Valentine’s Day is just around the corner, and what better way to celebrate then to share some of the top influencer couples on social media right now?
It’s no longer just individuals that are embarking upon successful careers as influencers, as now, influencer couples are becoming much more of a ‘thing’.
Combining creativity with a natural and authentic relationship is a recipe for success, and influencer couples are becoming much more desirable to both brands and their followers.
By working with influencer couples, brands are able to widen their reach, targeting more people and attracting potential new consumers.
So, let’s take a look at some of the top influencer couples of 2021...
1. Alex and Olivia Bowen
Image source: Instagram
This list wouldn’t be complete without the ultimate power couple, Alex and Olivia Bowen.
Rising to fame on ITV’s hottest show, Love Island, the duo really kickstarted the phenomenon that is the ‘influencer couple’.
Since finishing the show in second place, the loved-up couple have been quite literally living the dream. From a New York engagement and a fairy-tale wedding to two gorgeous puppies, a business and the ultimate home renovation, Alex and Olivia are one of the most popular influencer couples on the Internet, and for good reason, too.
Recently, the couple have released a number of collections with online fashion giant, InTheStyle including matching pyjamas and loungewear for all couples!
Continuing to climb the ranks and stay at the very top of the game, Alex and Olivia are a force to be reckoned with! We can’t wait to see what the future holds for them...
2. Elle Darby and Connor Swift
Image source: Instagram
Although the couple has been on the Internet for quite some time now, Elle Darby and Connor Swift rose in popularity during 2020 after that engagement!
Followers of the influencer couple went wild after they shared a video documenting the most romantic proposal, ever! Since then, the couple have been high on the social media radar and their followings have continued to grow.
It doesn’t stop there, as on New Year’s Day in 2021, they announced that they were expecting their first baby and have since uploaded a series of emotional videos sharing their experiences so far.
With a stunning house and two adorable Labrador's in tow, Elle and Connor share all aspects of their lives together, taking their fans along for the ride, too. And with their own luxury loungewear brand, the couple are firmly making their mark on the influencer marketing industry and are seriously couple goals.
3. Chessie King and Matthew Lewis-Carter
Image source: Instagram
Chessie has been gracing our social media feeds with her wonderfully positive posts for many years now, and over time, her fiancé, Mat has begun to feature much more regularly.
Sharing honest and relatable insights into their relationship, Chessie and Mat have documented everything from new homes, puppies, engagements and more recently, pregnancy.
The two are recognised for their uplifting, positive yet raw outlook on life, opening up on taboo topics and engaging in important conversations with their followers.
With a baby on the way, a wedding to plan and a newly launched podcast, life is set to be pretty busy for the King-Carter household, but we can’t wait to see what’s in store for them!
4. Shanaze Reade and Teddy Edwardes
Image source: Instagram
Shanaze Reade is a former Olympian, BMX racer and track cyclist, and has recently embarked upon a career as a social media influencer and personal trainer.
Taking to Instagram, Shanaze and her partner Teddy are advocates for the LGBTQ+ community and use their platforms to raise awareness and promote diversity.
Sharing snaps from their life at home together as well as their travels around the world, Shanaze and Teddy are continuing to rise in popularity!
We can’t wait to see what they get up to throughout the rest of 2021...
5. Lydia Millen and Ali Gordon
Image source: Instagram
Lydia Millen and Ali Gordon have been one of the hottest influencer couples since we can remember! Focusing on luxury fashion, beauty and well-being, the Millen-Gordon's are a true power couple.
Over the years, Lydia and Ali have documented many aspects of their life, including their travels around the world and their lavish wedding – which was definitely one to remember!
Sharing updates of their home renovation and life in the countryside, Lydia and Ali are true innovators, often creating content like no one else online.
Continuing to take the influencer marketing industry up several notches, we believe that the Millen-Gordon's are an influencer couple worth watching out for!
6. Tom Daley and Dustin Lance Black
Image source: Instagram
Tom Daley is one of the UK’s most famous sportsmen, and as Olympic diver, Tom has been living his life under the spotlight for quite some time now.
Now, married to husband Dustin Lance Black, Tom uses Instagram to document their life together with their son, Robbie Ray.
Advocates of the LGBTQ+ community, Tom and Lance use their platforms to promote equality and diversity, encouraging their followers to be true to themselves.
Showcasing their culinary skills, Tom and Dustin are often found in the kitchen cooking up a storm! An inspiration to couples around the world, Tom and Dustin are one of the most popular influencer couples around...
7. Greg and Billie Shephard
Image source: Instagram
Greg and Billie Shepherd are two of Essex’s most famous faces. After rising to fame on The Only Way Is Essex, it wasn’t long before Billie met Greg and the two began to live a rather lavish life together.
Now, with a reality TV show documenting their every move, Greg and Billie share everything from parenthood to holidays and home renovations.
After their luxurious wedding in the Maldives in 2019, Greg and Billie have continued to rise in popularity and are one of social media’s most loved couples. We can see why!
Currently renovating a property into their dream home, Greg and Billie are set to take their followers along for the ride, keeping us up to date every step of the way! And with Billie currently taking part in the latest series of Dancing on Ice, it is set to be one busy but exciting year for the Shep’s.
8. Binky Felstead and Max Darnton
Image source: Instagram
Former Made In Chelsea star Binky Felstead has been living in the limelight since appearing on the reality show and has since made a name for herself as a well-known social media influencer.
And after getting engaged to Max Darnton in September 2019, the couple have made quite the impact on social media. It wasn’t long before the two announced that they were also expecting their first child together.
Sharing snippets of their life at home together, Binky and Max are of the most sought-after influencer couples online. From wedding planning to parenthood, we expect to see so much from them in 2021.
Family goals, or what!?
9. Liv Bentley and Tristan Phipps
Image source: Instagram
Made In Chelsea co-stars Olivia Bentley and Tristan Phipps appear to have confirmed their romance with one another in a series of seriously loved-up Instagram posts.
Although it may not have been plain sailing, the two seem to be as happy as ever, regularly appearing on each other’s social media feeds.
With incredible good looks and great personalities to match, we are sure this relationship will continue to blossom and we can’t wait to follow along and see where 2021 takes them...
10. Travel Mad Mum and Dad
Image source: Instagram
Travel Mad Mum and Travel Mad Dad are (yep, you guessed it!), travel mad. Using Instagram to document their family life and travels around the world, Karen and her husband Shaun are one-of-a-kind.
Living a life like no other, when Karen isn’t busy working for the NHS, she takes her family on mesmerising trips around the world. From backpacking to staycations, Karen and Shaun have recently renovated an RV and are currently living in it!
Regularly seeing some of the most beautiful sights the world has to offer, Karen and Shaun are a breath of fresh air and are a true source of inspiration to both families and couples who are seeking to live life vicariously!
Their social media feeds are swoon-worthy and when life returns to normality, we expect the Travel Mad Family to be off on their travels as soon as possible!
And there we have it! Those are just a snippet of social media’s most popular influencer couples.
If you’re looking to work with an influencer couple, get in touch with our team of influencer marketing experts by emailing contact@influencermatchmaker.co.uk
