Seeing plus-size influencers in the media is crucial for promoting body diversity and building representation in the media. The message that these influencers bring about is important to normalize conversations about health and body image.

Why is it important to promote body positivity on social media?

Over 3 billion people use social media worldwide, with 89% of young adults checking their social media accounts at least once per day, and women checking even more frequently. It is easy to compare yourself to what is seen in the media, and therefore it is extremely important that all body types are seen in the media.

However in the fashion scene, most models are sizes US 0-4, making it even more crucial that plus size influencers are seen in the media. Out of 9,137 looks in the Autumn Winter 2023 Runway show, and across 219 shows in New York, London, Milan and Paris, just 0.6 per cent were plus-size (US 14+) and 3.8 per cent were mid-size (US 6-12). This means 95.6 per cent of looks presented for AW23 were in a size US 0-4. 

Promoting body positivity is important in order to challenge unrealistic beauty standards. The media often present a narrow and unattainable image of beauty. Body positivity counters these pressures by celebrating all sizes and abilities, helping people resist harmful comparisons and unrealistic expectations. It also encourages health beyond appearances, shifting the focus from the ideal body to overall well-being.

Social media is now becoming more of a supportive community since individuals have started to speak up on body positivity. There is now an increase in plus-size models across social media. There is a growing market demand for fashion that caters to diverse body sizes. Brands are responding to this by featuring plus-size models in their campaigns, reflecting the preferences of a broader customer base.

Source: ScienceDirect, Vogue Business

What should I look for in a body-positive influencer?

A truly body-positive influencer promotes self-love, inclusivity, and empowerment for all body types. Look for influencers who are genuine, transparent, and advocate for the mental and emotional aspects of body positivity, rather than just aesthetics. They should also support diversity and challenge harmful beauty standards.

Who are some of the top plus-size influencers promoting body positivity in 2024?

In 2024, a number of plus-size influencers are at the forefront of the body positivity movement. These influencers come from diverse backgrounds and use various platforms, including Instagram, TikTok, and YouTube, to share empowering content.

Here are some of the top 12 plus size influencers in 2024:

Laura Adlington

Laura Adlington, widely recognized as a finalist on The Great British Bake Off, has since emerged as a beloved plus-size influencer who advocates for body positivity, self-acceptance, and mental health awareness. Through her candid posts on Instagram, Laura inspires her loyal followers with personal insights on confidence, inclusive fashion, and the realities of mental health. She also co-hosts the popular podcast Go Love Yourself, where she dives into issues like diet culture, body image, and self-worth. Through this platform, Laura empowers listeners to embrace themselves, challenge societal beauty norms, and celebrate diversity within the plus-size community, making a meaningful impact.

Nella Rose

Nella Rose is a widely admired plus-size influencer who passionately champions body positivity and self-love through her fashion-centric content. Rising to fame on YouTube with her engaging personality and relatable storytelling, she now uses Instagram to share style inspiration, behind-the-scenes glimpses, and empowering messages. As a Fashion Nova Curve ambassador and with her inclusive Pretty Little Thing edit, Nella actively promotes self-confidence and inclusivity for all body types. Her unisex streetwear brand, Faces London, reflects her commitment to diversity in fashion, while her growing success in media underscores her influential role as a body-positive figure and industry trailblazer.

Callie Thorpe

Callie Thorpe is a well-known plus-size influencer celebrated for her advocacy of body positivity, self-confidence, and inclusivity. Since launching her blog in 2012, she has inspired countless women by sharing fashion, travel, and lifestyle content on Instagram, where her vibrant personality and honesty shine. As the co-founder of The Confidence Corner, she has created a safe and encouraging community dedicated to plus-sized women, promoting self-love, acceptance, and mental well-being. Callie’s journey is a testament to her unwavering dedication to uplifting others, celebrating diverse body types, and encouraging people to feel empowered, confident, and proud of their unique beauty.

Ashley Graham

Ashley Graham is a top plus-size influencer and a powerful voice in the body positivity movement, making her an excellent choice for campaigns centered on inclusivity and confidence. With 12.4 million Instagram followers, she has cultivated a community inspired by her confidence, beauty routines, and commitment to embracing her curvy figure. Known for her authenticity, Ashley’s appeal spans from social media to mainstream platforms; she connects with audiences through her interviews with celebrities and vlogs documenting her life, fitness routines, and journey into motherhood. As one of 2024's leading plus-size influencers, she brings relatability and impact to any brand collaboration.

