Dr Zoe Williams is a highly respected NHS GP and a familiar face on British television, best known for her expert contributions on ITV’s This Morning. With a growing Instagram following of over 128,000, Dr Zoe has become a prominent health influencer, using her platform to make medical knowledge more accessible to the general public. Her friendly demeanour, paired with her clinical expertise, has made her a trusted figure for those seeking clarity on everyday health topics.

What makes Dr Zoe stand out as an influencer is her ability to balance professional insight with a relatable, down-to-earth approach. Whether she’s busting common health myths, promoting vaccination awareness, or offering advice on mental wellbeing, her content is always rooted in evidence-based medicine. She communicates complex ideas in a way that feels both informative and reassuring, making her a go-to source for followers looking to better understand their health.

Her television presence further amplifies her influence. Regular segments on This Morning allow Dr Zoe to reach millions of viewers, covering everything from seasonal illnesses to public health campaigns. This crossover between clinical practice and mainstream media puts her in a unique position — one where she can both treat patients directly and impact the health behaviours of the wider population through education and media.

Beyond her on-screen and online roles, Dr Zoe is also an advocate for preventative healthcare and healthy lifestyles. She uses her platform to champion diversity in medicine, promote exercise and nutrition, and highlight inequalities in health access. In an age where misinformation about health can spread rapidly online, her voice as a qualified and practicing GP is more vital than ever. As both a doctor and influencer, Dr Zoe Williams continues to empower her audience with the tools and confidence they need to take control of their wellbeing.