Nadia Saleem, affectionately known by her social media handle Pulwasha Cooks, began her journey as a content creator in the wake of personal tragedy. At the end of 2020, following the loss of her mother, she turned to TikTok as a space to channel her grief and connect with others. What began as an outlet for solace quickly resonated with viewers, who shared their own experiences of loss and healing. By the end of 2021, Nadia expanded her reach by launching her YouTube and Facebook channels, followed by her Instagram account in early 2022. Her authentic storytelling and genuine connection with her audience laid the foundation for her meteoric rise as a prominent figure in the digital world.

Initially, Nadia’s content centered on Asian cooking, offering heartfelt recipes infused with cultural richness and tradition. Over time, her focus expanded to include lifestyle and fashion, with a specific emphasis on the Asian community. Her versatility has drawn a global audience, with over a million followers on both Instagram and TikTok. Despite setbacks, such as her Facebook account being hacked, Nadia demonstrated resilience by rebuilding her presence on the platform, which is now regaining momentum. On YouTube, her following has surpassed 750,000, with projections indicating she will soon reach the million milestone. This growth is a testament to her ability to adapt and engage meaningfully with a diverse audience.

A key aspect of Nadia’s appeal lies in her unique communication style. She seamlessly blends Urdu and Punjabi in her content, pioneering an approach that many other Asian creators have since emulated. Her relatability and innovation have not gone unnoticed, earning her ambassadorial roles with brands like Spice Village, a renowned Asian restaurant group, and TapTap, a FinTech company facilitating global remittances. Additionally, she has collaborated with esteemed Pakistani fashion designer Maria B., further cementing her influence across industries.

As Nadia’s influence continues to grow, she is poised to collaborate with international brands that align with her values and reach. Her journey from a grieving daughter to a celebrated global influencer reflects her resilience, creativity, and ability to foster deep connections. Pulwasha Cooks is not just a brand but a bridge between cultures, traditions, and modern aspirations, inspiring millions worldwide.