Joe Garratt, a dynamic personality who first captured the public's attention on Season 5 of the revived series of Love Island, is much more than just a reality TV star. Entering the villa on Day 1 and departing on Day 16, Joe's short but impactful stint on the show was just the beginning of his journey as a social media influencer and public figure.

Before his foray into reality TV, Joe was already a successful entrepreneur, owning a catering company. This business acumen translated well into his next venture: navigating the complex and competitive world of social media influencing. His decision to focus on building his brand in this space has proven to be a wise one, as he quickly gained a substantial following.

Joe's persona, characterised by his self-described traits of being 'fun, chilled out, and a bit of a romantic', resonates well with his audience. His approachability and openness, combined with a flair for the romantic, make him a relatable and engaging figure online. This unique blend of characteristics has enabled him to connect with his audience on a more personal level, setting him apart in the crowded space of social media influencers.

Furthermore, Joe's past as a semi-professional rugby player adds another layer to his multifaceted online persona. His sports-related content appeals to fitness and sports enthusiasts, while his posts documenting travels and lifestyle attract those interested in luxury and adventure. This diversity in content ensures that he appeals to a wide range of followers, each drawn to different aspects of his life and personality.

With thousands of eager followers, Joe Garratt is not just a former Love Island contestant, but a talented social media influencer who has successfully leveraged his reality TV fame to build a personal brand that resonates with a broad audience. His journey from a catering company owner to a beloved online personality is a testament to his adaptability, business savvy, and innate understanding of what it takes to captivate and maintain an engaged social media following.