Tess Holliday

Tess Holliday is a trailblazing plus-size influencer and body-positive activist, making her a valuable choice for campaigns centered on inclusivity and self-acceptance. Her #EffYourBeautyStandards movement has become a powerful force, encouraging people worldwide to reject restrictive beauty norms and embrace body diversity. Tess’s openness about personal challenges, including her journey with anorexia, adds a layer of authenticity to her advocacy, fostering a supportive community that resonates with her followers. Known for sharing her life as a mother and an advocate, Tess offers a refreshing and honest approach that inspires self-love, establishing her as one of 2024’s top plus-size influencers.

Jessica Torres

Jessica Torres has become a prominent voice in the plus-size and body positivity communities, celebrated for her authenticity and empowering message. As a plus-size influencer, she navigates fashion with bold confidence, inspiring her audience to embrace self-love regardless of size. Her content dismantles societal beauty standards, making her a relatable figure who champions inclusivity. Her influence extends beyond fashion into a broader message of body acceptance, resonating with diverse audiences. Hiring Torres for a campaign offers brands an authentic connection with the plus-size community. In 2024, she stands out as one of the top plus-size influencers for her genuine advocacy and impactful reach.

Alex Michael May

Alex Michael May is a renowned plus-size influencer celebrated for her advocacy of body positivity. With a dynamic presence on social media, she empowers her audience by promoting self-acceptance and challenging traditional beauty standards. Her genuine connection with followers makes her an ideal choice for campaigns aiming to engage authentically with diverse demographics. Brands benefit from her ability to foster trust and loyalty among her community, enhancing visibility and impact. As a leading figure in her field, Alex's influence continues to grow, positioning her as one of the top plus-size influencers. Hiring her would align a campaign with values of inclusivity and empowerment.

Mona Seddeek

Mona Seddeek, a Muslim Egyptian-Irish American blogger based in Sacramento, has made a significant impact as a plus-size influencer and champion of body positivity. Her diverse background enriches her perspective, allowing her to connect with a wide and varied audience. Mona’s authenticity and confidence in embracing her body inspire her followers to love themselves unapologetically, challenging traditional beauty standards. Her engaging content promotes self-acceptance and style for all sizes, making her a powerful voice in the body positivity movement. Brands benefit from her relatability and influence, positioning her as one of 2024’s leading plus-size influencers for inclusive campaigns.

Ragini Nag Rao

Ragini Nag Rao, known on Instagram as @curiousfancy, is a top plus-size influencer in 2024, celebrated for her commitment to body positivity and self-acceptance. Through her unique, vintage-inspired style and open conversations, she challenges conventional beauty standards and fosters a community of inclusivity. Her authenticity and relatability make her a trusted figure within the body positivity movement, inspiring followers to embrace diversity and self-love. By collaborating with Ragini, brands can connect with audiences who value real, empowering messages. Her influence as @curiousfancy brings depth and credibility, making her an ideal partner for campaigns that celebrate individuality and confidence.

Chloe Elliot

Chloe Elliot is a leading plus-size influencer in 2024, known for her authentic approach to body positivity and self-acceptance. With a strong social media presence, Chloe empowers followers by promoting self-love and challenging traditional beauty standards. Her relatable, down-to-earth content resonates with a broad audience, making her an influential voice in the body positivity movement. Brands benefit from working with Chloe because she brings genuine engagement and an inclusive message, enhancing brand visibility among diverse consumers. Her expertise and sincerity make her one of the top influencers for campaigns aiming to embrace diversity, body positivity, and real representation.

Louise Pentland

Louise Pentland, a prominent plus-size influencer, has become a powerful voice in the body positivity movement, inspiring millions with her authenticity and confidence. Known for her relatable approach to self-love, she openly discusses body image challenges, empowering her audience to embrace their bodies. With her large following and genuine connection to her audience, Louise embodies inclusivity and self-acceptance, making her an ideal ambassador for brands seeking to promote body-positive messages. In 2024, her influence remains unmatched; her authentic storytelling and commitment to breaking beauty standards have solidified her status as one of the UK’s top plus-size influencers, adding real value to any campaign.

Nyome Nicholas-Williams

Nyome Nicholas-Williams, known as CurvyNyome on Instagram, is a prominent British plus-size influencer, model, and activist redefining body positivity in 2024. With 74.7k followers, Nyome’s platform showcases her mission to challenge restrictive beauty standards, promote inclusivity, and increase visibility for plus-size women. Her journey began with a drive to transform the fashion industry’s limited representation, leading her to speak out against brands that overlook diverse body types. Nyome’s bold activism—most notably her successful campaign against Instagram’s biased censorship—demonstrates her influence. For brands, Nyome represents both style and substance, making her an ideal choice for campaigns aiming to reach and inspire a broad, diverse audience.

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