The Top Mum Influencers for your 2025 Mother’s Day Campaign

As March 30th approaches, Mother’s Day is just around the corner. It’s the perfect opportunity to celebrate and show appreciation for the incredible women in our lives, especially our wonderful mums!

It’s also the perfect time for brands to promote their products with some heart-warming content in time for the occasion, and influencer mums could be the perfect option for this.

Parenting influencers have become increasingly popular, particularly with mums sharing how they balance different aspects of their lives whilst still having time to put motherhood first.

With mum influencers in the UK proving to be very popular, your next brand campaign could thrive, and here are the top mum influencers for your Mother’s Day campaign...

1. Binky Felstead - 9.9/10

Reality TV star and social media influencer, Binky, rose to fame on popular show, Made in Chelsea. She has released a series of books and has become a successful author, and has also blossomed into a successful social media influencer.

Now, Binky is married with two children and another on the way, and her social media is filled with her journey as a parent. From family days out to relaxing at home, and even videos of her during labour, Binky has an open relationship with her followers. She also writes about parenting in her books, as well as being the co-founder of parenting advice business, Bloss. Binky is an inspirational and popular parenting influencer, perfect for your next brand campaign.

2. Olivia Bowen - 9.9/10

Finding love in the famous Love Island villa, Olivia married partner Alex Bowen, and the couple have expanded their family with their son, Abel. Now, Olivia has turned into a well-established, highly sought after parenting influencer, and her and Alex have become popular family influencers, too.

From mum to fashion to beauty influencer, Olivia’s content has expanded over the years, and now she has collaborated with exciting brands for parenting content, with her Instagram full of heart-warming posts of her, Alex and Abel, proving to be a loved and inspiring role model to other mums!

3. Jacqueline Jossa - 9.8/10

The award-winning actress, TV personality and social media star, Jacqueline, is married to TOWIE star Dan Osbourne, and the couple have two daughters, Ella and Mia. She won popular show I’m A Celebrity...Get Me Out of Here! in 2019, and her career has only continued to thrive since then.

Jacqueline has since blossomed into a successful parenting influencer after sharing her family life on her Instagram, documenting daily life whilst also promoting a positive, healthy lifestyle. As a role model to other mums, particularly mums trying to balance motherhood, career, exercise and social life, Jacqueline offers that inspiration for like-minded women.

4. Stacey Solomon - 9.8/10

Stacey Solomon, a beloved celebrity influencer and mum of three, has captured the hearts of millions with her honest and relatable approach to parenthood. Known for her candid insights into family life, Stacey frequently shares the joys and challenges of raising her children, offering encouragement and practical advice to her dedicated followers. From parenting tips to heartwarming moments with her boys, Stacey has become a trusted voice for parents across the nation. Beyond her role as a mum, Stacey is a vocal advocate for body positivity, inspiring women and men alike to embrace self-love and confidence. Her ability to connect on a personal level with her audience has cemented her as a role model for families and individuals alike.

In a standout campaign for Amazon Handmade’s Mother’s Day initiative, #GenerationOfGiving, Stacey brought her signature warmth and authenticity to the forefront. Partnering with the brand, Stacey used her platform of nearly four million Instagram followers to highlight the beauty of thoughtful, handmade gifts. She featured her son Rex and her grandmother in a heartfelt video celebrating the importance of family and the meaning behind personalised presents. Stacey shared her top picks from the Amazon Handmade collection, emphasizing why unique, crafted items hold a special place in her heart. Her involvement extended beyond digital content, as she attended a press event to discuss the partnership and her love for meaningful gifting, making the campaign a resounding success.

5. Yasmine Camilla - 9.8/10

Social media star, Yasmine, provides niche content to her followers about travelling, as well as financial advice with her ’Yasmine Talks Money’ TikTok's and money mindset on Instagram. Her positive feed and uplifting videos are a hit with viewers, and have helped her to become a full-time influencer.

Yasmine also shares content of trips away with her children, providing wholesome family posts that are inspirational to other parents. Their family life is full of fun activities and travelling, showing how she is providing her children with lots of different experiences. Her bright feed would be a perfect match for your brand in search of an Instagram mum influencer!

