Whether you’re looking for some inspiration, to find your next collaboration or get the low-down on the latest beauty or places to be, Instagram is the place to go. With influencers constantly filling our feeds with flawless and fascinating insights into their lives, you can easily get lost bouncing from one profile to another.

But with so many popular accounts, who are the best influencers to be looking at? Here is our list of the biggest and most exciting Instagram influencers to follow in 2019…

1. Huda Kattan

Genre: Beauty

Follower Count: 31.1M+

Former makeup artist, turned beauty blogger and successful businesswoman Huda Kattan is a leading force in the world of beauty influencers.

Deemed the ‘Kim Kardashian West’ of the beauty influencer sphere, Huda started her career by blogging and sharing makeup tips on social media. Today, she is one of the most influential women in the Middle East and the founder of the billion-dollar cosmetics brand ‘Huda Beauty’.

Despite running an international beauty empire, Huda is still devoted to her Instagram channel and continues to be a great source of beauty inspiration and tips.

2. Caspar Lee

Genre: Entertainment / YouTube Personality

Follower Count: 3.1M+

With over 7 million YouTube subscribers, Caspar Lee is one of the UK’s biggest YouTube stars.

Whilst his vlogs continue to be loved by millions, his career has reached far beyond the video platform. His hilarious online antics have landed him several roles in popular films, including The Spongebob Movie: Sponge Out of Water and has regularly featured in videos with high-profile celebrities as a comedic interviewer.

Filling his channel with inspiring pics of his everyday life and sneak previews of his latest vlogs, Caspar is undoubtedly one of the top influencers today and someone we should all be following.

3. Jeffree Star

Genre: Beauty

Follower Count: 10.1M+

Having originally made a name for himself as MySpace royalty, Jeffree Star has reentered the limelight as a controversial but incredibly talented beauty influencer.

Since he was 13-years old, he has been makeup obsessed. Having now launched his own cosmetics range, Jeffree Star Cosmetics, he is one of the biggest names in the business.

Filling our instagram feed with bold, eye-catching images, Jeffree’s channel is the place to be for creative inspiration. Sharing snippets of his latest make-up tutorials and inspiring images, Jeffree is someone that every beauty lover should be following. As a talented artist and entertaining influencer, we are pretty sure he’s going to continue to be a big name in 2019.

4. James Charles

Genre: Beauty

Follower Count: 12.9M+

Thanks to his amazing beauty videos and out-of-this-world makeup looks, James Charles is undoubtedly one of the biggest YouTube stars today. With over 1,054,655,350 views to date, his YouTube channel is definitely worth checking out but so is his Instagram account.

Serving some serious looks, James regularly shares pictures of his amazing makeup skills. From creative makeup art to more natural, everyday looks, his profile provides a wealth of inspiration and new ideas for beauty fans. What’s more, you will often seen a famous face too as he has filmed makeovers with the likes of Hannah Stocking, Demi Lovato and the Instagram queens themseleves, Kylie Jenner and Kim Kardashian-West.

5. Emma Chamberlain

Genre: Entertainment / YouTube Personality

Follower Count: 6.1M+

Since starting her YouTube channel in 2017, Emma Chamberlain has become something of an online sensation. Despite being just 17-years-old, her Instagram posts are now averaging a staggering 1.5 million likes per post - that’s an engagement rate of about 25%, which is higher than the likes of Kim Kardashian and Selena Gomez.

Creating entertaining vlogs and Instagram stories about her life in LA , Emma’s dry, sarcastic side has made her one of the biggest social media stars and a huge hit with Instagram users. So if you haven't already, go check out her latest post and we are sure you’ll be entertained for hours by this young superstar.

6. Em Sheldon

Genre: Fashion / Travel / Fitness / Beauty / Lifestyle

Follower Count: 102K+

If you have haven’t already heard of Em Sheldon, she’s definitely one to add onto your follow list.

As the face behind the award-winning blog ‘Em Talks’, Em is a great source for the latest trends in fashion, beauty, fitness and travel. Sharing her life experiences with fans across the world, she has recently been voted Cosmopolitan's Best Newcomer and In Style Magazine’s Top Lifestyle & Travel Blogger.

Keeping our feeds filled with all-round life inspiration, she definitely gets our vote in 2019.

7. Jordan Lipscombe

Genre: Beauty / Fashion

Follower Count: 354K+

Covering everything in the realms of fashion, beauty and lifestyle, we predict Jordan Lipscombe will be one of the top UK Influencers for 2019.

With over 1.5 million subscribers, her YouTube channel is already hugely popular amongst devoted beauty fans. Although her Instagram has a smaller following, it is still a great place to get the latest on the best beauty and fashion products and to see what the social star is up to.

Despite being just 19-years-old, she has already worked with major brands like Nivea, NYX Cosmetics, BeautyBay and Hairburst. And who knows what the year holds for one of the UK’s trendiest influencers?

8. Travel Mad Mum

Genre: Travel

Follower Count: 103K+

Showing mums around the world how they can continue to fulfill their dreams having given birth, Karen Edwards is the face behind the award-winning blog Travel Mad Mum.

After using her year-long maternity leave to travel to 10 countries with her husband and newborn baby, she has become one of the most inspiring travel influencers. Her feed is full of hundreds of incredible travel photos that any globetrotter would seriously envy.

Despite having already covered 81 countries, we have a feeling Karen has no plans of slowing down. So if you’re looking for some new ideas on where to escape to in 2019, why not give her a follow?

9. Sophia and Cinzia

Genre: Fashion / Beauty

Follower Count: 103K+

Relatively low-key, but still a fantastic source for general fashion / beauty inspiration, Sophia and Cinzia are two upcoming Instagram influencers.

