Travel Mad Mum

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About Karen...

An inspiration to mums and travel enthusiasts alike, Travel Mad Mum mastermind Karen Edwards has established herself among the world’s top travel influencers. Passionate about her mission to show the world the many possibilities of travelling with kids, her platform provides a unique perspective on international travel.

Now, after spending some time living in an RV, Travel Mad Mum currently resides in luxurious Abu Dhabi with the rest of the Travel Mad family as she continues her career as a nursing director.

Although, as the family arrived in Abu Dhabi, they soon realised they would be adding two more to the mix as Karen and Shaun announced they were expecting twins. Born in January 2022, the twins joined siblings Esmé and Quinn for a life filled with travel and adventure.

Karen’s mission to explore the world began when she graduated from university. Travel played an important role in her life, and she went on to visit more than 60 countries over the course of her travels. Initially, Karen believed her opportunity to travel would come to an end once her daughter Esmé was born. Nothing could be further from the truth however, and Karen’s platform Travel Mad Mum has been inspiring a global audience of travel mad mums ever since.

Karen continues to visit destinations all over the world with her newborn twins Ferne and Fíonn, daughter Esmé, her son Quinn and her husband Shaun. Her family has experienced all the highs and lows of travel, from the exciting road trips to the long-haul flights. Offering insight into a life travelling with children, Karen’s blog has unsurprisingly taken off. The platform is now home to a community of travel mad parents who each share their own experiences and ideas.

Travel Mad Mum has since become somewhat of an internet phenomenon, having built up many thousands of followers across a number of social media platforms. Karen’s dedicated audience loves to check in with her travels, as well as find out more about Karen’s favourite baby travel accessories. For this reason, Karen has enjoyed great success as a social media influencer.

From product reviews to travel blogs and everything in between, Travel Mad Mum has become the go-to place for parents looking for tips and tricks on how to travel with children. For this reason, Karen has worked alongside scores of brands as part of their influencer marketing campaigns. She has helped the likes of American Express, Mountain Buggy, Vueling, Pearlshare, Boots and Compare the Market to connect with a vast audience and strengthen brand awareness.

Karen’s travels have attracted attention from publications such as the BBC, Mail Online, Huffington Post and Metro. With a vast array of online followers, brands and media outlets behind her, she is the perfect travel influencer to boost your brand.

To collaborate with Travel Mad Mum or to find out more about how social media influencers can impact your next marketing campaign, contact Influencer Matchmaker via email at contact@influencermatchmaker.co.uk. Alternatively, call one of our dedicated matchmakers on 0203 9580 427.

All images used for this profile have been taken from @travelmadmum / Instagram

“Your travel days do not have to be over. It is all about incorporating your little person into your way of life.”