6. Ferne McCann - 9.7/10

Ferne McCann, a devoted mum and beloved media personality, has captivated audiences with her honest and inspiring portrayal of motherhood. Best known for her popular documentary series Ferne McCann: First Time Mum, she shares the joys and challenges of raising her daughter, offering a relatable and heartfelt perspective on parenting. Ferne’s social media presence, brimming with sweet family moments and parenting tips, has endeared her to her large and engaged audience. Her authenticity and dedication to family life make her a trusted voice among parents and a natural fit for campaigns aimed at connecting with families.

In a standout collaboration with Disney+, Ferne joined forces with other notable parenting influencers to promote the launch of Frozen II on the streaming platform. Sharing unboxing videos of Frozen-themed gift boxes with her daughter on Instagram, Ferne captured the excitement of family movie nights and the magic of Disney. She used her Instagram stories to provide swipe-up links to the Disney+ sign-up page and participated in a Frozen II watch-along, creating engaging and relatable content that resonated with parents and children alike. Her involvement helped drive awareness, sign-ups, and enthusiasm for the Disney+ platform while celebrating the joy of shared family experiences.

7. NotSoFarmersWife - 9.7/10

First time mum, Steph, uses her social media platforms to share the ups and downs of parenting, sharing content with her son, Lennie. Steph shares snippets into their family adventures, whilst maintaining an honest representation of motherhood to be authentic with her followers.

Steph has shared information about her IVF journey, hoping to offer support and education around the taboo topic, and she also shares meal inspiration that she cooks for her family. She offers that much needed support to first-time mums who are struggling to balance different aspects of their life, and her followers love her genuine, kind nature that adds a touch of positivity to their feed!

8. Giovanna Fletcher - 9.7/10

Giovanna Fletcher, a devoted mum of three, has become a cherished figure for families across the globe thanks to her relatable, heartfelt approach to parenthood. Her candid reflections on motherhood, shared through her popular podcast Happy Mum, Happy Baby and her social media platforms, have inspired countless parents by tackling both the joys and challenges of raising children. Giovanna’s Instagram, followed by over a million fans, offers a glimpse into her busy family life, filled with heartwarming moments, parenting tips, and messages of positivity. As an advocate for body confidence and maternal mental health, she continues to resonate deeply with her audience, establishing herself as a trusted voice for parents everywhere.

In Amazon Handmade’s ‘Mum’s the Word’ Mother’s Day campaign, Giovanna brought her authenticity and passion for family life to center stage. Collaborating with the brand, she selected 20 of her favorite handcrafted products to feature on her dedicated Amazon Handmade page. Sharing these personalized gift ideas with her 1.1 million Instagram followers, Giovanna created engaging posts and stories that highlighted the beauty and thoughtfulness of bespoke items. Her genuine connection with her audience and her ability to showcase the emotional value of handmade gifts made her the perfect ambassador for the campaign, helping to drive awareness and traffic to Amazon Handmade while celebrating the unique joys of motherhood.

9. Travel Mad Mum - 9.6/10

Travel Mad Mum, Karen, has built up quite the following with her travel content on social media. Travelling internationally and exploring the world with her husband and four children, Karen has become an inspiration to other parents looking at travelling with children.

With product reviews and travel blogs, Karen has all the information regarding travelling with children, from road trips to long-haul flights and all the important information you could think of. Her Instagram boasts gorgeous scenic pictures and videos from their travels, with her children loving life in various places across the globe. This travel mum certainly found her niche with her widely popular content!

10. Chloe Busby - 9.5/10

Chloe, known online as Life with the Busby's, is a British mum of four with social media dedicated to sharing posts about family life. During the Covid-19 lockdown, Chloe was home-schooling her children and felt as though she wasn’t dedicating enough time to her youngest, which inspired her to create a toddler ‘busy book’.

These became a hit, aiming to entertain and educate youngsters, and this has led her to run her own small business, Busby Busy Books. These class-room worthy books have brought Chloe glowing success, and her Instagram continues to thrive with engaging content and new followers – perfect for your brand campaign!

Get in touch!

If you are in search of mum influencers from the UK, and would like to work with any of the above influencers, get in touch and we can help you plan for your next brand campaign!

Discover the official selection of the Top Mum Influencers, curated by Director Jack Hayes and Amelia Hayes. Backed by insights from 234 consumer polls, campaigns with mum influencers (2020–2025) achieved 7.5% engagement rates, a 62% boost in trust, and 35% higher ROI, making them the ultimate choice for your brand.