How To Boost Your Brand in 2020 With Influencers
The number of influencer marketing campaigns being used by brands is on the rise. Predicted to be a $10 billion dollar industry by the end of the year, influencers are continuing to help brands connect with their consumers.
Influencers spend their time creating content and building a legion of loyal followers, sharing many aspects of their lives. Now, brands are using influencer marketing campaigns as a way to boost their brand.
We believe in building brand love, and as leaders in influencer marketing, we specialise in matching brands with the most popular top social media influencers and celebrities. Using our global network of authentic content creators, we develop and deliver bespoke influencer marketing strategies that heighten your presence and ensure your brand is loved by millions.
What is Influencer Marketing?
Influencer marketing is a collaboration between a social media influencer and a brand or business. There’s a large variety in the types of influencers available - nano and micro influencers, mid-tier influencers and macro influencers - all with different price points, varying follower counts and advantages to help your brand.
Many brands are opting to work on influencer marketing campaigns, with 89% saying their return on investment from influencer marketing is comparable to, or better than, other marketing channels. As well as bringing in a positive Return On Investment (ROI), influencers are often a more cost-effective option.
Thousands of purchases are made every day thanks to online recommendations from well-known social media influencers and internet personalities. However, increasing sales is just one of the many ways that influencers can help. Influencer marketing campaigns are also a great way to raise brand awareness, drive website traffic and expand social media reach.
With 65% of influencer marketing budgets set to increase this year, social media users should expect to see a lot more '#AD' floating around their feeds. With large and loyal followings, influencers are extremely trusted sources and are often seen as friends to their followers.
An influencer marketing campaign puts your brand at the forefront of the influencer’s social media accounts, which are often followed by thousands, if not millions. These days, consumers are turning to influencers for advice, reviews and recommendations as to which services or products they should buy.
Social media users tend to look up to the influencers they follow and are largely influenced by their lifestyle choices, opinions and purchases. This means the influencers are able to use their influential power to impact the purchasing decisions of consumers.
There aren’t many things that are more effective than word of mouth and an influencer marketing campaign is exactly that. And according to statistics, for every $1 spent on influencer marketing, businesses are making $6.50, which is proof of just how effective it really is.
Raise Brand Awareness and Reach New Audiences
As stated above, working with an influencer can put you in great stead with their followers.
This will allow social media users to learn more about your brand and it’s vision, as well as what you can offer them. By collaborating with an influencer specialising in the same niche, brands are able to reach their specific target audience. With a multitude of social media platforms available, using them all will also help brands to reach new audiences and potential new consumers that are perfectly aligned with your brand.
Whether your brand specialises in beauty, fashion, travel or health and fitness, there are plenty of influencers that will suit your brand and it’s goals, helping you to achieve the results you need. By teaming up with an influencer, over time, your brand will receive more social media followers, website views and a higher engagement rate.
This also helps to humanise a brand, making them appear friendly and personable. Consumers will begin to associate your brand with that influencer and they will help to protect your reputation by sharing authentic reviews and experiences.
Drive Website Traffic and Improve SEO
By working with an influencer, brands are likely to receive an increase in website traffic, particularly if the influencer is sharing direct links to the website, product or service that they are promoting.
Now, with the likes of Instagram Stories and other platforms having similar features, it has never been easier for influencers to share this information with their audience. For influencers with over 10,000 followers, they can use the ‘swipe-up’ feature, which will take followers and potential consumers directly to the link in one simple swipe.
With many influencers creating content on their own websites and platforms, this will, in turn, improve SEO for the brand. Naturally, when influencers talk about a product, brand or service, they will also provide a link, helping to generate high-quality backlinks for your site.
Press trips are a great way to get influencers talking about your brand and getting the message out to potential new consumers. Whether it’s a UK staycation or a lavish trip abroad, many luxury brands are turning to the likes of press trips to promote new launches.
Although there is an upfront cost in terms of travel and accommodation, brands often receive positive coverage from the influencers in attendance. Whether that is in the form of a vlog, an Instagram post or through the use of Instagram Stories - all of which can reach millions of people. We recently paired Misha Grimes with luxury watch brand Abbott Lyon. Misha attended a trip with the brand and created a vlog for her YouTube channel in return, which generated an impressive 82,000 views.
How to Work With Influencers
This is where we get involved. Here at Influencer Matchmaker, we do all the hard work for you and spend our time finding brands their perfect match. Whether you require influencers that specialise in fashion, beauty or health and fitness, we have an extensive network of influencers that could be ideal for you and your brand.
We simply find out what the brand wants to achieve from working with an influencer, and we will pair you up with the influencer that can help you achieve exactly that. We take care of all of the contracts and logistical elements of the partnership, too.
There are several ways working with an influencer can positively impact your brand. From raising brand awareness, increasing sales, driving website traffic and reaching your target audience, influencers have the power to drive your brand forwards. So, what are you waiting for?