Sir David Attenborough joins Instagram!

Senior Manager
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In a world where Instagram is full to the brim of popular social media influencers sharing their favourite outfits or beauty products, the photo-sharing app has welcomed a brand-new face. And one that you might not have expected.

Yep. Sir David Attenborough has joined Instagram. Who’d have thought it, hey?

World-renown for his long-standing career as a broadcaster and historian, Sir David Attenborough is somewhat of a national treasure. Over the years, he has worked tirelessly to raise awareness of environmental issues and to save our planet.

Breaking Records

In less than 24 hours of sharing his very first post, (which was an IGTV btw), Sir David has already amassed over 2.6 million followers. Which is pretty impressive if you ask us!

Not only that, but he has beaten Jennifer Aniston to become the fastest Instagram user to reach one million followers, which he managed to achieve in little over four hours, as confirmed by the Guinness Book of World Records.

David Attenborough Instagram post
Image source: Instagram

In a heartfelt video, Sir Attenborough addressed the ongoing problems around us, explaining quite simply, that the world we live in is in trouble. The video has currently been watched over 11 million times.

Joining Instagram as he believes that saving our planet is now a communications challenge as “we know what to do, we just need the will”, David is continuing his mission and spreading his environmental messages.

His Instagram debut comes before the release of his new film David Attenborough: A Life On Our Planet and his book titled A Life On Our Planet – My Witness Statement and Vision for the Future which are both due to be released at the end of September and the beginning of October.

A New Generation of Influencers

Although David is having a little helping hand from colleagues who worked alongside of him on A Life On Our Planet, it is incredible to see people of this generation joining what is seen as ‘home’ to the millennials and Gen Z.

Proving that age is quite literally just a number, he is showing that you are never too old to join social media, or to change the world.

Using Instagram as a marketing tool and a way to raise awareness of key environmental issues and how, together, we can overcome them, Sir David Attenborough is going to be sharing exclusive clips, behind the scenes content and continuing to educate the world on devastating issues and how we can do better.

Are we about to witness a brand-new wave of influencer marketing? After all, this is the man who silenced thousands of people at Glastonbury. 

Is this the start of something entirely new? Will Sir David Attenborough change the Instagram game for his generation?

We can’t wait to see what else is to come following Sir David’s arrival to Instagram.

To collaborate with Sir David Attenborough or to find out more about how social media influencers can impact your brand’s latest marketing and social media campaigns, contact Influencer Matchmaker via email at Alternatively, call one of our dedicated matchmakers on 0203 9580 427.