The Rise of The Micro Influencer: Elevating Branding Marketing in a Niche-Driven Era
October 30th, 2024 | 5 minute read
In recent years, the marketing landscape has experienced a shift from broad-reach influencer campaigns to more targeted approaches, which has shifted the spotlight onto micro-influencers. Micro-Influencers have a following of between 10,000 and 100,000, they have a niche audience but enough of a ...