Russ Cook, famously known as the Hardest Geezer, is an extraordinary endurance athlete who recently made history by becoming the first person to run the entire length of Africa. Known for his unyielding spirit and dedication to pushing human limits, Russ has captivated the world with his incredible journey from Cape Agulhas in South Africa to Ras Angela in Tunisia, covering an astonishing 9900 miles across 16 countries. This monumental feat was accomplished between April 22, 2023, and April 7, 2024, in support of the Running Charity, which focuses on mental health programs - a cause close to Russ due to his battles with alcoholism, gambling addiction and mental health issues.

Russ’s journey into the realm of extreme endurance began in 2019 when he ran unsupported from Istanbul, Turkey, to Worthing, England, covering 1800 miles. This initial adventure ignited his passion for extreme challenges. In 2020, he set a World Record by completing the fastest marathon while pulling a car, finishing in an impressive 9 hours and 56 minutes. The following year, he spent seven days buried alive with only 20 litres of water and a ventilation tube, an event live-streamed to his growing fan base.

Russ' latest challenge involves running to every England game in the UEFA Euro 2024, with his first run from Wembley Stadium in England to Gelsenkirchen in Germany already completed. His endeavours continue to capture the attention and admiration of audiences worldwide. His debut book, "Hardest Geezer: Becoming the First Person to Run the Entire Length of Africa", is set for release in late 2024.

With a social media following of over 1.2 million, Russ has become a prominent influencer in the fitness and endurance sports community. His engaging content, documenting his gruelling challenges and personal journey, resonates deeply with his audience. Russ’s collaborations with brands such as Huel and Sports Direct highlight his perfect alignment with campaigns themed around fitness, perseverance and extreme sports.

Brands looking to inspire and engage their audiences find Russ an ideal partner. His authentic storytelling and remarkable achievements provide a powerful platform for promoting products and messages related to health, fitness and endurance sports. Russ Cook’s journey not only showcases the incredible potential of human endurance but also serves as a compelling narrative for brands aiming to connect with a dedicated and passionate audience. His influence in the digital space continues to grow, making him a valuable asset for any campaign focused on fitness and resilience.