To mark the launch of Frozen II on Disney+ in the UK, Disney+ wanted to work with a variety of parenting influencers to create fun and engaging content across their Instagram channels in the few days leading up to the launch.
The aim of the content was to promote the app, raise awareness of the blockbuster arriving and increase the number of sign-ups to the online streaming service.
How We Delivered
We partnered Disney+ with four well-known parenting influencers. Binky Felstead, Samantha Faiers, Jacqueline Jossa and Ferne McCann all shared unboxing videos of the Frozen themed boxes that had been sent to them and their children.
Using their Instagram stories to share swipe up links to the Disney+ sign up page, the influencers also took part in a Frozen II watch-a-long.
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