Influencer culture has evolved massively over the years, and in 2025, it's not just individuals dominating our feeds—power couples are taking centre stage. These dynamic duos are blending love, lifestyle, and creativity to captivate audiences worldwide.
From fashion-forward partners to fitness-focused duos and entrepreneurial couples redefining success, influencer pairs are more influential than ever. Brands are also catching on, realizing that working with couples allows them to tap into not just one, but two distinct audiences, increasing engagement, relatability, and trust.
With TikTok, Instagram are shaping the influencer space, these couples are leveraging their relationships to create authentic, engaging content that resonates with millions.
So, without further ado, here are ten of the most iconic influencer couples of 2025 who are setting trends, breaking boundaries, and proving that love and business can go hand in hand.
1. Joe Sugg and Dianne Buswell
This power duo met on BBC’s Strictly Come Dancing back in 2018 and have been inseparable ever since. As runners-up in the competition, Joe and Dianne spent a lot of time getting to know each other, especially during their intense dance rehearsals, before taking their relationship to the next level. It wasn’t long after announcing their newfound love for one another that they decided to move in together.
As one of YouTube and Instagram’s most famous couples, Joe and Dianne have a legion of dedicated fans. Starting a shared YouTube journey together, the pair created a joint channel entitled In The Pan (with Joe and Dianne), which already has over 250,000 subscribers. The channel sees the loved-up pair sharing a series of baking videos, food pranks and cooking challenges.
Taking their success to a whole new level, Joe and Dianne are about to embark on their very own tour! That’s right - they are hitting the road and are going to be travelling the UK to entertain the nation with The Joe and Dianne Show. We can’t wait to see what the future holds for this lovely couple.
2. Olivia and Alex Bowen
The OG power couple from Love Island, Alex and Olivia Bowen, sit well and truly at the reality TV show’s top table.
After meeting on the hottest show on TV, the Bowen’s had a whirlwind romance before finishing in second place. Buying their dream first home and engaged by the following Christmas, the pair sealed the deal in a fairy-tale Essex wedding. Filming the entire process, the pair launched their own documentaries, Olivia and Alex Said Yes and Olivia & Alex: Happily Ever After.
Now, the two are living their ‘happily ever after’ running their own fashion brand and moving into their second home ready to embark on a huge renovation project. The entire nation is invested in the couple and are always watching for their next move.
3. Shane Dawson & Ryland Adams
Shane Dawson is one of the world’s most popular YouTubers. Along with his fiancé Ryland Adams, it is safe to say the pair are considered to be internet royalty.
Starting their romance back in 2016, the online community went into meltdown when they announced they were engaged in March 2019. With over 27 million subscribers between them, Shane and Ryland are one of the cutest couples around.
Sharing their lives with millions of people, their relationship has been well documented and fans wait to see what they get up to next!
4. Mrs Hinch and Mr Hinch
Relatively new to the influencer world, Mr and Mrs Hinch, also known as Jamie and Sophie, have become a huge hit on Instagram over recent years.
Mrs Hinch rose to fame when her Instagram feed went viral thanks to her daily cleaning hacks, and she soon becoming a cleanfluencer.
After having their first child in June 2018, Mrs Hinch began to share more about her life alongside her husband Jamie. Documenting their days as first-time parents, the power duo share special moments with their followers such as birthdays and holidays. With an army of fans swooning over their gorgeous home, they all eagerly await their next move.
5. Stacey Solomon and Joe Swash
Prior to their relationship, they were two well-known TV personalities. Now, Joe and Stacey are known as one of the nation's favourite celebrity couples. Having met on the set of I’m A Celebrity… Get Me Out Of Here! in 2010, their relationship has gone from strength to strength.
Bringing together a “beautifully blended” family of boys, Stacey and Joe have four sons between them. The pair moved in together after three years of dating, before welcoming their sweet baby boy, Rex, in May 2019.
Dispelling the myth that all celebrity relationships are nothing but glitz and glam, Stacey and Joe prove they are a normal couple just like everybody else - which is exactly why we love them!
6. Chessie King and Mathew Lewis-Carter
Popular London-based health and fitness influencer Chessie King and music & entertainment influencer Mathew Lewis-Carter are taking Instagram by storm. Recently married in the summer of 2022 and welcoming their first child in 2021, the couple are definitely one of the hottest around.
Often posting their adventures with their daughter, the couple have followers in awe, from travelling to days out with friends and family, the pair showcase their fun lives together.
With both being avid Instagram users, their content varies, with Chessie sharing fitness and body positivity posts and Mathew uploading more comedic content such as skits and turning challenging parenting experiences into hilarious clips for other parents alike.
7. Caspar Lee and Ambar Driscoll
As one of the very first influencers to front the YouTube scene, Caspar Lee is still one of the most recognised stars in the industry.
After years of being quite the prankster, Caspar has settled down with his girlfriend Ambar Driscoll. The relationship made headlines as Ambar used to be a huge fan of his! Caspar showcased their sense of humour as he shared two images of himself and Ambar - one from several years ago with Ambar as a fan and a second one six years later as his girlfriend.
With seriously good looks and great personalities to match, Caspar and Ambar are one of Instagram’s hottest couples right now.
8. Shaaanxo and Hamish
Rising to fame on the video-sharing platform YouTube, Shaaanxo, AKA Shannon Harris, and her boyfriend Hamish, are one of social media’s cutest couples.
The newly engaged couple are currently planning their wedding and documenting the process on Shannon’s vlog channel. As well as sharing the excitement of her upcoming nuptials, Shannon also posts daily vlogs and travel videos where her beau makes regular appearances.
9. Benny & Nic
Benaiah and Nic, known as Benny (Mr. GB!) and Nic, are an adventurous influencer couple blending storytelling with connection.
Their Love is Blind UK journey led to a thriving marriage and a passion for travel, wellness, and community. Through authentic content, they inspire intentional living and deep relationships, partnering with like-minded brands to amplify their message.
Their engaging storytelling shapes conversations on modern relationships, mindfulness, and personal growth.
10. Faith Kelly and Ethan Payne
Essex born and bred couple Faith Kelly and Ethan Payne have solidified themselves as one of the hottest couples in the social media world right now.
Ethan, better known as Behzinga in the world of YouTube, is part of the famous group The Sidemen and regularly uploads videos onto YouTube. Faith on the other hand, is an avid user of Instagram and TikTok boasting over a million followers.
The pair got together in 2021 and have since broken the internet, posting photos of their lives together as well as their travels abroad. Becoming parents to Olive in September, the couple post many cute photos together as first time parents.
