Joe Marler, the former England and Harlequins prop, has cultivated a distinctive presence both on and off the rugby field. With a combined social media following of over 800,000 across Instagram, TikTok, and X (formerly Twitter), Marler has transitioned from a celebrated athlete to a compelling digital influencer. His content, often infused with humour and candid reflections, resonates with a broad audience, extending his influence beyond traditional rugby fans.

Marler's TikTok account, @joemarler17, boasts over 366,000 followers and 4.7 million likes. His videos range from lighthearted glimpses into his daily life to more introspective discussions on topics like mental health. On Instagram, where he has approximately 472,000 followers, Marler shares a mix of personal anecdotes, family moments, and promotional content for his podcast and other ventures. His ability to blend authenticity with entertainment has solidified his status as a relatable and influential figure online.

Beyond social media, Marler co-hosts the podcast "Joe Marler's Things People Do," where he explores the lives and professions of various individuals, shedding light on the extraordinary aspects of ordinary experiences. The podcast, which has released over 350 episodes, reflects Marler's curiosity and commitment to understanding diverse perspectives. His openness about personal struggles, including mental health challenges, has been further highlighted in the Sky Sports documentary "Big Boys Don't Cry," contributing to broader conversations about well-being in sports.

Marler's multifaceted approach to content creation and his willingness to engage with complex topics have expanded his reach and impact. By leveraging his platform to entertain, inform, and advocate, he exemplifies the evolving role of athletes in the digital age. His journey from the rugby pitch to influential media personality underscores the potential for sports figures to effect meaningful dialogue and connection beyond their athletic achievements.