Our Top Brand Campaigns of 2019
What a year 2019 was, eh? For us, it was most definitely a year filled with successful brand campaigns. We have paired some of our all time favourite influencers with some of the UK’s hottest brands.
We thought we’d take a look at a few of our top brand campaigns of 2019. Looking at what we have achieved to date, we are excited to get stuck in to 2020!
We kicked off the year with an exciting campaign between Arsenal and one of the UK’s biggest rappers, Lethal Bizzle. The star worked with Arsenal and their sponsor Visit Rwanda to promote the first #RwandaChampionsChallenge.
Reaching an audience of almost two million, it is safe to say that the campaign was a huge success.
In February, we partnered five health and fitness influencers with Colgate to post to Instagram and attend an evening promoting whole mouth health.
We also paired Cartoon Network with popular kid influencer Fruity to take part in a gameplay video following the release of The Lego Movie 2 video game, which reached a huge 4.3 million people.
March was another busy month here at Influencer Matchmaker HQ!
Amazon Handmade were looking for the perfect match to help them promote handcrafted customisable gifts as part of their Mum’s The Word campaign. We teamed them up with Giovanna Fletcher, resulting in almost three million Instagram Story views!
To help kickstart her postpartum journey, we partnered Liza Prideaux with Muscle Food.
April also saw us begin our partnership with Hotels.com. To start our series of football-based collaborations with their sponsor UEFA, we teamed them up with Sam Gowland and Joshua Ritchie.
In May, we paired up luxury fashion blogger Amelia Liana with fashion social network 21 Buttons to show fans dupes of her most worn luxury items. The video gained over 70,000 views!
June was another biggie for us as we worked on a huge global campaign!
Hotels.com hosted a ‘Champions Retreat’ for the 2019 UEFA Champions League Final in Madrid. Looking for four high-profile social media influencers and a special celebrity guest, we paired the brand with Mark Wright, Elliott Wright, Jack Fincham and Andrew Brady as well as singing sensation Jessie J.
The campaign reached over 13 million people. We know. Crazy, right?
Great weekend in Madrid for the #UCLfinal !! Beautiful city, with amazing people and amazing british football fans. As a neutral supporter, I went in the thick of both, Liverpool and Spurs fan zones and both sets of fans were having the most amazing time, singing, dancing and laughing. It was so good to see !! British football fans are the GREATEST !! #fact !! West Ham fans being the best of course ⚒😜. Thanks to @hotelsdotcom for the most incredible weekend. I will never forget it. 💙⚽️ . #britishfans #football #ucl #final #madrid #ladsontour
Looking to create an influencer marketing campaign encouraging people to shop on their fashion and accessories categories, we teamed up eBay with Em Sheldon as well as Syd and Ell. The campaign amassed over 21,000 likes!
Another hugely successful campaign we organised was #ArmsUp with Dove, promoting underarm confidence. We teamed Dove up with Dianne Buswell and Tallia Storm, leading the campaign to reach almost 300,00 people.
We supported The Perfume Shop in a number of influencer marketing campaigns, some of which featured the likes of Misha Grimes and Demi Donnelly. Uploading review videos to the brand’s YouTube channel, the videos received almost 24,000 likes.
We also partnered Ann Summers with fashion blogger Naomi Millbank-Smith for a three month campaign with the images being used in store windows!
September saw us team up Em Sheldon with Expedia in a bid to encourage travellers to explore the different islands of Greece. The YouTube video was shared to Em’s 75,000 subscribers.
We paired our very own Travel Mad Mum and Travel Mad Dad with VWFS Rent-a-Car. Taking a road trip through the Cotswolds, the travel mad pair took their service and a car to the test!
#ad - We hired a car from VWFS Rent-a-Car and took a road trip through the Cotswolds. Did you know you can rent a car from a ŠKODA retailer? The service was really personable, just as you’d expect from a trusted brand. Rather than just handing us the keys, they showed us how to get the most from the Karoq, which like all their rental cars, was less than 8 months old! Have you ever thought of renting a car in this way? Make sure to swipe left to see our trip to the Cotswolds. #VWFSRentaCar #RentaCar #ŠKODA #Citygate #RoadTrip
We also worked with our friends over at Dove again, pairing them with some of the UK’s hottest influencers, including the likes of Megan Rose Lane, to encourage everyone to be kinder to themselves.
With Black Friday amongst us, we teamed up Amazon with Binky Felstead to encourage shoppers to try and save some money and find the best deals just in time for Christmas!
Providing his followers with his favourite winter warming recipe, we paired Daddy Cooks Food with Knorr to promote their vegetarian stock pot.
#AD What is your favourite winter warmer food? Nothing beats a hearty soup on a chilly winter day and Knorr – and 49% of Londoners – agree. With the weather cooling, Knorr has commissioned research which shows the nations favourite winter warmer meals based on region. We have partnered with Knorr to showcase one of their delicious soup recipes. This Italian Lentil soup (and many more warming winter recipes) can be found in the link in my bio. This soup is packed with vegetables and uses the Knorr vegetable stock pot, meaning it is vegetarian, healthy and hearty. What’s your favourite food to eat at this time of year? #knorrstocks #knorr #heartyfood
With Christmas just around the corner, December was also a jam-packed month!
We partnered Stacey Solomon with our faves over at Amazon Handmade to spread the word about their wide range of customisable handcrafted gifts.
Our influencer team also paired Jeff Brazier with Park Christmas Savings to surprise a lucky winner with £1,000 worth of vouchers.
We know. What a year it has been!
We have some exciting things planned for 2020 and can’t wait to get stuck in!