Loved for their vlogs, makeup tutorials, and fashion tips, the lifestyle duo are quickly building a significant online following. As a result, reputable brands like Topshop, Zara and Nasty Gal have worked with the fashionable pair on both their YouTube and Instagram channels.

10. Kayla Itsines

Genre: Health / Fitness

Follower Count: 10.7M+

Despite being one of the original influencers on the health and fitness scene, Kayla Itsines is still one of the top Instagram influencers.

Posting pictures of tasty recipes, daily workout routines and real-life transformations, Kayla is the perfect person to fill your feed with inspiring fitness posts. As a true health and fitness guru, her profile has a workout for just about everyone and as a result, she is loved by millions.

If you’re ever in need of some body motivation, Kayla’s Instagram is definitely the place to go.

11. Syd and Ell

Genre: Beauty / Fashion

Follower Count: 14.2K+

Best friends and popular YouTube duo, Syd and Ell are two of the UK’s most promising social media influencers.

Sharing entertaining content around the worlds of beauty, fashion and lifestyle, they are regularly updating their followers with an array of videos and pictures.

Never taking life too seriously, the pair is definitely worth a follow and are worth keeping an eye out for in 2019.

12. Laura Meachem

Genre: Fashion / Lifestyle

Follower Count: 27.5K+

As a full-time YouTuber and popular Instagram star, Laura Meachem is one of the UK’s most glamorous fashion influencers.

Working with popular brands such as Abbott Lyon and Zara, Laura is continuously filling our feeds with some serious fashion inspo. If you’re ever short on ideas of what to wear, her Instagram is definitely a go-to.

13. Holly Boon

Genre: Beauty

Follower Count: 424K+

Since starting her YouTube channel dedicated to makeup, Holly Boon has become a firm favourite amongst many beauty fans.

Using both her YouTube and Instagram accounts to share inspiring vlogs and snaps of her flawless looks, she has earnt herself over half a million subscribers. Whilst most of her followers are there for her makeup tips, her recent ventures with brands such as Doll Beauty have also attracted fashion and fitness fans who envy her sensational figure.

14. Elle Next Door

Genre: Beauty / Travel / Lifestyle / Fashion

Follower Count: 103K+

Leaving her job as a TV producer to become a full-time fashion blogger, Elle is the face behind the hit blog ‘The Elle Next Door’.

Covering a wide range of topics including fashion, beauty and travel, Elle is one of the best lifestyle influencers on Instagram. Besides providing tips and tricks on how to look good, she is also a great person to follow for finding gluten-free foods around the world - different, but very handy.

15. Zara McDermott

Genre: Lifestyle

Follower Count: 1M+

Life after Love Island has been somewhat of a success for Zara McDermott.

Like most of her fellow constants, she has amassed a significant Instagram following and has now started her very own YouTube channel to share vlogs about her current life.

Inspiring millions with her sensational and very glamorous pics, Zara is certainly an Instagram influencer to watch.

16. Carly Rowena

Genre: Health / Fitness

Follower Count: 155K+

edicated to promoting healthy living and independence, Carly Rowena is one of the best fitness influencers to follow.

Filling her Instagram with easy home workouts and the occasional cute baby pic, she provides the perfect place to be inspired to get in shape and live a healthier life – whether you’re a yummy-mummy or a fitness fan.

17. Olivia Jade

Genre: Fashion / Beauty

Follower Count: 1.2M+

Recently nominated as ‘Breakout YouTuber’ of the year by the Shorty Awards, Olivia Jade is a popular fashion and beauty YouTuber. (She is also the daughter of Fuller House star Lori Loughlin and fashion designer Mossimo Giannulli!)

Regularly posting beauty tutorials, skincare routines, product hauls and ‘Get Ready With Me’ videos for her subscribers, her channel is the perfect haven for those obsessed with beauty and fashion. But her YouTube channel isn’t the only place full of great content. Her Instagram is packed with inspiring posts and sneak previews of her new vlogs.

18. Misha Grimes

Genre: Fashion / Beauty / Travel / Lifestyle

Follower Count: 60.5K+

As a huge YouTube personality, Misha Grimes is definitely one to add to your ‘follow’ list.

Despite having only started her channel back in 2017, she has already grown a respectable following and is dedicated to sharing videos on anything to do with fashion, beauty and lifestyle. We think 2019 has big things in store for this former beauty queen and she is well-deserving of a place on our list.

19. Emily Canham

Genre: Fashion / Beauty / Travel / Lifestyle

Follower Count: 596K+

Obsessed with all things beauty and fashion, Emily Canham is an upcoming social media personality.

Despite being just 21-years-old, she has already become the L’Oreal Paris Digital Makeup Ambassador and worked with a number of leading brands.

In addition to makeup, fashion, and beauty videos, Emily’s channel also features challenges, motivational videos, gift ideas, general vlogs, and lots more. So why not give her follow?

20. Anastasia Kingsnorth

Genre: Fashion / Beauty / Lifestyle

Follower Count: 507+

Last but by no means least, Anastasia Kingsnorth is a popular beauty, fashion and lifestyle YouTuber who has captured our attention.

Filling her feed with flawless pics of her lifestyle, beauty routine and fashion tips, she has an impressive following and presence in the influencer market. As a result, she has launched her own merchandise range and collaborated with the likes of Rimmel London, Daniel Wellington, The Body Shop and Spotify.

Are you interested in working with an influencer? Speak to our team today and see how we can help you to find the best influencer for your brand. Either call us on 0203 9580 427 or email us via contact@influencermatchmaker.co.uk.