George Aristidou, a Londoner with Greek Cypriot roots, has become a cherished figure in the baking community. Raised in a family where food was central, George inherited his baking skills from his mother, a legacy he now shares with his own children. His deep love for Greek cuisine is evident in his creations, which often feature traditional flavours and ingredients. Growing up in a close-knit environment, he learned the importance of food in bringing people together, a value that permeates his approach to baking.

George gained widespread recognition as a contestant on the 12th series of The Great British Bake Off. His standout bakes, including Greek-inspired focaccia, cherry marzipan biscuits, and salted caramel, almond and hazelnut dacquoise, showcased his cultural heritage and creativity. His warm personality and dedication to his craft endeared him to viewers, making his return to the tent for The Great Christmas Bake Off in 2023 a highly anticipated event. This platform allowed him to share his love for baking with a broader audience and inspire many with his unique style.

In his professional life, George works with Shared Lives, a scheme that supports adults and young people in need of long-term care. This role underscores his compassionate nature and dedication to helping others, mirroring the care he brings to his baking. His involvement in this program highlights his commitment to making a positive impact on his community, further enhancing his role as a beloved public figure.

Outside of baking, George enjoys outdoor activities with his family, such as biking and walking, and tends to a lively household filled with his four children and various pets, including Eli, a dancing Japanese Spitz. His home life reflects the same warmth and vibrancy he brings to his baking. George's journey from a family kitchen to the Bake Off tent highlights the power of tradition, family and community in creating lasting memories and inspiring others. Through his baking, professional work and family life, George Aristidou exemplifies the joy and connection that food can bring.