Almost a decade on from influencers taking centre stage across all social media platforms, they are still a hot topic on everyone's lips.
From what they really get up to in the day, how many hours they truly work and how much they earn are questions that everybody wants answers to.
According to Heat Magazines Rich List, here are five of the wealthiest female social media influencers in the UK.
1. Zoe Sugg, aka Zoella
Of course, Zoe would be top of our list. The queen of social media has an estimated net worth of £4.7m and it really is no surprise, as she has quite literally built herself an entire empire.
From brand deals, sponsorships, collaborations as well her very own novels, beauty and lifestyle ranges, Zoe has well and truly earnt the top spot.
Find out more about how she went from bedroom blogger to entrepreneur and why she is the ultimate girl boss.
2. Ella Mills, aka Deliciously Ella
Ella Mills, or as she is more famously known - Deliciously Ella - is a British food blogger, author and podcaster that is worth an estimated £2.5m.
Celebrating a healthy, plant-based lifestyle, Ella even has her very own range of deliciously nutritious food.
With five cookbooks, a recipe and yoga app, a whole host of food products, a deli and a podcast, we think this is only the beginning for Ella.
3. Tanya Burr
Tanya Burr began her blog and YouTube channel almost a decade ago and thanks to that, has an estimated net worth of £1.6m.
Regularly posting about fashion, beauty and lifestyle, Tanya is also an author of multiple books.
Now, Tanya is venturing into the world of acting in the hope to pursue her dream of becoming an actress.
4. Victoria Magrath, aka Inthefrow
Victoria has shot to the forefront of the social media scene over recent years and has had what can only be described as the wedding of the year!
Specialising in luxury fashion, beauty and more recently, home decor and interiors, Victoria is one of the most sought-after social media influencers to date and has an estimated net worth of £1.2m.
Teaming up with her better half to produce top-quality video content and images, Victoria's content is second to none.
With her following and popularity continuing to soar, the future is most certainly looking fruitful for Victoria and her husband, Alex.
5. Sophie Hinchliffe, aka Mrs Hinch
Taking the online world by storm, cleaning sensation Mrs Hinch is worth an estimated £1m.
Being one of the newest influencers on the scene, it is safe to say that Mrs Hinch and her popularity won't be going anywhere anytime soon.
Mrs Hinch has a best-selling book as well as an activity journal and has featured on daytime show “This Morning” on a number of occasions. We are sure that there is much more to come from the UK's leading 'cleanfluencer'.
5 of the Wealthiest Male Social Media Influencers
With all of the attention of five of the highest earning female social media influencers, we thought we would also take you through five of the highest earning male social media influencers.
From lifestyle, men's fashion and gaming, male social media stars come in many forms and are well-known in a number of different areas.
1. PewDiePie, aka Felix Kjellberg
As a world-renowned social media influencer, PewDiePie is best known for his YouTube channel which is the most subscribed-to individual creator of all time.
With that in mind, it is no surprise that Brighton-based PewDiePie is worth an estimated £16m, donating large chunks of that to charity.
With hilarious commentary-style videos and his famous 'Let's Play' series, we expect PewDiePie to be a well-known face in the online community for quite some time.
2. Joe Sugg
Previously known as Thatcher Joe, Joe Sugg rose to fame thanks to his quirky YouTube channel and Instagram content.
Worth an estimated £4.6m, Joe was the first social media personality to star in BBC's Strictly Come Dancing and has since made his west-end debut in Waitress London.
Making a move to more traditional forms of media and becoming a regular on our TV screens, Joe has successfully combined the modern online era of social media with conventional media.
3. KSI
KSI, also known as 'JJ' is well known as a social media personality, rapper and YouTuber.
After beginning his YouTube career around gaming-commentary style videos, KSI now produces daily vlogs and comedy-style content.
As a member and co-founder of the entertainment collective, the Sidemen, it is no wonder that he has an estimated net worth of $20 million.
4. Alfie Deyes
As one half of the Internet's most successful power couple, Alfie Deyes is boyfriend to Zoe Sugg, a YouTuber and vlogger, previously known as PointlessBlog.
Worth an estimated £3.8m, Alfie regularly documents his daily life through his YouTube channel and Instagram feed.
Having worked on countless sponsored posts, brand deals and an author to a number of best-selling books, Alfie's online presence is continuing to sky-rocket.
5. Tom Cassell, aka Syndicate
Tom is well-known for his YouTube videos centred around games and daily vlogs.
With an estimated net worth of £3m, Tom has the most followed channel on popular streaming site Twitch and was the first person to reach and surpass one million followers.
