It may be April, but it is never too early to think about upcoming influencer marketing campaigns. Easter has been and gone and the next big date for the diary? Father’s Day.
Whilst it may seem somewhat premature to be thinking that far into the future, that is exactly what you should be doing.
In influencer marketing, it pays to work ahead, and we can’t recommend it enough. So, if you’re thinking about your upcoming Father’s Day campaigns, here are a few Dad Instagram influencers that can help raise brand awareness, increase sales, and generate new consumers.
Travel Mad Dad
Image source: Instagram
Shaun is the face behind the popular Instagram account, Travel Mad Dad. And yes, as the name would suggest, he is travel mad!
Alongside his wife Karen, also known as Travel Mad Mum, Shaun proves that travelling the world doesn’t stop when you have children.
Regularly travelling the world and currently living in a renovated RV, Shaun’s Instagram feed is filled with sweet family snaps, documenting their lives on the road.
Sharing everything from home-schooling and van life to outdoor adventures, Shaun is a well-known dad influencer and with thousands of loyal followers, he is sure to positively impact your brand.
Daddy Cooks Food
Image source: Instagram
Passionate about all thing’s food and family, Matt runs the well-known Instagram account, Daddy Cooks Food.
Matt’s Instagram feed is filled with mouth-watering recipes and delicious dishes for the whole family to enjoy. From hearty family meals to sweat treats and swoon-worthy breakfasts, Matt’s feed has it all.
Also sharing the recipes on his wife’s (Someone’s Mum) blog, Matt has well and truly made his mark on the food industry.
As both a food and dad influencer, Matt has amassed a large and loyal following and uses his online platforms as a way to motivate and inspire others in the kitchen.
Nathan Massey
Image source: Instagram
From the Love Island villa to daddy day care, Nathan Massey has fast become of Instagram’s most popular dad influencers around.
As a father of two, Nathan’s Instagram account is a place for him to document his parenting journey and to share his experiences with his followers.
From holidays abroad to cosy days at home, Nathan shares it all and everything in between. Married to fellow islander Cara Delahoyde, Nathan is incredibly popular and continues to work with some of the biggest brands on the market.
Combining his infectious and infamous Love Island charm with his newfound life as a doting husband and father, Nathan is the ideal dad influencer to help your latest campaign.
Dad Download
Capturing the most endearing moments of everyday family life, Dad Download transforms them into memorable, digital pieces of art that he posts across Instagram, creating a gallery that displays his journey as a parent. From relatable posts about everyday parental experiences to hilarious images of kids getting up to no good, Dad Download is a space for all to enjoy.
Lee Chisholm, the man behind the account, incorporates his imagination into every shot he captures, using his social media as an outlet for creativity, entertainment, unity, and role modelling, creating inventive content for fellow parents and families alike.
His daughter, Ava, has become the face of the page and whether it’s day trips, travelling through beaches and forests or cooking up a storm in the kitchen, the pair never fails to entertain their dedicated following.
Gary Beadle
Northumberland lad Gary Beadle is best known for his wild lifestyle after appearing on MTV’s Geordie Shore from 2011 to 2017. Since then, Gary has established himself as a social media influencer and has recently settled down with his wife Emma McVey.
Shortly after his exit from reality television, Gary announced that he was set to become a father. And now a father of two, to Chester and Primrose, Gary uses his Instagram page to post both the ups and downs of parenthood. From family-filled days out to sweet selfies, Gary shares it all.
Joe Swash
Image source: Instagram
Everybody's favourite East End lad, Joe Swash has gone from popular EastEnders actor to parenting influencer.
Whilst Joe continues to dabble in TV, he is a prominent figure on social media and in particular, Instagram. Engaged to the Queen of Tap to Tidy, Stacey Solomon, Joe alongside his fiancée, using the platform to share snippets of fun-filled family life.
Father to two boys, between himself and Stacey, the couple have four boys, so life for the Swash-Solomon household can be pretty hectic. From days by the river fishing, to cosy days at home, Joe spends lots of quality time with his family.
