Matthew Jones, the founder of Bread Ahead, has established himself as a renowned influencer and baker in the world of artisanal baking. Bread Ahead, a bakery that first opened its doors in London's bustling Borough Market, has grown to become a beloved institution among food enthusiasts. Matthew, with his keen eye for detail and passion for baking, has turned Bread Ahead into a celebrated brand that embraces tradition while constantly innovating. His journey into the world of baking started years before the inception of Bread Ahead, with his experience spanning over two decades in the industry, working in various high-profile kitchens. His expertise and dedication to the craft have been instrumental in shaping the brand's identity.

One of Matthew's most iconic creations is the crème brûlée doughnut, a sweet treat that has become synonymous with Bread Ahead. This doughnut, known for its perfectly caramelised top and rich custard filling, has captured the hearts of many and has become a signature item at the bakery. It reflects Matthew's ability to combine classic techniques with modern twists, creating unique offerings that stand out in a competitive market. The popularity of this doughnut has not only driven foot traffic to the bakery's various locations but also propelled Bread Ahead to international fame, with people from all over the world visiting just to experience the iconic treat.

Jones’s influence extends beyond the physical confines of his bakery, reaching a vast audience through social media. The Bread Ahead Instagram account has amassed an impressive 373,000 followers, becoming a hub for baking enthusiasts and food lovers alike. On TikTok, Bread Ahead has garnered 23,700 followers, while the YouTube channel has 5,570 subscribers. Through these platforms, Matthew shares his baking knowledge, recipes, and behind-the-scenes insights, engaging with his audience and cultivating a community of passionate bakers. His approachable teaching style and enthusiasm for the craft have made him a beloved figure in the baking world, inspiring countless followers to try their hand at baking.

In addition to social media, Jones's influence has spread through various media appearances, workshops, and the Bread Ahead baking school, where he teaches the art of baking to both novices and seasoned professionals. His commitment to sharing his expertise is evident in the way he makes baking accessible and enjoyable for all. Whether through a perfectly executed crème brûlée doughnut or an engaging Instagram post, Matthew Jones continues to inspire a new generation of bakers, solidifying his position as a leading influencer in the world of artisanal baking.