Few celebrity influencers in the country have the same draw as Alex Bowen. Having made his name on reality TV show Love Island in 2016, Alex quickly became one of the favourites among the programme's many fans.
Over the course of the show, his romance with Olivia Buckland was eagerly followed by viewers. Though stemming in an environment where every move is scrutinised, their organic relationship was so real. And this proved to be the case, as the couple remained together upon the show's end.
Alex proposed to Olivia over a romantic New York dinner in 2017. She said yes, to the delight of their fans. A number of brands, publications and television channels leapt at the chance to feature the happy couple.
The couple's influence never waned and viewers were still intoxicated by their story. This prompted television channel TLC to release Olivia & Alex Said Yes!, following their journey towards marriage and the build-up to the big day.
When the couple married in 2018 they became the first Love Island couple to get married, hence the monumental public interest. Fans of the duo were not disappointed with the documentary, which led to their incredible Essex wedding. The wedding was also featured in publications such as OK and New!.
Brands also wanted to get involved with the pair, as their charismatic personalities, looks and style all proved particularly marketable. Alex himself proved popular on Love Island due to his authenticity and cheeky charm and the former scaffolder has not changed his ways since.
This has prompted boutique fashion labels like James Carter, Best Leeds UK, Gym King, Just the Hype, Riot Couture, Status London Clothing and more to get on board with Alex's growing role as a fashion influencer. He continues to play a major role in lifestyle, fitness and fashion influencing today.
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