging, and less intimidating. Beyond the emotional and social benefits, the importance of these partnerships also has economic relevance. Poor mental health costs the UK economy approximately £300 billion annually, highlighting the broader societal implications of untreated mental health issues. By working with influencers to promote early intervention and mental health literacy, schools and organisations contribute to a healthier, more resilient society, both emotionally and economically.
Who are the Top 10 Mental Health Influencers?
Take a look at the official list of the Top 10 Mental Health influencers, curated by Dirctor Jack Hayes and Celebrity & Brand Partnership Executive Gabriella Lowe. This selection is informed by insights from 146 exclusive consumer polls, evaluating the effectiveness of campaigns led by mental health influencers.
1. Dr. Alex George
Dr. Alex George is a former Love Island contestant turned powerful mental health advocate. While working as an NHS A&E doctor, he uses his media platform to educate the public on physical and mental well-being. Appointed the UK’s Youth Mental Health Ambassador in 2021, Alex shares expert advice through his podcast The Waiting Room, social media, and TV appearances—raising awareness, inspiring change, and promoting self-care for young people nationwide.
2. Dr. Julie Smith
Dr. Julie Smith is a clinical psychologist and bestselling author who has become a leading voice in mental health advocacy. With over a decade of NHS experience, she now uses social media to make expert mental health advice accessible to all. Through her videos, books, and online resources, Dr. Julie empowers people to better understand their minds, offering practical, evidence-based support to help them thrive in everyday life.
3. Libby Mercer
Libby Mercer is a rising TikTok mental health advocate known as the internet’s “anxious bestie.” Blending humor, vulnerability, and lifestyle content, she uses her platform to open up about mental health and self-care in an authentic, relatable way. Through candid storytelling and everyday moments, Libby offers comfort and connection to young adults, making her a refreshing voice of support for those navigating the ups and downs of their twenties.
4. Ben West
Ben West is a leading UK mental health advocate whose work was sparked by the tragic loss of his brother to suicide in 2018. Since then, he’s become a powerful voice for suicide prevention and mental health awareness, especially among young people. Through social media, public speaking, and his bestselling book This Book Could Save Your Life, Ben combines personal experience with activism to push for real change in mental health education and policy.
5. Dr. Zoe Williams
Dr. Zoe Williams is a trusted NHS GP and media health expert known for making medical advice accessible and relatable. With regular appearances on This Morning and a strong Instagram following, she uses her platform to share evidence-based health information, including mental wellbeing tips. Dr. Zoe combines clinical expertise with a warm, down-to-earth style, empowering her audience to take charge of their health and challenging misinformation with clarity and compassion.
6. Jessie Wynter
Jessie Wynter is a personal trainer and reality TV star best known for her appearances on Love Island Australia and the UK winter series. With a vibrant personality and a strong social media following, she connects with fans through fitness, lifestyle content, and honest glimpses into her life. As a rising influencer, Jessie uses her platform to inspire confidence, promote well-being, and engage her audience with energy and authenticity.
7. Matthias Barker
Matthias J Barker is a licensed psychotherapist and leading mental health influencer known for his compassionate, relatable content on trauma, relationships, and healing. With over 3 million followers across TikTok, Instagram, and YouTube, he breaks down complex psychological topics into accessible, therapeutic insights. Through short videos, in-depth talks, and online workshops, Barker fosters emotional understanding and support, making professional mental health guidance more approachable for a global audience.
8. Joe Marler
Joe Marler, former England rugby star, has become a powerful mental health advocate and digital influencer. Known for his humor and honesty, he uses his social media and podcast to explore real-life struggles, including his own mental health journey. With hundreds of thousands of followers, Joe breaks down stigma through candid conversations, proving that vulnerability and strength can coexist—on and off the field.
9. Eden Harvey
Eden Harvey is a leading TikTok lifestyle influencer and mental health advocate with over 3 million followers. Known for her heartfelt Eat With Eden series and candid discussions about OCD, emetophobia, and eating disorders, she creates a safe space online for those struggling. Blending fashion, relatability, and advocacy, Eden uses her platform to foster community, break stigma, and inspire positive mental health conversations among young people worldwide.
10. Outta Puff Daddys
Outta Puff Daddys is a vibrant dance crew using rhythm and community to champion men’s mental health. Formed in 2012, the group—led by Paul, who openly shares his experience with depression—breaks stereotypes around masculinity and emotional expression. Their joyful performances paired with honest advocacy create a safe space for important conversations. With a strong social media presence and global media coverage, they inspire audiences to prioritise connection, vulnerability, and mental wellness.
Hire a Mental Health Influencer
If you are interested in hiring a Mental Health Influencer from our exclusive selection to elevate your next campaign, contact us today!
Speak directly with one of our dedicated Matchmakers on 0203 9580 427 to explore every aspect of your campaign — from concept and theme to budget and execution. Prefer to get started online? Simply complete our online contact form to begin the booking process. Elevate your next campaign with the genuine reach and trusted impact our influencers consistently deliver.
