The Secret Ingredient to Incredible Influencer Marketing Campaigns

emma-richardson
Senior Executive
Topic
The Secret Ingredient to Incredible Influencer Marketing Campaigns

We’re all aware of the benefits of influencer marketing campaigns. They can achieve impressive results and often, for a smaller budget than more traditional marketing campaigns.

Wherever you go, we’re all inundated with influencer marketing campaigns, whether we’re completely aware of it or not. And with such an influx in brands and businesses utilising this modern means of marketing, it is now being taken just as seriously as TV ads and glossy pages in magazines.

Because of this, the Advertising Standards Authority (ASA) have realised just how powerful influencer marketing campaigns really are and have implemented a guide for brands and influencers to follow when disclosing collaborative work.

So,

Influencer Marketing Campaigns

Influencer marketing campaigns can be done in a variety of ways and we are continually exposed to them.

No matter what your end goal may be, influencer marketing campaigns can help you achieve just that. Whether you’re looking to promote a new product or service, raise brand awareness or generate sales, teaming up with an influencer could be the perfect marketing strategy for you and your brand. We worked with eBay to raise awareness of their fashion and accessories outlet on their website, and teamed them up with various well-known fashion influencers in order to reach their target audience on both Instagram and YouTube.

Whether as a brand, you decide to use this strategy on social medial platforms such as Instagram and YouTube or you opt to use a well-known influencer as an ambassador, there are a few key elements that contribute to creating incredible influencer marketing campaigns.

The Secret Ingredient

There are so many things that go into creating a sharp and effective influencer marketing campaign.

From selecting a budget, determining your target audience, deciding on an end goal and how you would like to construct the campaign as a whole, it is a bit of a minefield and isn’t necessarily as easy as it may sound.

So, the secret ingredient? That’s where we come in.

Use an influencer marketing agency.

By using an agency to aid your search for the right social media influencer to feature in your next influencer marketing campaign, you are putting your trust in the experts.

It is a time-consuming task to plan all aspects of a campaign, and an influencer marketing agency can take care of it all – for both the brand and the influencer. And you can rest assured that your brand and your campaign, are in safe hands.

Enlisting the help of an influencer marketing agency will enable brands to focus on the most important parts of the campaign, such as the desired results and deciding on the content for the campaign by creating a detailed brief.

Here at Influencer Matchmaker, we work with brands before, during and after their campaign.

We handle all logistical elements of the campaign. We help brands find the best influencer to suit their budget and target audience by finding somebody that really resonates with their ethos, values and campaign. As well as dealing with contracts, we also organise travel and accommodation if required and send over all relevant statistics and results at the end of each campaign.

Data doesn’t lie

With industry expertise, experience and insight, an agency is likely to have access to all the data you could ever dream of. This information can be used to inform important aspects of the campaign, such as reach, engagement and views, for example.

data analytics

Put simply, the sweet spot of an agency is its ability to guarantee that your campaign will be put in front of the right people at the right time to achieve your desired results.

The agency’s knowledge and understanding of what works, and what doesn’t come from facts and figures. Leveraging this information then, influencer marketing campaigns are underpinned by data-driven, strategic tactics that are successful every time.

Proof of Success

Over the years, we have been involved in some incredible campaigns and it has been a pleasure to have played such an integral role in that process.

The last few months have been difficult for all industries, ours included. We have had a number of obstacles in our way, namely the current coronavirus pandemic. However, we have still been able to work on some truly exciting and innovative influencer marketing campaigns.

To celebrate the launch of Frozen II on Disney+ in July, we partnered the brand with a variety of parenting influencers that would meet the needs of the campaign and deliver exceptional results. Together, we were able to reach over 8.1 million potential consumers.

We also worked closely with Vodafone to mark the launch of 5G throughout the UK. The campaign was originally set to take part in various cities in the UK, however due to the current climate, we worked with both Vodafone and five high-profile influencers to take the campaign virtual instead. Reaching over 3.2 million people on Instagram, the campaign was a huge success.  

Sam Thompson for Vodafone
Image source: Instagram

Amazon Handmade required our help to find the perfect influencer for their Mother’s Day campaign. We partnered the brand with Stacey Solomon and the results show that the campaign reached over 250,000 on Facebook and over one million on Instagram.

With social media offering a valuable platform for brands to reach potential consumers, working with an agency to create a successful influencer marketing campaign could help you achieve your goal, whatever that may be.

To find out how Influencer Matchmaker can help you with finding the perfect influencer that not only represents your brand and product but also has access to the right audience, contact us today.