Well, what a year it’s been, and with so many highlights, it’s hard to pinpoint just one favourite!
We all united to celebrate the late Queen’s incredible reign for her Platinum Jubilee, paying our respects and showing our love and appreciation for her dedication to her country.
It’s also been a fantastic year for football, with the return of the World Cup and then the Lioness’ fabulous victory in the Women’s Euros back in summer – with one Lioness going on to win the title of Queen of the Jungle in this year’s series of I’m A Celebrity...Get Me Out of Here!
It also came as a surprise when we came second in this year’s Eurovision, which despite not being a first-place victory, was still a win to us!
It’s been a positive and successful year at Influencer Matchmaker, with a plethora of brand collaborations for our growing roaster of talent, and here is a rundown of our campaigns of the year...
January - Ferne McCann X California Raisins
Ferne Mccann collaborated with UK brand, California Raisins. She created social media content, sharing how she enjoys making smoothies with the raisins and focussed on the health kick she got. In true influencer style, her content was aesthetically pleasing and reflected the preferences of her followers.
February - Emily Mouu X Nike
Emily Mouu, yoga teacher and personal trainer, collaborated with Nike for their yoga campaign. She attended the London event for the #bestgetbetter campaign, creating an engaging video that showed all aspects of what the day had to offer, along with a compelling caption that showed her genuine pleasure in collaborating with her favourite brand!
March - Joey Essex X Aspers Casino
TOWIE legend Joey Essex partnered with Aspers Casino, sharing his experience of flying over the Grand Canyon and enjoying his time at the casino with the Vegas 100 winners – proving to be an experience that felt as though you were in Vegas itself! His Instagram post really captured the essence of his collaboration with Aspers Casino and how much he enjoyed his time with the brand!
April - Dylan Evans X Fry's
Dylan Evans collaborated with Fry’s Family Food, sharing a TikTok about the perfect gaming snack. Adding his own comedic spin on the video and making it his own style, Dylan was the perfect choice to create content that would be authentic and fit the brief for Fry’s Family Food!
May - Jac Jossa X Lay-Z-Spa
Actress and television personality Jac Jossa partnered with Lay-Z-Spa to promote their campaign. With her celebrity status and large and loyal following, posting content on her social media in the run up to summer matched the brief perfectly! Lay-Z-Spa has also had a long-term campaign with soap actress Gemma Atkinson, sharing her recovery process after fitness training and how it has helped.
June - Steven Bartlett X Acer
Businessman and entrepreneur Steven Bartlett collaborated with Acer to promote their TravelMate Spin P6 Convertible Laptop, sharing a video and written post on LinkedIn. By showing how using the laptop complemented his busy lifestyle and on-the-go schedule, it added a personal touch that resonated with other career-focussed individuals.
July - Laura Anderson X Dusk
Laura Anderson posted an Instagram to promote Dusk, the free drink app. She posted a gorgeous picture dressed up ready for a night out with a caption that expressed her love for making friends on nights out, particularly in the girls’ bathroom - sharing support, love...and clothes! Her personal touch really promoted the brand in an authentic and honest way, tailored to her followers!
August - Family Fizz X TopCashback
We matched TopCashback with family vloggers Family Fizz, reflecting the ‘Back to School’ themed campaign. Sharing content to their Instagram and YouTube channel, they encouraged sign-ups with videos and Instagram stories that discussed TopCashback’s service – at a time when households were becoming finance-conscious, too!
September - Yasmine Camilla X Capital One
Capital One created the Happé Café, where people could enjoy food, drink, singing baristas and a bubble play zone, without paying a thing! This came at the perfect time, to help bring positivity in times of crisis, and Yasmine Camilla was the perfect positive influencer to go along and document her time there – and her finance-focussed content matched perfectly with the brief!
October - Olivia Bowen X Natures Aid
Olivia Bowen collaborated with Natures Aid to promote their Vitamin D3 Mini Drops. As a well-respected parenting influencer with a large and loyal following, Olivia was the perfect choice, and shared a range of content that reflected the brief perfectly!
November - Hyundai
Hyundai was in search of popular influencers to promote the Hyundai IONIQ 5, using the filter that generated an eco-friendly mission for them. Binky Felstead, Alex Bowen, Lauren Giraldo, Tristan Phipps, and Verity Bowditch all posted an Instagram Reel, sharing the brand with their large followings!
December - Brandonio X Jollibee
Fastfood restaurant Jollibee partnered with Brandonio, the humorous and lively YouTube star. He created a video with the challenge of ‘Last to stop eating Jollibee wins £1000’! His style of content with challenges, particularly food related, matched perfectly with promoting Jollibee!
With such a fabulous range of campaigns and matches made in heaven for our influencers, we are excited to see what 2023 has in store!
If you’re looking for the perfect influencer to promote your brand campaign, get in touch with us and we can help! We look forward to hearing from you!