Using his platform to raise awareness of various charities and causes, as well as showcasing his parenting skills, Joe is the ideal influencer for brands seeking to make their mark on whatever industry they aspire to be a part of.
Tom Daley
Born in Plymouth, Tom Daley is best known for his career as a British Diver. Beginning diving at the young age of seven, Tom has since gone on to win several world-renowned events, including winning gold at the Tokyo 2020 Olympic games.
In 2017, Tom married his husband Dustin Lance Black, before welcoming their first child, Robbie Ray, in June 2018 via surrogacy. Thousands of fans and social media users took to various platforms to wish their favourite diver well-wishes, proving just how popular he is.
As an avid social media user, Tom regularly shares home life with his husband and their journey as first-time parents. Tom also shares images from his travels and holidays with his friends and family.
Marvin Humes
Image source: Instagram
Father of three, DJ, popstar, fashion icon and TV presenter – is there anything that Marvin Humes can’t do?
Husband to Rochelle, Marvin rose to fame as part of boyband JLS and continues to live life in the spotlight. With three little ones in tow, Marvin’s Instagram feed is a place to share and document precious memories of the whole family.
Often sharing family holidays and travels to sweet moments at home, Marvin Humes is a truly natural and authentic, parenting influencer.
And, with almost one million followers, combined with his enthusiasm for parenting, Marvin Humes is a truly impactful partner for brands.
Jake Quickenden
Image Source: Instagram
Since rising to fame on The X Factor in 2014, Jake Quickenden has continued to be at the forefront of both TV and social media, however it wasn’t until recently that he became a dad influencer.
Since becoming a father at the beginning of 2021, Jake has grown into his new role perfectly and shares his experiences of first-time parenthood on Instagram, taking his followers along for the ride.
Documenting the ups, downs and everything in between, Jake has also launched his very own podcast alongside former Love Islanders Marcel Somerville and Jamie Jewitt. The podcast, It’s Not All Dad, aims to help men and dads-to-be in their journey to parenthood, providing help, advice and guidance about things that aren’t typically discussed.
With a fun, enthusiastic and positive outlook on both life and parenting, Jake could be the perfect match for a brand’s upcoming social media campaign.
Lad Baby
Image Source: Instagram
Recognised globally, Mark, otherwise known as Lad Baby, is the ultimate dad influencer.
Hugely popular on both Instagram and YouTube, Lad Baby has previously been named Celeb Dad of the Year and has more than one million loyal followers.
As well sharing the often-hilarious journey that is parenthood, Mark takes to Instagram to give fans an insight into the Lad Baby lifestyle.
From chart-topping hits to holidays and pranks, Mark showcases life as both a parent and as a husband. With all of that in mind, Lad Baby makes for the ideal partner for brands seeking an influencer marketing campaign.
Greg Shepherd
Image Source: Instagram
Married to former TOWIE star Billie Faiers, now Shepherd, Greg has also made a name for himself as a popular social media influencer, and in particular, in the realms of fatherhood and parenting.
Taking to Instagram to share his journey of parenting, Greg is renowned for his comical outlook on life.
However, continuing to rise in popularity in the parenting industry, Greg has even launched his own children’s books, Nelly & Arthur’s Big Day Out.
Often sharing sweet snaps with his wife and children Nelly and Arthur, Greg documents everything from luxurious family holidays and adventurous days out to relaxed days at home.
With more than half a million followers, Greg could be the perfect match for your next influencer marketing campaign.
Tom Skinner
Image Source: Instagram
Business owner, TV personality and father, Tom Skinner is continuing to climb the ranks of social media.
And, after welcoming his first baby into the world towards the end of 2020 with his partner Sinead, Tom has began to work as a dad influencer.
Tom now takes to Instagram to share images and videos as he experiences fatherhood for the very first time.
As a new first-time dad, Tom is a great influencer for brands to team up with.
And there we have it! 12 of the very best Instagram dad influencers around...
If you’d like to work with any of the influencers mentioned in this post, or if you’d like to find out more information, get in touch today.
Contact us on 0203 9580 427 or email contact@influencermatchmaker.co.uk.
