When parenting books just won’t cut it, those in need are turning to the new generation of parenting and ‘mummy bloggers’. From ’Instagram Mums’ to bloggers and YouTubers, they have become friends to their thousands of followers around the world.
If you’re a first-time mum, need a bit of advice or just need to know you aren’t the only one with a screaming, albeit gorgeous toddler in tow, then be sure to follow these 12 inspirational mothers.
Travel Mad Mum
Karen is the face of Travel Mad Mum and is an established parenting and travel blogger with a large and loyal following across her social media channels. Travelling the world with her kids, Travel Mad Mum has become the go-to influencer for parents looking for tips, tricks and advice on how to travel with young children. From long-haul flights, road trips and weekends away, Karen proves that parents really can do it all!
Someone’s Mum
As one of the UK’s leading parenting bloggers, Danielle of Someone’s Mum is also an advocate for neurodiversity. Danielle has a son with autism and is on a mission to raise awareness of neurological conditions. Providing fellow parents with helpful tips and advice, Danielle makes sure that those dealing with similar experiences never feel alone. Sharing her favourite recipes as well as craft and gift ideas, Someone’s Mum is a one-stop-shop for all things parenting.
Toby and Roo
Harriet Shearsmith runs the popular parenting blog and YouTube channel, Toby and Roo. The mum-of-three talks about everything from car safety to baby-led weaning, breastfeeding and travel. Many families use award-winning Harriet’s platform for information on pregnancy, homeschooling and toy reviews.
Binky Felstead
Best known as an original member of the Made In Chelsea cast, Binky Felstead has become an Instagram influencer with millions of followers. After the birth of her daughter India in 2017, Binky has gone on to share everything she has learnt since becoming a mummy. She also founded The Mummy Tribe, an online publisher and event organiser. Aimed at all parents, it shares a variety of content online from recipes to eczema advice - and even hosts its very own retreats.
Louise Pentland
As one of the original influencers, Louise began her blog in 2009 and has become an internet sensation. Now a mother of two girls, Louise uses her platform to share a variety of parenting content, as well as fashion, lifestyle and travel. Louise has discussed home birthing, birthday parties and regularly documents her parenting days as well as holidays. Louise is refreshingly honest, and often talks about ‘mum guilt’ and juggling work alongside parenthood.
Anna Saccone
As one half of the world-famous family vloggers, The Saccone Jolys, Anna is the mother of four little ones. Alongside her husband, she daily vlogs their life as a family of six. Documenting their fun-filled family trips around the world, Anna has also shared all of her pregnancies as well as the births and has openly addressed a variety of difficult topics such as dealing with eating disorders and miscarriage. A super relatable mummy blogger.
Rochelle Humes
Rochelle Humes is not only a regular on our TV screens, but on social media, too. Until recently, Rochelle kept her little family out of the limelight but is now opening up and sharing a whole lot more with her millions of followers. Already an established parenting influencer, Rochelle has launched her very own baby brand, My Little Coco, consisting of bath, body and hair products. Rochelle is juggling motherhood as well as a busy work life and is nothing short of inspirational.
Ainsley Gray
Ainsley Gray is a parenting influencer and events organiser. Creating her platform to share the highs and lows of motherhood, Ainlsey soon rose to internet stardom. With a passion for shopping and supporting local business, Ainsley has seen huge success since creating her own business, Mama Meet & Market in a bid to combine the two. Ainsley uses Instagram to document life as a family-of-four and the realities of parenthood.
Fleur De Force
As another YouTube original, Fleur De Force is a renowned parenting, lifestyle and beauty influencer. As a first-time mum, Fleur took to social media to document her journey into motherhood - from pregnancy to preparing her hospital bag and sharing her best baby buys. Fleur regularly jets off with her now-toddler in tow and takes her followers along for the ride, too.
Lad Baby Mum
Having gone viral on several occasions, LadBaby has become one of the most popular parenting influencers in the UK. Lad Baby Mum, also known as Roxanne, helps to run the hugely successful channel alongside her husband Mark, as well as using her own Instagram account to share all things parenting. Hilarious, relatable and honest, Roxanne shares the ups and downs of parenthood with her thousands of followers.
Carly Rowena
Queen of health and fitness, Carly Rowena is proof that having a baby doesn’t stop you from looking and feeling your best. Fiercely independent, Carly is one of the UK’s leading fitness influencers and has continued to do what she does best after the birth of her baby girl. Carly is the perfect parenting influencer to follow if you’re in need of some positivity and motivation. Documenting the lows as well as the highs of parenthood, Carly is a real-life wonder woman!
Mrs Shilts
After starting her blog to document her weightloss journey, Emma Shilton, also known as Mrs Shilts has become a family and lifestyle blogger. Based in the West Midlands, Emma juggles working from home with parenthood and documents it all along the way.Emma shares her favourite recipes, weekly meal planning and tips on how to encourage toddlers to learn whilst they play. From holiday and restaurant reviews to tips on family travel, Emma’s blog covers it all.
Those are just some of our favourite mummy bloggers online right now. Whatever you’re looking for, you’ll be sure to find the answer from one of these wonderful mamas. Which parenting influencers motivate and inspire you? Let us know on Twitter and Instagram!
