Four Social Media Platforms that Your Brand Needs

Social Media Platforms

It is undeniable that likes of YouTube, Twitter, Facebook and Instagram can all raise brand awareness, and each can do so in different ways, so at Influencer Matchmaker we have identified the top four platforms to benefit influencer marketing, and how.


Instagram Logo

Number of active users – 800 million

Target Audience – 11-34-year olds

Top 3 most followed brands – National Geographic, Nike, Victoria’s Secret.

Top 3 most followed people – Selena Gomez, Cristiano Ronaldo, Ariana Grande.



Starting with one of the most popular platforms for both brands and influencers, Instagram is the way forward for influencer marketing as it sees the highest volume of active sharing in the UK.

Instagram, which was once seen as a site that was aimed at young people, desperate to share a new daily selfie, is now being taken seriously by big businesses who are aware of the notable demographic shift.



Number of active users – 1 billion per month    

Target Audience – 11-54-year olds

Top 3 most subscribed to brands – LEGO, Angry Birds, Red Bull

Top 3 most subscribed to creators – PewDiePie, German Garmendia, ElRubiusOMG


YouTube is the home of video blogs, also known as vlogs, and is a trusted source of in-depth reviews and demonstrations of products. It offers a refreshing and innovative alternative to conventional written blog posts which focus more on analysing the product in more minute detail.

The video sharing site is great if you want to break your brand into an international market, with 1 billion users worldwide uploading 300 hours of video onto YouTube every single minute!

YouTube’s popularity amongst influencers is only set to grow more as we head into the immediate future. By 2025, half of viewers under the age of 32 will not subscribed to paid-for TV services.



Number of active users – 2.2 billion  

Target Audience – young teens - seniors 

Top 3 most liked brands – Red Bull, Microsoft Windows, Converse All Star

Top 3 most liked people – Cristiano Ronaldo, Shakira, Vin Diesel   




Created in 2004, Facebook has grown to be the most used social media platform for people of all ages.

Facebook is now a media platform, not just a social platform, and users are finding new ways to consume content. People log-on to this environment to find out the latest news and information in both an article and video format.



Number of active users – 330 million   

Target Audience – 16- 49-year olds

Top 3 most followed brands – YouTube, The New York Times, Instagram

Top 3 most followed people – Katy Perry, Justin Bieber, Barack Obama




Like all social media platforms, Twitter is a tool that connects you to millions of people around the world.

Many people use Twitter to voice their concerns or praise for a brand, so being as active as possible is vital to keep up with the amount of mentions coming your way.

The most exciting draw to Twitter is the opportunity for almost anything to go viral. It only takes one of your followers to retweet one of your posts to their followers, and you have a chain reaction that could lead to a lot of attention to your brand.


Need help with the next step of your influencer marketing campaign? At Influencer Matchmaker we work on behalf of both influencers and brands to secure successful partnerships and collaborations for both parties. Contact the influencer team on 0203 9580427 or email