The Return of Vine: Byte vs TikTok

amelia-neate
Senior Manager
Topic
byte-tik-tok

We all remember Vine, right? Made famous for its short-form video hosting service, users were able to create six-second looping videos and share them across the platform.

The app was founded in the summer of 2012 (yes, it really was that long ago!), before it was shortly acquired by social media platform Twitter ahead of its launch at the beginning of 2013.

A roaring success, Vine had acquired over 200 million active users in just two years. To the shock and dismay of many, Vine announced in 2016 that they would be disabling the upload feature, however, viewing and download would continue.

Vine struggled to keep up with the number of platforms competing in the very same field. With the likes of Instagram and Snapchat creating similar filming features, Vine soon lost out to the competition.

Despite the disappearance of Vine, many users had already made a name for themselves and continued to grow on other popular online platforms such as YouTube and Musical.ly (now known as TikTok).

Now, almost four years later, the co-founder of Vine, Dom Hoffman, has launched its successor, Byte - previously referred to as Vine V2.

Since its launch on the 24th January 2020, Byte skyrocketed to the top of the Apple App Store’s chart for social networking with thousands of downloads on Android as well.

So, now that Byte has firmly set up camp on the social media radar, how will it compete with its rivals such as TikTok?

Let’s remind ourselves of some of the internet stars that rose to fame on the OG - Vine.

We couldn’t not mention the Paul brothers. Both Jake and Logan Paul found fame on the app after creating hilariously funny six-second videos before moving onto YouTube. Now, the brothers are known worldwide.

 
 
 
 
 
 
 
 
 
 
 
 
 

i don’t think i’ve ever seen jake’s ankles before, they’re actually not bad

A post shared by Logan Paul (@loganpaul) on

Another Vine famous duo is none other than Jack & Jack. Producing and sharing a range of comedic content, the pair proved to be a huge success and are now living their best lives as musicians - as is Shawn Mendes who also shot to superstardom thanks to the video-sharing app.

 
 
 
 
 
 
 
 
 
 
 
 
 

Thanks for having us @nickelodeon :)

A post shared by J&J (@jackandjack) on

From Vine to stand-up comedy, Jason Nash has become somewhat of an online sensation. Jason went viral on Vine, leading to an extremely successful career as a comedian, actor and director.

 
 
 
 
 
 
 
 
 
 
 
 
 

I bought this sweater today in hopes it would up my fashion game

A post shared by Jason Nash (@jasonnash) on

David Dobrik quickly became recognised for his comedic sketches on Vine, which proved incredibly popular with fans and users of the app. All thanks to this, David is now one of YouTube’s most popular vloggers.

 
 
 
 
 
 
 
 
 
 
 
 
 

Hahaha this is ridiculous

A post shared by DAVID DOBRIK (@daviddobrik) on

At the young age of 13, Lauren Giraldo came to the attention of millions through her use of Vine. Now a well-known YouTuber, Lauren is also pursuing a career as an actress and musician.

 
 
 
 
 
 
 
 
 
 
 
 
 

Go big or go home baby @toofaced

A post shared by lauren giraldo (@laurengiraldo) on

Do you think Byte will stand out from the crowd and we’ll see the revival of Vine V2? Or do you think it has already run its course? Will it stand a chance against TikTok? And what will this mean for the influencer industry?

For more information on working with social media influencers, please contact our influencer team on 0203 9580 427 or email contact@influencermatchmaker.co.uk.